
MSc in Economics and Business Administration – Commercial and Retail Management
Aarhus, Denmark
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Aug 2025
TUITION FEES
EUR 10,000 / per year **
STUDY FORMAT
On-Campus
* 15 January for non-EU citizens and 1 March for EU citizens
** for non-EU/EEA students only | EU/EEA students study for free
Introduction
The MSc in Commercial and Retail Management is based on the growing challenges the consumer goods industry faces. It has been developed in close collaboration with prominent actors in the industry.
The degree Program prepares students for a career in the HQ functions of the consumer goods industry and it provides an understanding of the industry’s specific challenges, which paves the way for a faster climb up the career ladder.
During this Program, you will acquire qualifications in areas such as retail strategy and innovation, consumer behavior, business negotiations, pricing, and performance management as well as range, category, and brand management.
Admissions
Scholarships and Funding
Several scholarship options are available. Please visit the university website for more information.
Curriculum
The traditional division of the B2B and B2C markets is thus developing towards a much-needed B2B2C mindset. The degree Program reflects this B2B2C mindset since the courses Supplier-retailer relations management, Business negotiations and Consumer behaviour in a retail setting cover the entire value chain from supplier to consumer.
Furthermore, the students will acquire competences within areas that have a particular focus on the consumer goods industry such as retail strategy and innovation, pricing, performance and margin management, stock and waste management as well as range, category, and brand management. Digital transformation and the use of big data will play a prominent role in the Program and will be present in many courses.
Program Outcome
Deep Understanding of The Value Chain
Today, traditional retail trade is supplemented with e-commerce and various hybrids, and more and more communication takes place on social media. Companies must therefore be able to handle an omni-channel situation where a number of different sales and communication channels must be optimised in relation to each other. In addition, the ability to handle big data is becoming increasingly important in the consumer goods industry. This has led to changes in the relationship between supplier and retailer. The supplier must increasingly consider the entire value chain right through to the consumer, while the retailer must structure its supplier relations with an eye on how to create value for the consumer.
The traditional division of the B2B and B2C markets is thus developing towards a much-needed B2B2C mindset. The degree program reflects this B2B2C mindset as the courses Supplier-retailer relations management, Business negotiations, and Consumer behaviour in a retail setting cover the entire value chain from supplier to consumer.
Furthermore, students will acquire competencies within areas that have a particular focus on the consumer goods industry such as retail strategy and innovation, pricing, performance and margin management, stock and waste management as well as range, category, and brand management. Digital transformation and the use of big data will play a prominent role in the Program and will be present in many courses.
Program Tuition Fee
Career Opportunities
The degree Program prepares the students for a career in various HQ functions in the consumer goods industry. Based on the value chain approach, the students will be able to undertake many functions in either the supply or retail link of the value chain, especially within the consumer goods industry; from category manager or procurement manager to key account manager.
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.