MSc Strategic Digital Marketing Arden Study Centre, Berlin

The MSc Strategic Digital Marketing course delivered at our Berlin campus has been designed to teach you the core principles and skills at use in contemporary marketing. Given the nature of today’s constantly evolving marketing landscape, this course is ideal for both career changers and professional marketers looking to transition into more senior-level roles. The course will provide you with in-demand knowledge of data-driven marketing practices, user experience (UX), and Martech, alongside skills in critical thinking, brand building, leadership, and digital creativity.

Designed to unlock diverse marketing career opportunities across a variety of sectors, this master’s in strategic digital marketing will develop your ability to create structured, strategic marketing plans with digital tactics and tools for any organisation or business - a highly sought after skill in today’s job market. You’ll also have the opportunity to analyse current areas of marketing practice using live client case studies taken from real-world practice. That means the course will provide you with the practical skills you need to respond to future changes in marketing technology and consumer experience, and to adapt your marketing knowledge to any environment.

This focus on practice-based learning is what makes this master’s programme stand out. The course also integrates a range of cutting-edge digital tools and software, meaning you’ll develop the ability to critically evaluate the application of marketing strategies and tactics in context, and graduate with an in-depth understanding of how to shape high-level marketing activities and manage creative global marketing plans successfully

Modules

Core Modules

• Digital Marketing Environment
• Building and Managing Digital Brands
• Contemporary Marketing Communications Planning
• Big Data, Analytics and Martech
• Managing Customer & User Experience
• Social Media Marketing
• Digital Transformation Project (Capstone Project, 60 credits)

Why Arden?

• Arden University is regulated by the Quality Assurance Agency for England (QAA) and the UK government.
• 96% of Arden University graduates are in employment 6 months after graduation,
• Taught 100% in English,
• Intensive, engaging and face-to-face teaching by industry experts.
• Industry-relevant, 21st-century application.
• International student cohort with over 40 nationalities represented.
• Payment options and early-bird discounts available.
• Perfect central location in Berlin, close to key corporate players.

Course Requirements

• You must have a UK honours degree, or an equivalent qualification, at 2:2 or above.
• English proficiency: IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60 - 78; or equivalent. We also accept a minimum score of 105 on the DuoLingo English language test. Alternatively, a letter to show that the medium of instruction was in English is accepted.
• Non-standard entry is also considered.