Postgraduate in Branding Experience

IED – Istituto Europeo di Design Sao Paulo

Program Description

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Postgraduate in Branding Experience

IED – Istituto Europeo di Design Sao Paulo



We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in Branding approaches to unveil the complex phenomenon of consumption and exchange relations, with great opportunities.


For professionals looking to broaden their knowledge or direct their careers to the promising area of ​​Branding, developing strategies, plans and actions to build, manage and communicate brand values, attributes and contents.


"Marks, not products," said journalist and writer Naomi Klein in the controversial "No Logo" as a way of criticizing what would then be the renaissance of marketing now as a form of product significance.


The Branding Experience of the Istituto Europeo di Design - IED São Paulo brings a contemporary approach to how to build, manage and strengthen brands, by identifying the essential elements of their identity and, from them, creating a reputation among stakeholders (internal and external reference groups).

The course's teachers are market professionals and scholars with great experience in the field, who act as a link between reflection and experience. From the beginning, the participant is stimulated to practice, developing a Branding project that starts already in the first modules and culminates in a final work.

The course involves the participants in various learning experiences, such as lectures, exercises, case studies, always seeking the collaboration between the participants and the exchange and experiences between the different expertises and repertoires. In this way we seek the balance between reflection, practice and the challenges of everyday life.

The program proposes a complete course that takes into account different stages of the construction of a brand - from the research stages to the propositional phases, with the definition of values ​​and other tangible and intangible differentiation elements, including strategic positioning, to the planning their actions and experiences with their different points of contact, that is, their identity, their expressions and their experiences.


At the end of the course, the participant must master the management of all areas that make up Branding initiatives. You can act as team manager and project implementation or as someone responsible for brand strategies and actions with your target audiences, as well as developing the skills that will allow you to understand and start your own business.

It will develop skills and abilities to be an agent with creative and innovative solutions in its area of ​​activity and will have in its portfolio an elaborate Branding project.

The course is designed for graduates in design, communication, marketing, human sciences or project management and development, working in companies, agencies and consultancies.

The formation of classes and the beginning of courses depend on a minimum quorum (at the discretion of the faculty), to ensure the best experience for all participants.


  • Branding: Conceptual Alignment 6pm
  • Diversity and Context 18h
  • Consumption and Consumers 18h
  • 12h Market
  • Semiotics 12h
  • Strategic Design 24h
  • Networks, Communities, Collaboration and Engagement 12h
  • 24h Brand Platform and Strategy
  • Naming 12h
  • Sensorial Identity 24h
  • Storytelling / Storydoing 12h
  • Branding Applied 24h
  • Brand and City 12h
  • Brand Architecture 18h
  • Branding For Tomorrow 6pm
  • Business Design 18h
  • Social Responsibility and Purpose 6pm
  • Brand Equity 18h
  • Method and Project 18h
  • Transdisciplinary Seminars 12h
  • Thematic Seminars and Mentoring 18h
  • TCC 40h
This school offers programs in:
  • Portuguese (Brazil)

Last updated October 2, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Mar. 2019
18 months
Full time
38,700 BRL
18 installments of R $ 2.150,00
Brazil - São Paulo, State of São Paulo
Start date : Mar. 2019
Application deadline Request Info
End date Request Info
Mar. 2019
Brazil - São Paulo, State of São Paulo
Application deadline Request Info
End date Request Info