France has developed excellence centers widely recognized around powerful actors in the marketing, luxury and fashion industries. One of the key drivers for this continuous success has been the ability to build efficient marketing of excellence through advanced techniques and methods.

Our Msc allows graduates to better understand and master this unique savoir-faire, the so-called French Excellence, which attracts corporations around the globe looking for talented young managers. Our graduate will be equipped with a strong sense of innovation, a creative mindset coupled with hands-on knowledge of luxury products. This will allow our graduates to shine in contributing to the creation and launch of high quality and original products or services, and then in their efficient branding, marketing and selling.

Our MSc in French Excellence and Luxury is a 10-month program preparing students for an international management career in the industry of luxury, fashion and excellence. It offers students a true multi-cultural and international experience on our campus-based in Montpellier, South of France.

Students will develop their general management skills and explore the different way to transpose this knowledge and expertise to the luxury, fashion and excellence industry. They will discover the inner functioning and specificities of luxury markets, the new trends, the design and organization of the main actors. Business projects throughout the year will pace the academic experience and give students the opportunity to gain valuable work and real-life experience.

Various company visits will be organized including a 1 week trip to Paris, luxury shops and fabrics visits, fashion events, etc.. Students will have the chance to participate in different seminars, workshops and meeting, where companies come to our campus to meet their future managers and high-quality interns. Our career center and alumni network are also providing students with a full range of workshops and tools to enhance their career.

Key points

  • Duration: 10 months
  • Intake: once a year in September
  • Mode: Full time
  • Credits: 90 ECTS
  • Language: entirely taught in English
  • Location: Montpellier Business School campus
  • Tuition fees: 13 900 €


  • A Bachelor degree or equivalent
  • English test: a minimum score of TOEFL 80/120 or TOEIC 785/990 or IELTS 6/9 or M.B.S. English test B2 (free)
  • Relevant professional goals

Admission process

  • You will have to complete the online application form (which can be saved and completed over time)
  • Selected applicants will be scheduled for admission interviews via videoconference or at Montpellier Business School

Requested documents

  • Copy of passport
  • One passport photograph
  • Curriculum vitae/resume
  • Copies of highest diploma obtained
  • Copies of transcripts of records from the past three years. Please provide an English translation of your documents if they are written in other languages than French and English
  • Proof of English Language Proficiency: minimum score of TOEFL 80/120, IELTS 6/9 or TOEIC 785/990 or Montpellier Business School English test (free) B2. Candidates with previous English studies are exempted.


  • Online registration: From October 8th, 2018 to July 2019
  • Deadline for registration :
    • July 1st, 2019 for non-EU applicants
    • July 31st, 2019 for EU applicants


  • Courses and business projects: Academic year from September to June
  • MSc Thesis: September to August
  • Graduation: December

Courses modules

Fundamentals of management (24 ECTS):

  • Advanced Strategic Marketing
  • Consumer psychology & behavior
  • Digital Marketing
  • Global marketing management
  • Data analytics for Marketing
  • Graphic design and brand communication
  • Soft Skills Development

Luxury and excellence (15 ECTS):

  • Luxury and fashion: Actors, Markets and Business Models
  • Luxury Marketing
  • Cultural and Service Marketing

Business projects (21 ECTS):

  • StratMe’up
  • Entrepreneurial Project

MSc Thesis (30 ECTS)

Students profile

  • Bachelor degree or higher
  • English proficiency: IELTS 6/9, B2


  • Luxury product manager
  • Marketing Manager
  • Brand manager
  • Head of sales
  • Client experience advisor
  • Luxury specialist
  • Luxury and Excellence consultant
  • CRM manager
  • Business developer
  • Entrepreneur
Program taught in:

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Last updated March 13, 2019
This course is Campus based
Start Date
Sep 2019
10 months
13,900 EUR
July 1, 2019
July 1st, 2019 for non-EU applicants; July 31st, 2019 for EU applicants
By locations
By date
Start Date
Sep 2019
End Date
Dec 31, 2020
Application deadline
July 1, 2019
July 1st, 2019 for non-EU applicants; July 31st, 2019 for EU applicants

Sep 2019

Application deadline
July 1, 2019
July 1st, 2019 for non-EU applicants; July 31st, 2019 for EU applicants
End Date
Dec 31, 2020