Postgraduate in Fashion Marketing and Communication

IED – Istituto Europeo di Design Sao Paulo

Program Description

Read the Official Description

Postgraduate in Fashion Marketing and Communication

IED – Istituto Europeo di Design Sao Paulo

THIS COURSE IS TEACHED IN THE PORTUGUESE LANGUAGE.

BECAUSE?

Success year after year in IED, this post offers different perspectives for the different fashion scenarios and promotes a market-oriented learning experience, with lectures and lectures given by renowned professionals in the industry and academia.

FOR WHOM?

Professionals interested in deepening or directing their careers or potential entrepreneurs to the area of ​​Communication Management and Fashion Marketing, valuing their potentialities and approaching their profile of the most valued professionals.

HOW IS IT?

The program presents the subjects of Marketing Applied to Fashion, Lifestyle

COURSE

The Postgraduate in Fashion Marketing and Communication offers different analyzes and perspectives on the different fashion scenarios, and promotes a market-oriented learning experience, with lectures and lectures given by renowned professionals in the industry and academia.

The program presents the subjects of Marketing Applied to Fashion, Lifestyle

This content provides tools for the practitioner to be prepared to design, plan, manage and implement marketing and communications plans in fashion or industry-related companies. At the end of the course, a project will be developed together with a company of the segment, in the project Ideas Workshop, already carried out jointly with partners such as: Benetton (2012), Marcyn (2014), Hope (2014), Cia Marítima , Quiksilver (2016).

DELIVERY

The Postgraduate in Fashion Marketing and Communication of the Istituto Europeo di Design - IED São Paulo offers training in marketing management and communication specific to the fashion business.

Leadership, strategic vision and creativity are the keys to success in this extremely competitive market. The program stimulates the construction of knowledge through the exchange of experiences and networking among students, teachers and invited professionals. It stimulates leadership and entrepreneurship, introduces notions about strategic planning, encourages creativity and deepens marketing and communication skills.

The course focuses on the development of skills and abilities and the student's mastery of the tools that will be used in order to value the potential of each student and, at the same time, bring him closer to the profile of the professionals most valued by the fashion industry.

The formation of classes and the beginning of courses depend on a minimum quorum (at the discretion of the faculty), to ensure the best experience for all participants.

SUBJECTS

  • Marketing Applied to Fashion 36h
  • Lifestyle
  • Branding Management: Branding 36h
  • Design
  • Communication Strategies for Fashion 36h
  • Digital Communication for Fashion 36h
  • Strategic Marketing 36h
  • Channel Management 36h
  • Design Thinking
  • Thematic Seminars and Mentoring 30h
  • TCC 40h
This school offers programs in:
  • Portuguese (Brazil)


Last updated October 2, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Mar. 2019
Duration
Duration
18 months
Full time
Price
Price
38,700 BRL
18 installments of R $ 2.150,00
Information
Deadline
Locations
Brazil - São Paulo, State of São Paulo
Start date : Mar. 2019
Application deadline Request Info
End date Request Info
Dates
Mar. 2019
Brazil - São Paulo, State of São Paulo
Application deadline Request Info
End date Request Info