Global Sports Business Masters
AMOS Sport Business School
EUR 11,260 / per year *
Earliest start date
* Price from €11260/ year including the trips (except visa, flights, and insurance)
AMOS’s unique Global Sports Business Master’s Programme has been designed to suit the international sports industry's needs and develop in-depth expertise of the sector to support both professional aspirations and industry requirements.
This 2-year program is delivered by experts from the international sports industry and takes the students on a unique journey across three different business environments throughout the world - Europe, Asia, and North America.
During three semesters students are confronted with the fast-changing trends in the global sports industry during three semesters through comprehensive coursework, master classes, and study trips. The final semester includes a 6-month professional experience as well as the delivery of a Digital transformation plan tutored by the Microsoft Global Sports Innovation Center (GSIC) experts and grants the students an additional Junior Master in "Digital transformation of Sports entities"
Semester 1: European Course Programme
Sport is a fast-growing and dynamic industry in Europe with a unique system of governance that has given rise to a special economic development model that has been exported worldwide.
The first semester of the Global Sports Business Master’s programme will focus on the economic, political and legal characteristics of sport management and introduce the future trends of the sports industry in Europe.
To be fully immersed in the sport products' environment, students will join a 5-day study trip to Munich - Germany - to attend ISPO, the world’s largest multi-segment trade fair for sport business.
Students will not only discover a business platform and a trend barometer for the industry, but they will also learn about the new developments and innovations shaping the sports marketplace (winter sport, indoor & outdoor sport, health & fitness and sportswear) as well as discover the city of Munich and its numerous facets through sports visits (FC Bayern Munich, Olympic Park 1972) conferences and cultural visits.
Semester 2: Asian Course Programme
Asia has become the largest sporting goods market in the world and its economic growth has led to an impressive increase in new sport business investments.
The second semester of the Global Sports Business Master’s programme focuses on the opportunities for collaboration in Asia and on the challenges that this gigantic market represents to European and American sports organisations. Students will also understand the economic implications when developing successful business strategies in Asia.
One giant is specifically at the heart of the sports business in Asia: China.
From Chinese investors acquiring and investing in sports properties across Europe, international leagues and teams looking to engage a new wave of fans, trading of key broadcast rights, to China’s strategic acquisition of major international sports events, it is incontestable to say that the world of sport has well and truly awakened to the considerable opportunities the Chinese market has to offer.
To fully immerse students in this global powerhouse, a 4-week study trip is organised in Shanghai and Beijing, in partnership with the best sport universities in the country: Shanghai University of Sport and Beijing Sport University.
Students will be able to picture the transformations and innovations taking place in China that have been influencing the international sports environment.
Courses during this semester will tackle sports digital & communication technologies, the international commercialisation processes, regulations and economic issues, sport events operations and global leadership.
Semester 3: American Course Programme
Sport is a complex and essential aspect of North American society. This global sporting giant is considered the most developed sports market in the world and an example of distinguished and sophisticated marketing techniques that have led to the development of other countries sports markets.
The third semester of the Global Sports Business Master’s programme focuses on sport marketing franchises, innovation and fan experience of the sports industry with an emphasis focus on North America in order to prepare students to understand this sporting leadership model.
Our courses will help students gain significant knowledge in sales strategies, event safety & public relations, as well as innovative sports trends. They will also learn about the career environments both in the USA and in the UK.
To fully immerse students in the American sports system, students will gain experience from a 4-week study trip to Chicago, one of the major centres of sport in the United States. Students will have the opportunity to learn from leading sport managers, meet with sports executives and administrators, volunteer in sports events, and take behind the scenes tours of the greatest sports facilities in Chicago.
Semester 4: Industry Placement & Career Services
The last semester of this programme involves a mandatory 6-month work placement in an international sports industry environment that students must undertake to obtain their degree along with a tutored program of a sports entity digital transformation plan.
The employability modules “Career Development” & “Global Leadership” run throughout the whole duration of the Global Sports Business Master’s programme, giving students all the tools and skills they need to reach their career ambition in an international environment.
International Career Follow-Up
AMOS Career Service organises regular workshops on international job-hunting strategies, global networking, leadership skills, intercultural management skills, career fairs to facilitate work placements with partner enterprises as well as personal professional follow-ups.
International Alumni Service
The AMOS International Alumni also relies on its graduates' professional growth. Graduates have access to the AMOS International job platform, attend specific job workshops and benefit freely from career assessment procedures for two years after graduation.