Master's Course in Fashion Brand Management

Course Overview

Managing a brand in the fashion and luxury industry requires professionals who are able to expertly combine creative ability and business acumen.

This course provides a unique and specialist approach to this fast-paced industry, offering hands-on workshops and projects combined with dynamic and interactive teaching by professionals who all work within the industry.

You will be given the opportunity to learn and enhance a wide range of practical and strategic skills including marketing, communications, retail, business awareness, critical thinking, and management.

By the end of the master's you will have developed knowledge, skills, and real experience, and you will have had the chance to network within the industry through exclusive meetings, events. seminars, and a whole host of other similar opportunities offered by Accademia del Lusso.

Course modules

• Made in Italy & Luxury Goods System
• Luxury & Fashion Marketing
• Trends & Research
• International & Fashion Markets
• Fashion Graphic Design (Photoshop &InDesign)
• Fashion & Luxury Communication
• Social Media Management
• E-Commerce
• Buying Techniques & Merchandising
• Experiential Marketing & Branding
• Retail Management & Sales Techniques
• Licensing & Brand Extensions
• Fashion Product
• Personal Branding
• Practical Workshops

For more detailed information and to receive the full course guide please contact us.

The course is designed to enable students to develop a high level of managerial, marketing, strategic, and entrepreneurial skills, allowing them to cover high-profile roles in the fashion and luxury industry worldwide.

Career prospects

This Master’s Course will prepare you for top management roles spanning diverse areas of the fashion and luxury sector, including:

• Fashion and Luxury Brand Management
• Marketing Management
• Buying for the Fashion and Luxury Sector
• Retail Management
• Product Development
• Sales Management
• Licensing
• Branding
• Fashion Communication and Public Relations
• Merchandising
• Fashion Distribution Management
• Fashion Account Management
• Strategic Planning
• Fashion Consultancy
• E-commerce Management
• Social Media Management
• Communication Management

The knowledge and skills you’ll acquire during the course will also be transferable to roles within other industries.

Internship opportunities

Accademia del Lusso has an internal, dedicated, and constantly active Careers and External Relations Office whose role is to create meaningful and relevant job and internship opportunities for our students. As a student and alumni of Accademia del Lusso, you will have exclusive access to the opportunities provided through our careers service as well as guidance and training in the employment procedure, from CV and portfolio presentation to interview techniques, networking to targeted workshops and other valuable resources.

Previous students have worked at:

Valentino, Prada, Fendi, Ralph Lauren, Salvatore Ferragamo, Bottega Veneta, LVMH, Hugo Boss, Vivienne Westwood, Ermenegildo Zegna, John Richmond, Krizia, L¹Espresso, L¹Oreal, Luxottica, Marina Rinaldi, Stefanel, Baci & Abbracci, OVS, +39 Manifacture, UPIM, 1st floor, AB&COM, Aeffe, Agent Lux Venture, Alviero Martini, Antonio Marras, Barbara Giannelli, Be-Ma, Betty Blue, Brooks Brothers, Cashmira, Celine, Class Publishing, Colangelo, Columbus, Conde Nast, Corps et Ame, Datura, PEM Publishing, Emilù, Eres, Fabrizio Melzi, Fashionist, Franca Soncini, Francesco Scognamiglio, Fun and Fashion, Future Concept Lab, G.F. Service, Gianfranco Femzia, Gruppo Zannier, Guitar, Ileana Turrini, Info Draft, Ingenio, Insight Communication, JM Fashion & Advertisement, Jonofui, Krizia, L¹Autre Chose, Le Van Kim, Les Copains, Marly¹s Fashion, Martin Margiela, Matteo Sorbellini, Monica Leoni, Muse Magazine, Nardelli, Page Adv, Philippe Plein, Popai, Prime Donne, Ruffo, S.P. Management, Saatchi & Saatchi, Sabatini, Salima Arfoudi, Schema, Scudrera, So jeans, Società Italia, Staff International, Studio Re, Studio Uno, Tosi Communication, Ulisse Barbi, Uragano studio, Urrà, Videolook, Vigevano 41, VW Consulting, White Gallery, XT.