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MASTER YOUR SPECIALIST
- Update how to make marketing companies applying effective demand creation processes.
- Learning to use neuromarketing and the study of social behavior to develop an experiential marketing and relational action plan effective and adequate public organization.
- Design and implement successful value proposals in the products and / or services have for sale.
- Understanding the commercial phenomenon from understanding and strategy development management experience.
- Define and develop tools for business management based on a business plan with a strong emphasis on selling.
- Develop and implement a digital marketing plan for branding and loyalty by consumers and potential customers, sales strategies integrated off-line and / or via e-commerce.
- Integrate innovation as a means to achieve value propositions and differentiation.
- Review, evaluate and plan the necessary commercial structures to achieve through sales teams, solid relationship with the client
- Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets
- To determine the impact of business decisions on the results.
- Acquire skills and competencies to lead, come to, motivate, and manage intellectual capital in teams oriented high performance.
- Learning how to structure a business plan integrating aspects related to marketing, competitiveness, finance, strategy, human resources, production process, investment plan, commissioning, operation and maintenance
Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of marketing and enhance their sales skills management.
Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations:
- SKILLS PROGRAM-Presencial 100 hs
Management Skills Program (PHD) will provide the necessary tools to develop their leadership in contexts of great diversity, which require a leader to redefine their roles and rethink their driving practices:
- MODULE 1: Job Excellence and quality of life
- MODULE 2: Personal Leadership
- MODULE 3: Talent Management (Talent Simulator)
- MODULE 4: Executive Coaching
- MODULE 5: Ontological Coaching
- MODULE 6: Agile Leadership (Simulator Commander)
- MODULE 7: Communicative Tools
- MODULE 8: Collaborative Teams (Simulator Lost)
- MODULE 9: Strategic Negotiation
- MODULE 10: The practice of negotiation (Simulator Negociator)
- Master in Marketing and Sales Management-Online
The Master is certified by Euncet Business School and UCI Extension
Program taught in:
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This course is
Online & Campus Combined