Experiential Interior Design (EID: Experiential Interior Design) refers to the practice of implementing experiential values to space design and is a new approach to the development of interior spaces emphasizing human experiential needs.
The notion of the EID takes shape from the subjective impacts of a designed environment on the formation of individual experience. This environmental experience is defined as the result of human interaction with a physical space and generates a specific emotional or intellectual impact.
Today we can identify as an agent facilitating experience any product, space or service whose characteristics refer directly to the meaning that a person can extract from themselves with respect to the possible ways of using it.
On the other hand, the incorporation of the user's experiential dimension in the space was born in response to the paradigm shift in the brand-customer relationship. Today's consumer is no longer a passive entity, he now has a more critical and informed profile and seeks an interaction with the brand's universe on various platforms or channels: on a web page, a mobile application, an advertising poster or on the physical space of a store.Technical informationQualification: Official Master's Degree in Experiential Interior Design
Credits: 60 ECTS
Duration: 1 year
Dates: October to July
Specialty itineraries:Commercial spaces (Retail Design)
Spaces for hotels and restaurants (Hospitality Design)TeachersDirector: Dr. Carmelo Zappulla
Co-director: Pedro Coelho
David Cabrera Dalmazzo
Dr. Edgar Domínguez Carreño
Juan Pablo Quintero
Dr. Claudio TernulloCollaboratorsExternal Reference Architects
Habitat Cluster Barcelona
Manuel Torres Design
MediodesigngoalsTo train specialized professionals who are trained to face the current demand for the design of experiential commercial spaces with an interdisciplinary approach, a high level of competitiveness and through a methodology based on professional practice.
Provide students with the tools and work techniques necessary to face the challenges caused by the new paradigm of brand-customer relationship in which a product or service is chosen for the experience it offers before purchase and during consumption .
Integrate a design training system to be able to generate new concepts and innovate around technology and digital culture.
Design and manage experiential interior design projects in the phases of ideation, development and construction or execution of work.
Manage the design and innovation process of specialized projects in the field of retail and hospitality.
Promote experimentation and research in the matter to give the student the possibility of accessing a doctorate.Internships in companiesStudents enrolled in a master's program may do professional internships through our Job Bank, designed to facilitate their access to the world of work. LCI Barcelona is linked with numerous companies and institutions in the world of design, which allows students to carry out internships in these companies in order to test the skills and knowledge acquired within a real professional context.Professional outingsDesign of new concepts and formats for commercial spaces ( Retail Design )
Design of new concepts and formats of spaces for hotels and restaurants ( Hospitality Design )
Design of experiences for corporate spaces in general
Design of interactive experiences in commercial spaces
Design of interactive experiences in exhibition spaces: museography, exhibitions, stands and events
Art direction for interior design and space design projects
Design of interactive experiences in spaces in the fields of retail , hotels and restaurants
Creative and artistic direction for brands in the areas of retail , hotels and restaurants
Management of the design and innovation of specialized projects in these sectors