“No product is made today, no person moves today, nothing is collected, analyzed or communicated without some ‘digital technology’ being an integral part of it. That, in itself, speaks to the overwhelming ‘value’ of digital technology,” Wired Magazine founder and former editor-in-chief Louis Rossetto asserts. Indeed, digital is everywhere, but how do organizations position themselves to make the most of it? The answer is simple: hire the right people. Specifically, this means digital leaders with the skills to navigate the transformation while simultaneously imbuing their employees with the capabilities they will need to deliver in the digital age. If you’re considering a career in digital management, here are four reasons to take the leap.
1. The imperative to adapt is strong -- and skilled leaders are in great demand.
“Evolve or perish” is not a new concept. After all, companies have always needed the willingness to change in order to keep pace with the changing world. These words have never been truer than now, and in terms of doing business in the digital age.
It’s a tall order, according to human resources and HR technology expert Josh Bersin. “Business and HR executives are struggling with a wide set of issues, as organizations themselves become more ‘digital’ (real-time, agile, experimental, and customer and employee focused). We are trying to restructure around teams, focus on the employee experience and drive a strong, well aligned culture; we are rapidly redefining what ‘performance means’ and how we manage and measure it; we are looking for new ways to manage careers and talent mobility; and we are becoming hyper focused on diversity, inclusion, wellness, and new ways to improve productivity in the office (oh yes, the “office” itself has changed an awful lot, too),” he writes.
Embracing digital technology offers businesses the opportunity to engage with their customers, raise brand awareness, and expand to new and targeted geographies -- often at a lower cost than would be incurred when using traditional mediums. Failure to adapt, meanwhile, can have dire consequences, including losing relevancy, a competitive disadvantage, and the inability to collect key performance indicators.
The takeaway? If its power can be fully harnessed and leveraged, the digital transformation is a profound opportunity. If not? It’s a major obstacle to survival.
2. Opportunities for innovation abound.
If staying on the cutting edge in order to spur progress appeals to you, digital management studies can help you be in the right spot at the right time with the right skills to exert the most change. Perhaps American inventor, technology consultant, speaker and author Dan Abelow put it best as he proposed, “There’s room to dream about building the world we want, instead of the world we’re turning into. [...] Can we envision a world where tech helps everyone succeed and prosper? Can that world be designed and built now, without waiting for ‘the future’ to arrive?” With training in digital management, you can be at the forefront of this movement!
3. You’ll exponentially boost your career prospects.
When some people hear the words ‘digital technology’, their thoughts immediately turn to fears of machines replacing human workers. However, many experts feel this is the wrong way of looking at it. The OECD Observer explains, “This anxiety is not different from the fear of coachmen witnessing the diffusion of cars in the 1920s. In a sense, coachmen were right: cars did replace horse coaches. However, their children and grandchildren found new and often better paid jobs in the wealth of new activities made necessary or possible by cars: automobile manufacturing, car repair, traveling sales, home delivery, mass tourism, road building, the petrol business, and so on.”
In other words, while digital technology is definitely transforming the workforce, it’s less about subtraction and more about addition. “Digital technologies should make it possible to produce more goods and services with less labor, which will expose some workers to the risk of unemployment or lower wages. However, higher productivity also translates into lower prices and new products, and higher final demand and higher employment, and possibly higher wages, thus compensating for the initial disruption,” The OECD Observer adds.
It’s not just about job creation, but also about the creation of new jobs that will require different skills. Digital managers can not only help accelerate job creation in the digital economy, but also help employees acquire the skills they need to bridge these gaps. Professor of marketing Keith R. Pillow concludes, “Demand for digital managers will continue to be propelled by businesses’ ongoing needs for sophisticated support, increased spending by brands on online, mobile and social media marketing platforms, and greater mobile device and online usage by consumers to identify and interact with brands that matter to them.”
4. ESCP Europe can help you gain a critical inside edge.
So digital management skills will be increasingly important looking ahead, and also demand for innovative-minded business leaders will rise accordingly. If this sounds like a good fit for your professional aspirations, ESCP Europe can give you an invaluable jumpstart to your career.
ESCP Europe’s full-time, year-long Master in Digital Project Management and Consulting comprises six months at ESCP’s Madrid campus, three months at its Berlin campus, and an international seminar in Silicon Valley, California.
Aimed at workers looking to build careers in international projects and business management, the program facilitates the development of managerial skills, networking while also providing the opportunity to work at leading international firms throughout real business cases, live case studies, seminars, specialized workshops, international consultancy projects, a professional master thesis as well as digital courses.
ESCP Europe alumnus Francois Hec, who works in business development at ENGIE in Mexico City, says, “The professional and diversified program offered by ESCP Europe allows students to acquire the hard and soft skills necessary to perform a wide range of activities within a global and changing economy.”
Meanwhile, alumnus Teresa Ko Chen, associate at the Boston Consulting Group, says, “This Master offered a truly unique learning environment where both critical and creative thinking were fostered. The tailored workshops, interactive classes, international consulting projects but, especially, my professors and classmates, were without doubt the key elements that made it a remarkable experience.”
With top FT global rankings in 2018 for finance (#2), management (#5) and its executive MBA (#11), ESCP Europe also boasts a sterling reputation which resonates with employers, as evidenced by the fact 90 percent of Master in Digital Project Management and Consulting graduates find jobs within six months of graduation.
“Being human in the digital world is about building a digital world for humans,” British-American entrepreneur and author Andrew Keen told The Guardian. We can think of no better way to push on into this exciting future than with a Master in Digital Project Management and Consulting Degree from ESCP. And whenever you’re ready to make your move, ESCP is ready for you: not only are admissions sessions held every month, but the first students enrolled will gain access to an ‘early bird’ discount.