Knowing how to design and manage the user experience has become a competitive advantage for a new market filled with creative and innovative demands. It is the UX guidelines that today serve as the basis for new media and business models.


Professionals from diverse fields interested in a global understanding of projects that involve interaction and that seek to master the skills, abilities and tools necessary to design, develop and implement end-to-end initiatives.


The axes that guide the powders are: UX (User Experience); Game Thinking; and Hypermedia. The participants will know the various approaches in the design stages, becoming apt for the elaboration of the most diverse human-centered interfaces.


Because of its multidisciplinarity, the course has attracted and trained professionals from different fields, such as linguists, educators, artists, architects and, above all, graphic designers, who are migrating or wish to migrate to digital, and computer scientists who wish to add creative skills their performance.

At each meeting, practical activities are worked out together with theoretical foundation and conceptual validation. The theoretical framework of the course is based on theories and history of design, based on aspects of systemic thinking and complexity theories.


The postgraduate course offers professionals the ability to understand the multiple faces of interaction design and its agents involved, such as research steps, design thinking, brand management, marketing strategies and programming logic.

Mastery of just one aspect of project design impairs the ability to see how each design element (navigation, graphic, text, video, etc.) influences others. The course seeks to develop the participant's view of the importance of these elements and encourages them to design a better user experience.

Better design allows for better interaction, which translates into a better user relationship with the product. Knowing how to manage the experience has become a competitive advantage for a new market filled with creative and innovative demands.

The formation of classes and the beginning of courses depend on a minimum quorum (at the discretion of the faculty), to ensure the best experience for all participants.


Postgraduate students have access to an international week at one of the IED Europe venues where they will be introduced to distinct areas of design through theoretical content linked to experiences in the design market - related events, technical visits, among others.

Held in July or September, the module is divided into 40 hours (or five days) and gives participants the opportunity to expand their networking with professionals from different design areas, students and teachers of IED Europe, and receive certification completion of the course.


With a semester-long meeting, IED São Paulo offers three master classes as part of the course curriculum, inviting renowned professionals in the market to present interdisciplinary themes relevant to the universe of design, technology and innovation, guaranteeing to the student a broad and real view of the current market and the future.


Developed by the European headquarters of the IED group, the international online course on Theory and History of Design brings together interdisciplinary contents in videotapes, study material and theses in an exclusive virtual platform, available at the beginning of the graduate courses. Upon completion of activities, students receive international course certificate.

Program taught in:
  • Portuguese (Brazil)

See 3 more programs offered by IED – Istituto Europeo di Design Sao Paulo »

Last updated June 15, 2019
This course is Campus based
Start Date
Apr 2020
18 months
42 BRL
18x R $ 2.150,00
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