Today it is more than evident that the field of cultural property, tourism and cultural entertainment, is becoming one of the largest and strongest economic assets of our immediate future. The Cultural Heritage, management and safeguarding is presented as well as an innovative and constantly evolving area, repeatedly demanded by society and its government, claiming specialized studies that would clog the gaps between the protection of heritage resources and proper management , use and value.
It is these reasons that lead to the University of La Laguna to create the Master in Use and Management of Cultural Heritage, to give a full response to the training of professionals in one of the emerging areas most promising and requires the best training who have to manage the structures, contents and tasks in the entities, organizations and institutions, public and private, whose purpose is the care, defense and dissemination of heritage, cultural goods and services.
The curriculum is characterized by a comprehensive, interdisciplinary approach, with a clear professional orientation, which converge seminars, workshops, assignments and projects conducted by a varied cast of professors from a proven level and experience, and with a period intended to external practices in organizations and institutions of the sector.
The proposed degree is justified and planned considering its professional orientation.
The progressive role of heritage in our society, due to its new cultural, educational and economic accommodation, together with the progressive implementation of related projects and services, increasingly demands the incorporation of professionals with a specific training of quality.
This initiative intends to offer in an innovative way all the experience, theoretical and practical accumulated by the teaching team, to respond to the needs of a recognized space and in boom of training and exchange for the agents of intervention in the Heritage.
Studies of social demand
Teaching in the University has had to adapt, throughout history, evolving from the transmission of an essentially theoretical knowledge and away from the material needs of society, towards a more practical and operational approach that aims to envision and cover those needs.
From surveys, surveys and studies consulted, it can be inferred that the field of cultural goods, tourism and cultural leisure is undoubtedly the one that brings emerging professions with more future.
Already the EU within the framework of the "Lisbon Strategy for Growth and Employment" understood that Culture and Heritage were a very important sector to catalyze and promote innovation, growth and employability within the EU. As can be seen from a recent independent study carried out for the European Commission, it found that more than 3.1% of the total employed population works in the cultural sector, which contributes approximately 2.8% of the EU's GDP. (3.4% for France and 2.3% for Spain. Source Eurostat). Therefore, Culture and Heritage, with the industries and creativity they generate, constitute an essential asset for the European economy and competitiveness in a context of globalization.
As stated in the "Green Paper: Unlocking the Potential of Cultural and Creative Industries", COM and in the Commission Communication "Europe 2020: A strategy for smart, sustainable and inclusive growth", COM (2010).
Directly, for what it does to the whole of the Spanish state, according to statistical data of 2008 of the Ministry of Culture, the GDP corresponding to heritage, which includes the activities related to the management and exploitation of elements of the Cultural Heritage, such as the monuments historical, museums and archaeological sites, generated as a result of its openness to public use, grew since 2000 at a strong pace, with an average annual growth rate of 13.3%, much higher than that observed in the whole of the Spanish economy, 7.1% and the rest of the cultural sectors studied. In just 4 years, from 2004 to 2008, the GDP associated with Cultural Heritage has doubled.
More concretely, in relation to the direct impact of Culture on the economy of the Canary Islands, it should be noted that in recent years there has been a notable growth of the Canarian cultural sector. The evolution of cultural employment has been clearly positive with a 48% growth from 2000 to 2008 (reaching 21,900 jobs) and slightly higher than the Spanish average of 43%.
The wealth of the Canary Islands with more than 600 real estate and 400 personal property registered as Cultural Interest Goods is largely conserved and disseminated in a multitude of spaces, including 57 museums and museum collections, which received 2.5 million visitors in 2008 (with only 12.4% of foreign visitors), deposits, monumental groups, archives, etc. To which must be added the rich "intangible heritage" with an extensive and very varied universe that goes from the silbo gomero, declared Intangible Heritage of Humanity by UNESCO to the scientific knowledge derived from the ethnographic heritage, crafts or crafts of Art.
These aspects and the need for a professional management of them have been repeatedly demonstrated by the European Regional Organizations and Institutions such as the AER, the CRPM or the Committee of the Regions (CDR). Those who have been expressing in their different agreements, reports and proposals the opportunity that the Heritage and Culture, with all the areas that are their own or with them, are the engine and the future of economic progress for the Regions, especially for the peripheral and in a very prominent way for the Ultraperipherals (RUP), as is evident in the last "Community Strategy for the ORs".
In the same way, the Ibero-American Summits of Heads of State and Presidents of the Government have been reiterating the importance of promoting, protecting and disseminating the vast legacy of the Common Cultural Heritage. Question that is magnified and institutionalized with the "Ibero-American Cultural Charter", given in Montevideo in 2006, where it states that: "The protection of cultural heritage through its recognition, transmission, promotion, and compliance with appropriate measures requires the participation of society as a whole and is the essential responsibility of the public power ". As well as: "The social appropriation of heritage ensures both its preservation and the enjoyment and enjoyment of citizenship".
To these aspects we can not stop adding Tourism, since it is increasingly the cultural factor that moves and guides its strategies. Although the strategic reflection on the necessary relationship and the interrelation between tourism and culture has not yet been sufficiently consolidated in the Canary Islands, with all the added value that this currently entails.
Entry and exit profile
It is aimed at various degrees: Licensed and / or graduates in Fine Arts, Conservation and Restoration of Cultural Property, Design, History, Archaeology, Art History, Cultural Management, Geography and Planning, Social and Cultural Anthropology, Technical Architecture and architects. Also for qualifications equivalent to those mentioned, and those whose curricula demonstrate documentary evidence of sufficient previous training related to Cultural Heritage.
Regardless of the degree of access, the Master proposed here is also indicated for those / as applicants who prove sufficient additional training or experience in the subject thereof. the Academic Committee who assess the suitability of such cases on the basis of merit will be provided.
The alumnado graduated can carry out activities of:
- Management, production and management of programs and actions in the field of Cultural Heritage.
- Specialist in instrumentalization of the use and the valorization of the Patrimony and the Cultural Property.
- Responsible for management and animation of institutions and patrimonial foundations.
- Management and business development in the cultural heritage sector.
- Technician in areas of image, communication and dissemination of Cultural Heritage.
- Planning and development of Tourism and Cultural Heritage projects.
Also, obtaining the master's degree qualifies for the completion of doctoral postgraduate studies.
- Understand Cultural Heritage as a structured, complete, harmonious and integral system.
- To analyze holistically the management and the patrimonial work in all its extension, as well as the interdisciplinary work with him related.
- To know and apply the methods, techniques and practices most appropriate to each case, concerning the treatment, management, use and instrumentalization of Cultural Heritage.
- Design and develop strategic plans and projects around the heritage assets and resources of the territory, based on a critical knowledge of current tools and methodologies.
- To know, analyze and apply in an innovative way the set of methods and techniques related to the dissemination, interpretation and dynamization of heritage and cultural property.
- To promote the study of the interrelationship between heritage and territory, in order to understand the indissoluble linkage of man, his cultural products and the natural environment in which they are produced.
- Integrate the knowledge gained through a holistic and interdisciplinary vision to develop advanced studies in the field of qualification.
- Apply critical and creative thinking with the theoretical and methodological principles underlying own practice and professional development of the Master.
- Generate and participate with solvency and autonomy in strategic plans and projects relating to the fields of study of the degree.
- Work in teams to develop thoughtful, collaborative manner, with responsibility, initiative and entrepreneurship, and can assume different roles of own professional qualifications.
- Distinguish the main theoretical aspects involved in the conceptualization of cultural heritage from different disciplines and specific problems.
- Compare the different historical and methodological aspects that operate in the conceptualization, the value and use of cultural heritage.
- Analyze the basic aspects involved in the economic, political and legal framework for the protection, planning and heritage management.
- Projecting in the use and management of heritage pursuing an ethical, aesthetic and economic balance, with a positive attitude teamwork and continuous improvement.
- Identify needs, opportunities, and threats Heritage potential which has to manage.
- Use resources and methods for planning, animation and implementation of activities in the social use of cultural property.
- Apply to the management, administration and heritage interpretation techniques and procedures appropriate in each case.
- Generating processes and methodologies of teaching and learning to educational use and dissemination of art and heritage.
- Develop a planned and participatory manner, the selection of significant assets of the territory, the conceptualization of discourse and creating resources for interpretation.
- Transfer the technical and conceptual design for the domain, implementation and evaluation of exhibitions, monuments and musealization intervention on the cultural landscape.
- Generate intervention programs in equity through community participation and communication techniques.
- Create innovative projects patrimonial action that can contribute to generate knowledge.
- Planning cultural resources of the territory and the enhancement of regional heritage able to provide solutions to local sustainable development and
Orientation and tutoring
The Academic Committee of the Title, will lend its constant support to the enrolled students, whose tutelage of title will be assumed by the coordination of the master. We refer to a follow-up and coordination of guardianship processes in the different areas of tutorial commitment:
- Institutional level within the Action Plan Tutorial Center.
- At the Title level:
- The teaching tutelage of each one of the subjects,
- Academic tutelage and professional guardianship of external internships,
- The tutelage of the Final Master's Project.
The Coordination of the Master will take all the coordination actions together in order to achieve the coherence necessary to support the students in all their training process, where individualized work must have the co-responsibility of all parties involved in their training. Organize group meetings with tutors at different times of the training process.
The external practices are regulated in our university by the Regulation of Management of External Practices of the students of the University of La Laguna. The aspects that are extracted of this normative of interest to the support of the student are mainly the following ones:
- Designate and communicate to the center responsible for the degree, the people who will be responsible for practicing as tutors or tutors of practices, who must be professionals of the staff of the company, institution or body.
- The external tutors of the ULL, in coordination with the academic tutors of the degree, will assign the tasks to be carried out by the students, will provide assistance to the same in what was necessary for the development of the activities to perform, provide the material means necessary for the development of the practices and participate in the evaluation of their use in the pre-established terms for it.
- The external tutors / as to the degree have to perform the evaluation of the performance of the students in their charge, as well as to communicate to the academic tutoría the results of said evaluation.
- Comply with the programming of the training activities previously agreed upon with the University and established in the Teaching Guide that must be included as an Annex to the Agreement or Agreement signed with the ULL.
For the effective application of these points of the regulations, the following is determined for the Master:
- The academic commission will be responsible for disseminating the list of centers receiving practices so that students can choose the centers of their choice. The commission will determine the allocation of centers, considering the baremación the dossier submitted by students in the pre-registration phase in case of conflict of interest. So they are assigned a company or institution with which it has previously signed an agreement for the implementation of practices. For the tutorial of Practices will have the academic tutor and the tutor-external supervisor (professional who works in the collaborating center of practices).
- The tutor-academic of practices will be a university professor of the Master with teaching assigned in the subject of external practices. Main function will support the learning process of students assigned to guardianships practices.
- The masters academic committee will be responsible for carrying out the assignment academic tutor-teacher practices the chord corresponding students with their teaching load in the subject.
- The academic tutor will contact aided schools through the corresponding external supervisor tutor, will guide the students individually by mentoring during the process and implementation of the practice report. He will participate in initial and final seminar practices all students and academic tutors involved in practices in order to exchange experiences.
- Regarding the external tutor would be the professional who carries their work in the centers of practices through the agreements established with the Master. The academic tutor and the external tutor will design for the students the individual plan of practices that is governed by the teaching guide of the subject.
- As for the TFM, at the beginning of the course, a list of thematic areas will be available to complete the master's thesis. The Master's Committee will elaborate the list of topics in coordination with the teaching staff that supervises the Final Master's Project, which will be able to protect up to two jobs. The students can choose one of the proposed subjects and can develop their validation phase during the period of external internships, so a coordination between the academic tutelage of practices and the tutelage of the TFM is required. The master's degree project is governed by the Official Teaching Regulations of the University Master's Degree in the ULL (BOC Nº91, of May 9, 2012).
- In addition to the activities related to the reception of new students and their tutelage throughout the training process and the Tutorial Action system of the Center, several support and orientation activities are organized: activities to support teaching and professional guidance in the form of of talks, seminars, visits, conference cycles, workshops, etc.
- The library of the Faculty of Fine Arts of the ULL also organizes activities of orientation, information, search, management and management of bibliographic resources throughout the first semester.
- In addition, orientation activities will be carried out in order to take advantage of R & D & i resources offered by universities, such as visits to technology centers, information on research groups, documentation centers, etc.
the academic committee to publicize the list of recipients centers practices so that students can choose their preference centers are responsible. The commission will determine the allocation of centers, considering the baremación the dossier submitted by students in the pre-registration phase in case of conflict of interest.
So they are assigned a company or institution with which it has previously signed an agreement for the implementation of practices. You can check the LIST OF COMPANIES in the following link.
For the tutelage of Practices will have the academic tutor and the tutor-external supervisor (professional who works in the collaborating center of practices)
The tutor-academic of practices will be a university professor of the Master with teaching assigned in the subject of external practices. Main function will support the learning process of students assigned to guardianships practices.
The masters academic committee will be responsible for carrying out the assignment academic tutor-teacher practices the chord corresponding students with their teaching load in the subject.
The academic tutor will contact aided schools through the corresponding external supervisor tutor, will guide the students individually by mentoring during the process and implementation of the practice report. He will participate in initial and final seminar practices all students and academic tutors involved in practices in order to exchange experiences.
Regarding the external tutor would be the professional who carries their work in the centers of practices through the agreements established with the Master. The academic tutor and the tutor external designed for students individual practice plan governed by the teaching guide of the subject, following observation processes, guided intervention, analysis, planning, design and development of resources for action, execution and evaluation.
The final master's work is governed by the Official Teaching Regulations of the University Master in the ULL (BOC Nº91, of May 9, 2012) and its specific modification of the sections 3 and 4 of the article 15 adding a 5th section (BOC of March 2, 2015).
At the beginning of the course, a list of thematic areas will be available to complete the Master's thesis. The Master's Committee will elaborate the list of topics in coordination with the teaching staff that supervises the Final Master's Project, which will be able to protect up to two jobs. The students can choose one of the proposed subjects and can develop their validation phase during the period of external internships, so a coordination between the academic tutelage of practices and the tutelage of the TFM is required.
The tutoring activities consist of the follow-up carried out by the faculty / tutor of the Master's thesis. The objective is to accompany the student's learning, reviewing contents and materials, evaluating their progress and guiding about difficulties that may arise. Each student has to prepare the materials object of the tutorials.
The student must submit a report of his Master's Thesis and the final results of his professional portfolio. A summary of the report and the professional profile of the digital portfolio should also be presented in English.
The Final Master's Project will be evaluated by a court chosen by the Academic Committee of the Master for that purpose. The presentation and oral defense of the same by the student is required. Said court may request the opinion of the tutor.
Program taught in: