
Master in Sports Management
Split, Croatia
DURATION
2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 4,850 / per year *
STUDY FORMAT
Blended, On-Campus
* Single payment (per academic year, for 2 semesters, without accommodation)
Introduction
Who Is The Study Program Intended For?
Graduate study (Master) of Sports Management is the first and only such study program in Croatia. It is intended for the professionals who already work in sports, and want to advance their career, as well as those who want to achieve successful careers in the sports and sports industry. Nowadays, sports in the EU generates several hundred million euros, which is approximately 4% GDP of the European Union and provides jobs for 15 million people, or 5.4% of the workforce. In Croatia, there are great requirements for highly educated professionals in the area of sports management due to the fact that managers in sports organizations, i.e., those who work in the sports industry are usually not formally educated for managing specific business processes in the area of sports. Without educated sports managers, sports organizations cannot be recognized in the sports market, and thus suffer enormous losses. Furthermore, non-profit sports organizations, such as sports associations, federations, local and state departments for sports, have realized that they can no longer function without modern and efficient management.
Curriculum
Competencies Acquired By The Study Program
After finishing the specialist graduate study of sports management, graduates acquire competencies required to manage the systems of the higher level of complexity on “top management” jobs, as well as the possibility to continue higher education on postgraduate studies in accordance with the Bologna Declaration.
The competencies acquired by this study program, especially considering the continuity of undergraduate and graduate study of sports management can be divided into general and specific.
General competencies are based on comprehensive education which includes basic theoretical, methodological, and applicative knowledge in the area of economics, management, kinesiology, law, information and communication sciences, psychology and sociology.
Specific competencies are based on highly professional and expert training in the area of sports management, marketing management in sports, management of sports facilities and events, controlling and financial management in sports companies, sponsorship in sports, public relations in sports, sports law, and among other, managing human resources and socially responsible behavior in sports.
Duration Of The Study Program
The study program lasts for two years (four semesters). After completing the study program, graduates acquire, according to the provisions of the Bologna Process, 120 ECTS credits, and the professional title of (the equivalent of master's degree): “Graduate Specialist in Sports Management”
Program Outcome
Learning Outcomes
The anticipated learning outcomes gained by completing the graduate specialist study Sports Management will enable students to:
- Conduct sports organizations and clubs and organize sporting events
- Create a marketing plan for the promotion of a sports product or sports organization
- Manage business activities and processes in sport facilities
- Analyze the competitive position of the organization in a changing market environment by applying business intelligence techniques
- Apply the system of setting a business goal and designing strategic planning that leads to the goal achievement
- Develop a human resources development plan in an optimal way
- Use the methods of controlling in the management system of a sports organization
- Use the techniques of managerial accounting in the function of making business decisions
- Use different methodological approaches to market research in sports and link all stages starting with research preparation, measuring instrument design, research implementation, processing of collected data with analysis of results and making a report
- Organize and conduct negotiations, using strategies and negotiating tactics
- Discuss the sociological and psychological aspects of sporting competitions and their social and political importance in society
- Lead the project team in the design of a business project