Post-Graduation in Image, Protocol and Event Organization
Universidade Europeia
Key Information
Campus location
Lisbon, Portugal
Languages
Portuguese
Study format
On-Campus
Duration
9 months
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Scholarships
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Introduction
Studying in the area of events is an excellent investment since it is through these that the organizations establish a direct connection with their stakeholders, associated to the marketing and communication strategy.
The Universidade Europeia offers a renewed study plan for postgraduate studies in Image, Protocol and Event Organization (26th edition). Since 2003, this institution has been a pioneer in teaching in this field and has contributed to the enrichment of many professionals. The study plan is vast and innovative in the area and in Portugal. It should be noted that in recent years this segment of activity has been asserting itself as significant in the national economy.
The frequency of this program allows to acquire and deepen knowledge in several aspects of communication, solidifying the technique for those who want to embark on a career in this sector. The events currently require specific skills that were taken into account when revising the study plan. We believe that it responds to market demands and to employers' requests.
Participation in this training of executives will provide a strong and competitive position in the job market. We are proud to be able to affirm that several of our alumni are working, in Portugal and abroad, in highly prestigious companies and institutions.
Main benefits
- Take note of 6 Case Studies referring to complementary subjects in the area of communication and events exposed by specialists;
- Attend 3 Master Class under the protocol;
- Contact a faculty composed of experienced professionals, with relevant academic training and professional practice, at national and international level;
- Obtain theoretical and practical knowledge based on cases appropriate to the Portuguese and foreign reality;
- Participate in extracurricular activities: thematic study visits to national monuments, in Portugal and abroad (optional);
- Invest in your personal and professional development;
- Specializing in an enticing and growing sector;
- To develop in group, throughout the school year, the final project corresponding to the global organization of an event, in all its aspects;
- Meet professionals in the industry, allowing a closer contact with the labor market.
Admissions
Curriculum
Module 1 - Event Organization
- Global Event Analysis
- Creativity, Briefing and Agencies
- Production of Content & Advertising Materials
- Society Media Management: from written press to digital
- Press office
- Social Media & Networking
- Event Marketing & Branding: from traditional to digital
- Logistics
- Licensing, Security & Operations
- Negotiation of Sponsorships & Partnerships
- Budgeting, Resources & Staff Management
- Sustainability
- Catering
- Crisis & Risk Management
- Suppliers & Services
- Control & Evaluation
- Final Course Project | Project 1: Creative Process & Event Planning I
- Final Course Project | Phase 1: Creative Process & Event Planning II
Module 2 - Case Studies
- Fairs & Congresses
- Corporate Events: Brand Activation
- Sporting Events
- Solidarity Events
- Fashion Events
- Luxury Events
Module 3 - Image
- Professional Image
- Decoration
- Presentation of Events and Entertainment
- Public relations
- Media Training: Radio, TV & Press
- Final Course Project | Project 3: Global Image of the Event
Module IV - Protocol
- Business Protocol
- Official Protocol
- Etiquette & Social Protocol
- Final Course Project | Project 4: Presentation & DefenseT
The curriculum of the 'Postgraduate course in Image, Protocol and Event Organization' involves the acquisition of 42 ECTS credits.