Contribute to business transformation

All organizations are now facing major changes in the rules of the competitive game due to the deployment of digital technologies . The shift has been most often initiated by investing in the first place the commercial and marketing dimensions. Digital transformation is global and systemic: it is the economic models, the organizational models, the way of creating and distributing value, and therefore all the value chains within their ecosystems that are to be reinvented.

In this dynamic perspective, companies are apprehended as learning organizations. To adapt to changes, mutations and breaks in their environment, they must permanently reposition their value chain within their ecosystems through processes of learning and unlearning.

This program aims to train the young managers of tomorrow to become the key players in the digital transformation of their company, its business models and its internal organization by preparing them:

  • professions impacted by the new digital technologies responsible for the articulation of the company's value chain with its stakeholders
  • managing the digital transformation of these businesses in terms of value creation process based on a strategy of global and systemic positioning of the company within its ecosystems

Unique in its educational vision, ambitions and format

This Specialized Master ® therefore addresses different target professions with its associated content and specializations , such as:

  • piloting the digital transformation
  • the integrated operational contribution of the businesses globally designated by the "business management" with a strong component of innovation
  • services, organizational consulting

All professions and sectors of activity are concerned, but this Specialized Master ® brings an additional added value through 3 fields of expertise emlyon business school :

  • shopping and supply chain
  • B2Bet services
  • consulting firms

What you must remember

  • Combine key management expertise
  • A highly professional course
  • Transversal skills related to digital breaks
  • Project mode learning
  • The possibility of accessing various sectors and trades
  • A label from the Conférence des Grandes Écoles

They talk about us

«This Specialized Master ® is of great interest to us in two capacities: for ourselves, KATALYSE, in the context of corporate strategy consulting missions. Our clients question us more and more frequently about the place of digital in their strategic orientations (evolution, even disruption of their business model) and in the evolution of their organization. To do this, we have planned to recruit several consultants mastering both digital technologies and methods of strategic thinking in business. For our SME and ETI customers, who need these technological and managerial skills in order to successfully deploy the evolutions enabled by the digital. I could easily mention dozens of SMEs and midcaps that will need to recruit profiles with these skills in the coming months. Jean François Lécole - CEO, Katalyse

" Excellent initiative from emlyon business school to create this Specialized Master ® Business Management


Key modules

Manager value networks (options to choose according to your choice of deepening):

  • Customers Value Relationship
  • Suppliers Value Relationship
  • Supply Chain Value Relationship
  • Innovation Value Relationship
  • Value Relationship Services

Wear digital transformations:

  • Master the technologies of digital transformation (major disruptive technological issues, discover the disruptive applications of digital)
  • Digital transformation of interfaces with deepening relationships between Customers / Suppliers / Supply Chain / Innovation / Services

Build your transformation leadership:

  • Driving change under uncertainty
  • Master the methods and tools of the council
  • Negotiating disruptive solutions
  • Manager of intercultural collectives facing risks
  • Develop your transformation leadership

Implement transformation projects:

  • Developing your solutions-oriented creativity
  • Develop innovative transformation projects

Choose your electives

In the second semester, you can continue for example with the themes:

  • Consulting: discovery of consulting professions, method
  • Innovation: strategy
  • Services: Dominant Logic Services, Service Worlds, Strategy
  • Marketing: Business Marketing, B2B Distribution Marketing, Digital Marketing, B2B Market Research
  • Purchasing: globalization

These contents are obviously treated with the angle and the impact of the digital transformation.

The various stakeholders are all experts in their field, and share the common vision of cross-disciplinary imperatives and transdisciplinary learning.

Choose the international immersion that suits you

This immersion in another country, culture, environment associated with different themes in different countries allows you to broaden your horizons, to bring you a more global vision, less European and to meet other international actors than those already mobilized in your journey . You will have the choice of the destination , which may be related to the theme that interests you (innovation in Boston, quality in Tokyo, decentring in Bangalore), according to your personal aspirations and group dynamics.

This one-week stay is complementary to the optional quarter offered on our Shanghai campus.

Get out of your comfort zone in Bangalore

This study trip to Bangalore, the Indian Silicon Valley, will allow you to discover and evolve in a different economic, societal and cultural context. You will live an unprecedented experience, undoubtedly confusing, which will lead you to decenter your habits and references.

You are immersed in a context where all the new challenges of a globalized world meet. You will be able to better understand the different business models related to it through targeted activities:

  • The collaborative economy and social business: field studies with the actors of one of these social businesses and in particular with the young adults who are trained there
  • Entrepreneurship and intrapreneurship: visit of an incubator, "Entrepreneurship in a large group" conference
  • The traditional economy: visits to pharmaceutical centers and delocalised manufacturing plants like Saint Gobain, Renault
  • The digital: discovery of the startup ecosystem of the Indian Silicon Valley

Immerse yourself in the Japanese model in Tokyo

This study trip is a unique opportunity to discover Japan, a country where the sense of service, hospitality and customer satisfaction are true cultural pillars. Through an alternation of expert interventions, networking and business visits, you will appreciate the importance of the services sector, which accounts for more than 70% of the country's GDP (2016 GDP: 4 171 billion dollars).

The program includes meetings and visits to Uniqlo, Japan Airlines, LVMH, Nintendo ...

These activities will be complemented by lectures on the themes: Settling in Japan, Japanese Culture

Discover North American innovation in Boston

The purpose of this module is to discover the Boston ecosystem and understand how it supports growth and innovation within companies.

This learning trip is an opportunity for all students to discover why Boston is a preferred destination when it comes to innovating or simply creating value.

This study trip is primarily a module to understand the impact of the economic environment on the practice of trades and discover the specificities of the latter. It is also an opportunity to lay the first foundations of what could become future professional networks.

In the program :

  • visits to companies and start-ups
  • campus tours (Babson College, Northeastern University)
  • conferences on topics related to innovation and entrepreneurship
  • Incubator visits
  • Entrepreneurship courses taught by Boston University professors
  • visits to law firms dealing with regulations or industrial property
  • business angels and venture capitalists
  • moments of conviviality with the graduates of emlyon business school working on this geographical area

A significant opportunity

emlyon business school Shanghai opens its campus to the most motivated students for a period of three months, from April to July (on selection, limited number of places).

This extended international immersion allows you to understand the specific issues of Asian companies and the business environment. Several dedicated courses, conferences, visits and meetings with experts, professionals and graduates punctuate the stay *:

  • Asian Business Environment aims to understand the specific geostrategic, political, economic and cultural specificities of Asian countries
  • Business Marketing in Asia aims to discover B2B Marketing approaches in different Asian countries (electrical equipment, chemistry, health ...)
  • High Tech Project Marketing focuses on the development of major international business (energy, transport, environment)
  • Global Sourcing in Asia focuses on the opportunities and constraints related to purchasing in the "world factory" that have become Asian countries (automotive, industrial vehicles, electronics ...)
  • Global Supply Chain in Asia tackles complex issues related to supply chain management in and between Asian and European countries

These contributions are based on multiple meetings with French and foreign professionals based in Asia as well as on field studies with international companies. A unique chance to start your personal network on the spot.

Promising career paths and perspectives

As this program is both new and innovative, the employability dynamic is as follows:

  • regular recruiters of our MS® will continue to source profiles with the acquired business expertise they are looking for (purchasing functions / product manager / key account manager / marketing manager / business manager / business developer / business manager) ...) and which is developed in this specialized Masters Business Management
  • Companies from all sectors will appreciate your ability to mobilize you on transversal projects and missions (quality manager / project manager ...) and in the first place consulting firms
  • finally, the new professions related to digital are open to you (chief digital officer / digital innovation manager / digital transformation manager ...)

«I confirm all the interest I see in the creation of ceMS® Business Management

Investment statistics

Naturally, no statistics are available on recent graduates, as this program is new. However, the specialized business management masters

Taking in reference this experience and history, you can project reasonably:

  • insertion times of more than 90% less than 6 months after the end of the program, including more than half before the end
  • an average salary between 40 K € and 45 K €. Your background and profile as well as the sectors of activity
  • geographical location: 20% international / 45% Paris IDF / 25% region AURA / 10% other French regions

Naturally, the unique expertise that you will develop at the exit of this new MS® Business Management and Digital Transformation must bring you above these historical performances, being perfectly aligned with the expectations of recruiters on their new professions and practices.


Potential recruiters of this Specialized Master® Business Management and Digital Transformation are therefore from all sectors of activity.

Consulting firms: Accenture, EY, Alenium, Algoe, Aneo, CapGemini Consulting, CSC, Deloitte, Eurogroup, Alma consulting, Alten, Altran, Alplog, Headlink partner, Yole Development, Artus Consulting, Atos, Kurst Salmon, PWC, CGI, Colombus Consulting ...

Among the main employers of our MS® integrating the history of the purchasing and supply chain functions

Alumni network

Every business school has its alumni association . emlyon business school goes further: with emlyon business school forever alumni network, every student becomes a member of the network of graduates from his first day at school ... and forever . An asset to build your network and benefit from a range of services before you even graduate.

Admission procedure

The Specialized Masters® are aimed at:

  • Young graduates of engineering or management schools
  • To academics holding a Master 2
  • Academics holding a Master 1 by derogation for 30% of the workforce
  • Business executives graduated from higher education (Bac 4) with 3 years of professional experience

Key dates

The application sessions run from November to August. The current session closes on April 23, 2019.

Online application form

To apply, candidates must complete an online application form and download the required supporting documents.

Online video

Online video is an innovative way to remotely evaluate the adequacy of your profile and project with the chosen training.

The selection phase

The selection process takes place in two phases:

  • 1) The 1st selection phase following which the admission results are pronounced on administrative elements (application file, supporting documents, online video)
  • 2) Following the 1st phase of selection and if the jury deems it necessary, candidates may be called to an oral interview if necessary. The admission results are then pronounced following this interview.

Application Fees

The application fee amounts to € 120 for the 2019 school year. These application fees are offered to scholarship students upon presentation of proof.

Tuition fees and funding aids

MS Business Management Tuition Fees

These tuition fees include administrative fees for the fall of 2019 and lifetime membership in the emlyon business school forever alumni network. The extension of schooling beyond the official duration of the program will result in the payment of administrative fees, at the rate of € 500 per additional year.

Corporate mission

With a duration of 6 months, the mission in company is generally remunerated between 1 000 € and 1 300 € per month, which makes it possible to cover a part of the cost of the formation.

Program taught in:
  • French

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Last updated April 16, 2019
This course is Campus based
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2 semesters
19,500 EUR
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