Master of Sports Management - Equine Track
American University in the Emirates
Dubai, United Arab Emirates
3 - 4 semesters
AED 38,000 / per semester
Earliest start date
The Global Sports Industry is worth over $150 billion. Be Part of it.
The Master of Sport Management at AUE is a pioneering program combining coursework, research, and practical experiences to foster innovative leaders in the thriving, global sports industry. Housed in the College of Business Administration, the sport management program has a keen focus on core business competencies practiced in the context of a diverse and growing sports market.
According to PricewaterhouseCoopers estimates, the global sports market generates nearly $150 billion USD in annual revenue for a sports market defined as:
- Sponsorships, which include payments to have a product associated with a team, league, or event and naming rights.
- Gate revenues for live sporting events.
- Media rights fees paid to show sports on broadcast and cable television networks, television stations, terrestrial radio, satellite radio, the internet, and on mobile devices.
- Merchandising, which includes the selling of licensed products with team or league logos, player likenesses, or other intellectual property. Food concession revenues are not included.
The American University in the Emirates is accredited by the UAE Ministry of Education
English Language Requirements
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