Studies at Paris and London campuses.
Scientific Director: Prof. Benoit Heilbrunn
Objectives of the programme
Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace.
Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc.
A combination of theory classes and of live practical cases:
- Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc.
- Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc.
- Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc.
- 360° Media Strategy Seminar presented by experts in the field
- Live Practical Cases in Marketing and Communication
- Professional Conferences
5 months in Paris • 1 month in London
- Business: 46%
- Law and Political sciences: 13%
- Engineering : 8%
- Humanities and Social Sciences: 10%
- Life and Health sciences: 3%
- Other fields (architecture, literature, philosophy) : 12%
- Political Science: 4%
25% international students
73% women, 27% men
French and English
1 year (Start in September)
39K€ is the average salary after the MS.
Less than 3 months after graduation 78% are employed.
41% have a job with an international dimension.
In which sector:
- Media/Publishing/Arts/Culture: 19%
- Luxury: 19%
- Chemical/Pharmaceutical Industry: 13%
- Commerce/Retail: 9%
- Communication/Advertising: 9%
- Other: 31%
How to apply
- Online application
- TOEFL, TOEIC or IELTS scores
- Personal interview if eligible
This school offers programs in:
Last updated September 28, 2017