Strategic Marketing Communications (Dual Award), MA

University of Greenwich - Business School

Program Description

Strategic Marketing Communications (Dual Award), MA

University of Greenwich - Business School


This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich's Business School (UK).

As part of this programme, you will also undertake a work placement which will equip you with essential skills necessary for your future career.

You will strengthen your intercultural competence, learn how to develop integrated communications strategies, and benefit from both institutions' extensive networks.

This course is designed to provide graduates and professionally qualified managers with understandings of key aspects of marketing communications and the necessary skills to research, assess and evaluate aspects of the communications mix.

Two Master's awards

On completion of the requirements of both institutions, you will be awarded two degrees:

  • MA Strategic Marketing Communications from the University of Greenwich and,
  • MSc International Marketing Communications from ESCEM School of Business and Management in France.

The entire programme is delivered in English and no knowledge of French is required.


The first term is located at our Greenwich Campus in London and the second is Tours Campus in France. The third term is usually in the UK or another chosen country by negotiation.

University of Greenwich Business School

Greenwich Campus is on a World Heritage Site on the banks of the River Thames. We enjoy strong links with industry and work with employers to develop relevant programmes accredited by professional bodies. We were the first UK University to offer a specialist degree in marketing communications and continue to develop our innovative portfolio.

ESCEM School of Business and Management

ESCEM puts students into real business situations, pushing them to explore new ways of learning and encourage independent thinking. Campuses are located in Tours, Orléans and Poitiers which welcome more than 65,000 students a year.

You will be taught in Tours which is listed as a UNESCO World Heritage Site and a perfect example of French art, history and excellence. It is a metropolis in the heart of the Loire chateaux valley and is host to several international competitive clusters, knows as a tech hub.

Find out more about ESCEM Tours Campus:


A limited number of students may be eligible for a scholarship through the Erasmus+ overseas exchange programme. Further details will be provided upon successful receipt of an unconditional/conditional offer on the programme.


This degree aims to:

  • Foster a creative yet systematic approach to problem-solving in communications via both academic and practical activities in the UK and France
  • Develop, improve and extend your analytical, conceptual, research and consultancy skills in strategic marketing via industrial links in the UK and France
  • Provide you with a set of tools and a range of skills to become a more effective communicator, negotiator and coach.

What you'll study

Term 1 University of Greenwich courses (60 credits)

  • Foundations of Scholarship
  • Developing Advertising and Promotional Strategy (30 credits)
  • Inside the Customer's Mind (15 credits)
  • Research Methods (15 credits)

Term 2 ESCEM courses (60 credits)

  • International Negotiations in Marketing and Communications (10 credits)
  • International Public Relations and Sponsorship (10 credits)
  • Branding Strategy in International Business (15 credits)
  • Communications and Social Media Marketing (10 credits)
  • Global Communication Strategies (10 credits)
  • Business Strategy Simulation (5 credits)

Term 3 Cross sessional - Recruiting Institution

  • Dissertation Project (30 credits)
  • Work Placement (30 credits)

Entry requirements

You should have a good quality relevant undergraduate degree, or equivalent qualification, from a recognised university or higher education institute.

Alternatively, you should have at least three years' relevant marketing experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.5 (with a minimum of 5.5 in each skill) or equivalent.

If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

Applicants from a UK educational background:

For more information, contact or 020 8331 9000.

Applicants from a non-UK educational background:

For more information, contact or +44 20 8331 8136.


You will be assessed through a wide range of methods, including individual and group presentations, tests, reports, essays, article reviews, examinations and a project.

Professional recognition

Students can usually gain exemptions from Chartered Institute of Marketing and Institute of Direct Marketing examinations.


You will be able to work as a marketing/marketing communications manager, brand strategist, social media strategist, corporate media executive, marketing research manager or marketing/communication consultant in a wide range of multinational companies, non-government and public sector organisations, and consultancies.


You can reach out to top employers through our dedicated Business School Employability Office (BSEO).

Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance from mentors to progress in the industry.

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.

Industry contacts

Industry experts provide guest lectures, career development advice and curriculum input. Sector professionals are involved in developing content and teaching on various courses.

As part of our continuing Big Picture guest seminar series, senior executives are invited to pass on their insights and experience.

Extracurricular activities

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom, and an opportunity for you to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct and Digital Marketing.


Our marketing programmes are ranked among the top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine (2016).

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

This school offers programs in:
  • English

Last updated January 28, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2018
1 year
Full time
United Kingdom - London, England
Start date : Aug. 2018
Application deadline Request Info
End date Request Info
Aug. 2018
United Kingdom - London, England
Application deadline Request Info
End date Request Info