Professional Master in Creative Economy Management


Program Description

The Professional Master's Program in Creative Economy Management at ESPM-Rio (MPGEC) grants the title of Master in Creative Economy Management, in the Professional modality. It aims to develop both investigative and reflective as well as practical and instrumental skills, enabling students to perform qualified functions related to management, experience design, entrepreneurship and the development of innovation projects and strategies related to sectors, equipment and artistic, cultural and creative products; and also to the exercise of academic functions in related areas.

The course has 495 hours of face-to-face classes and research guidance to be developed that can be carried out in a maximum period of 2 years, that is, in 4 semesters. Classes will be taught on Fridays from 6:45 pm to 10:30 pm and on Saturdays from 8 am to 11:45 am and from 12:45 pm to 4:30 pm. Whenever possible, respecting the academic calendar, classes will have a biweekly schedule sequence, however classes will be scheduled weekly due to holidays, breaks and other administrative demands. In order for students to plan their work and study schedules, the semester calendar of classes will be published in advance.

coins, currency, investment

Research lines

Experience design and innovation strategies

Develops projects, innovation methodologies and reflections around Experience Design, generating creative projects, communication systems, innovation methodologies, interactive interfaces, mindsets and protocols in Design Thinking. In addition, it also develops analytical studies of contemporary culture from the perspective of design, user interaction, innovation methodologies and the Economy of Experience.

Coordination: Profa. Mirella Migliari

Strategic management of creative sectors

It produces analyzes, evaluations, reflections and projects based on a transversal study of public, private and singular agents (as individuals) in the constant transformation of cultural apparatus, aiming at the better development of management strategies. Through the study of production and management, as well as public policies in the field of Creative Economy, the studies developed in this line take into account the new cultural and social manifestations of the creative sectors, while understanding social transformations as vectors economic development.

Coordination: Profa. Lucia Santa Cruz

What you will learn

The course has a workload of 480 hours, with 180 hours of compulsory subjects; 60 hours of compulsory subjects in the chosen line of research; 90 hours of optional subjects; 30 hours of scheduled activities; and 120 hours of final work.

Common Mandatory Disciplines

Workload: 180h

  • Creative economy and development
  • Project methodology for applied research
  • Business management and strategies related to creative sectors
  • Design Thinking and business innovation

Mandatory subjects per line

Experience Design Line and innovation strategies

Hours: 60h

  • Interaction and experience design
  • Branding and multisensory communication

Line Strategic management of creative sectors

Hours: 60h

  • Market intelligence
  • Advanced management of cultural projects for creative cities

Optional subjects

Experience Design Line and innovation strategies

Workload: 240h offered to study 90h

  • Entrepreneurship and business innovation
  • Legislation of creative sectors
  • Social research tool for project management
  • Design and experience research tools
  • Contemporary culture and aesthetics
  • Information visualization and analysis
  • Information design and competitive intelligence
  • Public management for creative sectors

Scheduled Activities

Hours: 240h offered to study 30h

These activities aim to keep the course up to date with academic and market demands: Participation in a research laboratory, Innovative practices in companies, Short lectures, Mini courses, Study and technical trips, Participation in scientific events, Presentation of papers , Workshops, EAD, Publication in professional technical magazines and Qualis, as well as in Annals of events.

  • Credits: 2
  • Hours: 30


Course completion exam, which can be presented in the form of a dissertation or a product.

  • Credits: 8
  • Hours: 120

Selective process

24 (twenty four) vacancies are offered, in an annual selection process, which may or may not be filled, according to the selection and classification criteria.

  • Documentation evaluation
  • Foreign language exams
  • Written test
  • Oral test and evaluation of the research project

More info here.

For start dates and registration periods, please contact us.

Last updated Aug 2020

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About the School

Com mais de 65 anos de história, a ESPM é referência brasileira em comunicação, marketing e gestão no ensino superior, com DNA de inovação e tecnologia presente em todos os processos de aprendizagem, ... Read More

Com mais de 65 anos de história, a ESPM é referência brasileira em comunicação, marketing e gestão no ensino superior, com DNA de inovação e tecnologia presente em todos os processos de aprendizagem, formando profissionais preparados para o futuro. Read less
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