Strategic Marketing Communications, MA

University of Greenwich - Business School

Program Description

Strategic Marketing Communications, MA

University of Greenwich - Business School

Overview

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.

Course structure

This Master's has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace.

You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind.

This degree will develop your management skills which are central to the relationship between organisations and customers. You will develop an understanding of ethical, global and cultural issues and the impact they have on marketing.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

Rankings

Our marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

This degree aims to:

  • Develop your critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
  • Foster a creative yet systematic approach to problem-solving in the area of strategic marketing
  • Develop, improve and extend your analytical, conceptual, research and consultancy skills
  • Learn to collate, synthesise and analyse a range of data to help solve marketing problems.

The courses shown in the 'Full time' drop down below are being updated. If you have any queries please contact us.

What you'll study

Full time

Year 1

Students are required to study the following compulsory courses.

  • Business English for Academic Purposes - Level 4
  • The Scholarship of Marketing (15 credits)
  • Branding (15 credits)
  • Developing Advertising and Promotional Strategies (30 credits)
  • Inside the Customer's Mind (30 credits)
  • Managing Direct and Digital Marketing Relationships (30 credits)
  • Dissertation/Project (30 credits)
  • Research Methods (15 credits)

Students are required to choose 15 credits from this list of options.

  • Relationship Marketing and the Customer Experience (15 credits)
  • International and Global Marketing Management (15 credits)

Part-time

Year 1

Students are required to study the following compulsory courses.

  • Business English for Academic Purposes - Level 4
  • The Scholarship of Marketing (15 credits)
  • Developing Advertising and Promotional Strategies (30 credits)
  • Inside the Customer's Mind (30 credits)

Year 2

Students are required to study the following compulsory courses.

  • Branding (15 credits)
  • Managing Direct and Digital Marketing Relationships (30 credits)
  • Dissertation/Project (30 credits)
  • Research Methods (15 credits)

Students are required to choose 15 credits from this list of options.

  • Relationship Marketing and the Customer Experience (15 credits)
  • International and Global Marketing Management (15 credits)

Entry requirements

You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience.

Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

Alternatively, students with an overall IELTS of 5.0 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

Applicants from a UK educational background:

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

Applicants from a non-UK educational background:

For more information, contact international@gre.ac.uk or +44 20 8331 8136.

Assessment

You will be assessed through essays, reports, an examination, a research proposal and a dissertation.

Careers

Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Employability

We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career.

You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance from mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs. The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards, which shows its dedication to actively support your career development.

Extracurricular activities

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

This school offers programs in:
  • English


Last updated January 27, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2018
Duration
Duration
1 - 2 years
Part time
Full time
Price
Price
Information
Deadline
Locations
United Kingdom - London, England
Start date: Aug. 2018
Application deadline Request Info
End date Request Info
Dates
Aug. 2018
United Kingdom - London, England
Application deadline Request Info
End date Request Info