Ms marketing, communication and engineering of food products

General

Read more about this program on the school's website

Program Description

MS Marketing, Communication and Management of Food Products

This specialization's objective is to train senior professionals of the food supply chain managers (industrial processors, distributors, ...).


The MA Normandy is known for its expertise in the field of business management. The ESITPA trains engineers in the agricultural and food sectors. The pooling of expertise of these two facilities will enable future graduates to develop innovative marketing policies. Students will be able to understand the marketing issues, technological, societal, legal the development, launch and management of a product or food service.

Pedagogy (teaching in French)

  • 1 year in Rouen at the site of the Esitpa
  • Minimum 400 hours of seminars.
  • 1 Minimum 6 month internship.
  • Active teaching: Mission HEC entrepreneurs, contests, etc ...

The courses are divided into 12 modules:

  • Personal development
  • Evolution of consumption and consumer behavior
  • Information processing and market research
  • Acquiring knowledge (Engineering / Management)
  • Environment and food technology
  • Strategy and operational marketing
  • Sales of food products
  • Creating product
  • Quality management and food risk
  • Communications Policy
  • Legal aspect of the marketing of food products
  • Job Search Techniques

Opportunities

Graduates will be able to evolve towards functions of product manager, group leader, area manager in the marketing departments and directions of sales, or marketing research firms, advertising agencies, etc.

Degree / Training Validation

MS Marketing, Communication and Management of Food Products

Audience

- All French or foreign candidate with a degree level BAC + 4/5 or equivalent (universities, business schools or engineering ...).

- Select application and interview.

Last updated Mar 2020

About the School

Over the last 25 years, the Chambers of Commerce of Caen and Le Havre have combined their efforts to set up a joint structure in Higher Education for the benefit of their respective towns and regions. ... Read More

Over the last 25 years, the Chambers of Commerce of Caen and Le Havre have combined their efforts to set up a joint structure in Higher Education for the benefit of their respective towns and regions. Today, this effort has given birth to the Ecole de Management de Normandie, a unified and strengthened business school ready to meet both the national and international needs of firms. Read less
Caen , Le Havre , Paris , Deauville , Rouen , Oxford + 5 More Less