Professional Master in Consumer Behavior

General

Program Description

Consumer Behavior is a part of the administration area that is concerned with issues arising from marketing, especially with regard to the consumer. This involves applied conceptual and methodological issues related to consumer study, cultural, social, economic, political and demographic characteristics that impact consumer practices.

Testimonials from some of the ESPM master's students trained in 2019, sharing a little of their research and study trajectory:

Lines of Action

Consumer Behavior and Marketing

This line of action investigates individuals, groups and organizations and their consumption manifestations to understand how they choose, buy, use and dispose of goods, services, ideas and experiences. It includes studies on the different roles that actors have as well as their social, economic and political aspects. The studies apply to different sectors with the support of multiple qualitative and quantitative methodologies.

Line coordination: Ricardo Zagallo Camargo

Strategy and Market Intelligence

It includes studies that understand ways of obtaining information, its use and application in understanding how individuals constitute themselves as consumers and their relationship with brands, allowing the gathering of insights on situations of purchase and consumption. Research whether the marketing decisions adopted by organizations in the face of constant changes in consumer behavior. The studies apply to different sectors with the support of multiple qualitative and quantitative methodologies

Line coordination: Luciana Florêncio de Almeida

What you will learn

The curriculum structure totals 24 credits, or 360 hours, between subjects (24 credits, of which 10 in compulsory subjects and 14 in elective subjects), Mandatory Scheduled Activities (4 credits) and Dissertation (12 credits).

Subjects are offered with a workload of 30 hours / class (2 credits), with a credit equivalent to 15 hours / class.

Compulsory Courses

  • Consumer Behavior and Marketing Line / Brand Strategy and Intelligence Line
  • Qualitative Research Methods I
  • Quantitative Research Methods I
  • Fundamentals of Consumer Behavior
  • Research project
  • Advanced Seminars on Research on Consumer Behavior (CC)

Electives

  • Data Science and Analytical Intelligence
  • International Marketing
  • Culture and consumption
  • Consumer Economics
  • International Consumer Behavior
  • Economic Development and Consumption Patterns
  • Lifestyle and consumption
  • Experiments in Marketing and Neuroscience
  • Innovative Practices
  • Marketing of relationship
  • Consumer Insights
  • Inclusion of diversity and causes in organizations
  • The Dark Side of Marketing and Its Consumers

Credits required in subjects: 24 credits (10 in compulsory and 14 electives) = Credit Hours: 360

Credits in scheduled activity: 4 credits = Credit Hours: 60

Credits in Dissertation Supervision: 12 credits = Credit Hours: 180

Total: 40 (Credit Hours: 600)

Selective process

Up to 25 (twenty-five) places will be offered, which may or may not be filled according to the selection and classification criteria. listed below:

  • ANPAD test
  • Curriculum analysis
  • Analysis of letters of interest and recommendation
  • Interview

More info here.

For start dates and registration periods, please contact us.

Last updated Aug 2020

About the School

Com mais de 65 anos de história, a ESPM é referência brasileira em comunicação, marketing e gestão no ensino superior, com DNA de inovação e tecnologia presente em todos os processos de aprendizagem, ... Read More

Com mais de 65 anos de história, a ESPM é referência brasileira em comunicação, marketing e gestão no ensino superior, com DNA de inovação e tecnologia presente em todos os processos de aprendizagem, formando profissionais preparados para o futuro. Read less
São Paulo , São Paulo , São Paulo , Rio de Janeiro , Rio de Janeiro , Porto Alegre , Florianópolis + 6 More Less