MSc in Economics and Business Administration – Digital Business Management

Deep Understanding of The Digital Business

Digital technologies have become a driving force behind business transformation for companies of all sizes across all industries and sectors. Digital transformation involves the development of structures and processes that allow the company not only to leverage data and algorithms to improve its efficiency but to facilitate interactions with customers, suppliers, and other stakeholders, as well as create new business models, products, and services. As a result, it is imperative for companies to address digitalization as a holistic, company-wide change process that blurs the line between business and technology. This implies a fundamental change in the management and organization of companies, creating a new demand for innovative employees with digital skills who are qualified to work in the intersection between business and technology within all areas of the business.

The MSc Program in Digital Business Management addresses the increasing demand for business professionals with digital competencies that cover both technical skills (e.g. programming skills) and non-technical skills (digital business understanding and the ability to drive digital innovation). The Program builds on business administration, digital technologies, IT, and data science, as well as organisational and management perspectives. It provides you with a deep understanding of theories and strategies within the field of digital business, as well as hands-on experience with advanced methods and tools used in the intersection between business and technology.

The MSc degree in Digital Business Management prepares you to lead and manage the digital transformation of companies of all sizes and to create business opportunities using digital technologies and data-driven methods. Positions include e.g. Digital Business Developer, Digital Transformation Specialist, Product Owner, Data Scientist, or Consultant.