Strategic Marketing, MA

University of Greenwich - Business School

Program Description

Strategic Marketing, MA

University of Greenwich - Business School


We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.

Course structure

Our Master's degree has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

You will gain a comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing.

Advance your marketing skills

This programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You will develop management skills central to the relationship between an organisation and its customers.

Start September or January

For September start, our teaching runs from September to April followed by dissertation work.

For January start, our teaching runs from January to July followed by dissertation work. For details on the term, dates refer to our academic calendar.


Our marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.


This degree aims to:

Develop your critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets

Foster a creative and systematic approach to problem-solving in the area of strategic marketing

Learn to collate, synthesise and analyse a range of data to help solve marketing problems.

The courses shown in the 'Full time' drop down below are being updated. If you have any queries please contact us.

What you'll study

Full time

Year 1

Students are required to study the following compulsory courses.

  • Business English for Academic Purposes - Level 4
  • The Scholarship of Marketing (15 credits)
  • Creating Marketing Strategy (30 credits)
  • Inside the Customer's Mind (30 credits)
  • Managing Direct and Digital Marketing Relationships (30 credits)
  • Dissertation/Project (30 credits)
  • Research Methods (15 credits)

Students are required to choose 30 credits from this list of options.

  • Branding (15 credits)
  • Relationship Marketing and the Customer Experience (15 credits)
  • International and Global Marketing Management (15 credits)

Entry requirements

You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience.

Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

Alternatively, students with an overall IELTS of 5.0 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

In addition:

If you have one of the following qualifications, you'll only be required to undertake 120 credits of the 180-credit MA:

  • The CIM Professional Diploma in Marketing
  • The IDM Diploma in Direct and Digital Marketing or the IDM Diploma in Digital Marketing
  • The IPM Diploma in Promotional Marketing.

Applicants from a UK educational background:

For more information, contact or 020 8331 9000.

Applicants from a non-UK educational background:

For more information, contact or +44 20 8331 8136.


You will be assessed through examinations, research reports, presentations and a dissertation.


Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.


We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career.

You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance from mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs. The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.

Extracurricular activities

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

This school offers programs in:
  • English

Last updated January 27, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Jan. 2019
1 - 2 years
Part time
Full time
United Kingdom - London, England
Start date : Sept. 2018
Application deadline Request Info
End date Request Info
Start date : Jan. 2019
Application deadline Request Info
End date Request Info
Sept. 2018
United Kingdom - London, England
Application deadline Request Info
End date Request Info
Jan. 2019
United Kingdom - London, England
Application deadline Request Info
End date Request Info