ReADs is a level 1 Postgraduate Master course for new graduates and professionals who want to acquire the fundamental skills to conceive and design RETAIL spaces, architectures and experiences for commercial and social places.

Held at the University of Architecture in Venice –IUAV– ReADs is a high-level Master’s course that aims to train Retail Design professionals through a “learning by doing” teaching consisting of frontal lessons integrated by workshops, internships, visits to the main international companies leaders of innovation and a filed trip to Sweden, home-country of Retail.

Lessons are held by some of the best professionals in Retail, Design and Architecture worldwide.

With ReADs you can then live a year in Venice and acquire excellent post-graduate education to become a professional able to work on and design spaces for Retail Architecture and Design.


The Master’s Programme is based on a series of foundation courses that are aimed at developing the main skills of Architecture, Urban Studies, Design, Retail and Marketing.

With an international outlook and courses in Italian and English, the Master combines an advanced disciplinary approach to thinking with concrete experiences driven by the emerging challenges of real professional practices.

It combines traditional teaching methods with innovative forms of practice and a multidisciplinary approach, which integrates traditional visual disciplines with new digital technologies through individual study and group projects.

The aim is to contrast the rigidity of academic tradition by introducing visions and languages closer to globally recognized creative practices and professions. Hence, the programme foresees a number of lectures by external and internationally acclaimed prestigious professionals.

The Master has been conceived to encourage talented and enthusiastic students to face related and decisive issues, applying a wide-ranging empirical method that knowingly integrates class lessons with the practical experience of workshops and laboratories.

Knowledge of techniques is only one end of this stimulating and engrossing journey. This Master searches to provide students with the possibility to better understand the growing complexity of these specific and highly professional settings.

Professional perspectives

Among the main aspects of innovation in Architecture and Contemporary Design, the issue of emerging global interest for social and commercial spaces and therefore for the quality of life of people in our cities is one of the most fascinating challenges for future generations of architects and designers, in terms relating to design and creative skills and technical and managerial professional attitudes.

The integration of scientific cultures related to Urban Studies and the quality of Industrial Design with knowledge related to processes and research on innovation (the companies that support the Master are leaders in the realization of interior architecture, lighting, materials, surfaces, technologies) makes particularly interesting for all retail and real estate operators (service companies, retail companies, real estate companies, institutions for the management of building properties) the profile of future graduates of this Master, who will be able to face the many and changing needs emerging from international markets on the innovation of social and commercial spaces.

A "learning by doing" methodology

The Master is characterized by intensive face-to-face classes in which students treat themes of elevated conceptual complexity, developed through a multidisciplinary approach, under the guidance of the teaching staff.

The programme foresees courses dedicated to the development of specific methodological and technical approaches to the Design of interior spaces and settings: theoretical courses are aimed at exploring the historical and contemporary panorama of Italian Design, as well as research in the field of the culture of innovation.

The workshops are opportunities of on-site and direct learning aimed at cultivating practical skills and preparing for the professional world: the proposed teaching system is based on educational projects developed with sector leaders.

Requirements for access to the Master (and to the individual modules)

To be admitted to the ReADs Master’s course it is necessary to have one of the following qualifications:

  • Italian Bachelor’s Degree –“laurea triennale”– preferably in Architecture, Design;
Bachelor’s Degree (preferably in Architecture, Design) obtained out of Italy (three years University education), that the Admissions Committee will examine and, if compliant, consider equivalent to Italian qualification;
  • other first level degrees or equivalent qualifications, which are different from the above listed ones, will be considered and evaluated by the Admissions Committee.

Age of the applicants

23/35 years – senior applicants will be considered only if supported by a consistent professional career.

Documents to be submitted for admission:

  • detailed curriculum vitae in European format (PDF file);
  • individual portfolio (PDF file max 5 MB);
  • motivation letter (PDF file);
  • certified knowledge of the English language.

The selection of the participants will take place beforehand

  • verification of the requirements listed above;
  • verification of the academic, educational, scientific and professional qualifications presented;
  • verification of the documents presented for admission;
  • individual interview with the Scientific head to clarify and deepen motivations and attitudes (also via Skype).

Available seats: 20

Communication of the rankings

01 October 2018.

The outcome of the selections and the admission rankings will be published on the Internet desk both within the reserved area and in the public section (competitions) of the IUAV University’s website.

Call for Scholarships

Together with its partner companies, ReADs offers to deserving students N. 12 € 6.000,00 scholarships to partially cover the tuition fee, assigned on the basis of merit requirements.

The contributions will be divided into partial coverage (50%) of tuition fees.

Field trip

During the Master's course, the students will take a 5-day field trip to Sweden to visit the ITAB headquarters and the main realizations of the leading international Retail brands.


The companies that support the Master will host the students providing the following opportunities:

  • explanation of topics related to the planning of the internship in the company;
  • interviews and training activities, visits to production sites,
  • development of thesis projects;
  • project briefings;
  • presentation of the projects developed and the final thesis projects.
Program taught in:
Last updated November 16, 2018
This course is Campus based
Start Date
Nov. 2019
1 year
12,000 EUR
+ Registration fee € 50,00.
By locations
By date
Start Date
Nov. 2019
End Date
Nov. 30, 2019
Application deadline

Nov. 2019

Application deadline
End Date
Nov. 30, 2019