This course is designed to produce public relations leaders who are creative, resourceful and technically proficient.
You'll learn the practical skills needed to embark on a career in PR together with the research and analysis skills that will help you progress.
You'll conceive creative campaigns, build social media content, understand audiences, pitch your ideas and make videos, as well as write research reports and academic essays.
For your final module, you'll choose between a dissertation and a professional project.
Throughout the course, you'll get opportunities to meet, question, and network with a wide range of leading industry professionals. All of the teaching staff on the course have extensive professional experience in public relations at the senior level, with most currently practising PR alongside their course teaching.
The course has close links to the UK PR industry and is one of a select few accredited by both of the UK's professional PR bodies, the Chartered Institute of PR (CIPR) and the Public Relations Consultants Association (PRCA).
The course is highly participative, and you’ll join workshops, seminars and group projects throughout.
Westminster is a leading provider in this academic discipline and is ranked top 10 among UK institutions for Communication and Media Studies in the QS World University Rankings 2021. The University is also ranked 4th in the UK in the Complete University Guide 2022 for Research Quality in Communication and Media Studies.
Top reasons to study with us
Industry links – This course has close links to the UK PR industry and is one of a select few chosen by the UK’s professional PR bodies, the Public Relations Consultants Association (PRCA) and the Chartered Institute of PR (CIPR), for their university partnership initiatives.
Get ahead in your PR career – You'll learn the practical skills required to embark on a PR career, such as creative thinking, planning campaigns, pitching and audience analysis, together with the research and reflective skills that will help you get ahead.
Learn from industry professionals – Most of the course's teaching team continue to practice PR at the senior level alongside their teaching and research activities. This offers us excellent links to the PR industry and helps our teaching to maintain currency and relevance.
Optional modules in fashion, advertising, branding and corporate communications – Our optional modules cover a wide spectrum of industry practices, demonstrating the highly integrated nature of contemporary public relations.
Why study this course?
Leading providerWe’re ranked top 10 among UK institutions for Communication and Media Studies in the QS World University Rankings 2021. Also, we’re ranked 4th in the UK in the Complete University Guide 2022 for Research Quality in Communication and Media Studies.
Accredited courseThe course is accredited by the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).
Easy access to central LondonBased just a 20-minute tube ride away from the heart of the city, you’ll be perfectly placed to access work experience and networking opportunities in London’s PR industry.
Course accreditation
The course is accredited by the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).
