Masters of Philosophy (Mphil) in Marketing

General

Program Description

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation which must be completed in three years.

Admission criteria

A student who is in possession of the following may apply for admission:

BCom Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or

BPhil Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or

BA Honours in Marketing Communications with Marketing Management and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned)

Any other equivalent qualifications

An overall average of 60% must have been achieved on the NQF level 8 qualification

A CV and motivational letter are required

Applicants are required to complete the Postgraduate Application for Admission form for the MPhil in Marketing, which together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to:

The Registrations Officer

IMM GSM

P O Box 91820

Auckland Park

2006

In addition, students may be required to submit a provisional research proposal to the IMM GSM Research Committee.

A non-refundable deposit must accompany the Postgraduate Application for Admission form.

The Dean may refuse a student admission to the Master's qualification if he/she is of the opinion that the student’s academic background does not meet the required academic standards for the proposed studies.

The Dean also has the right to prescribe any additional modules on honours level to ensure that the candidate complies with all requirements.

Last updated Jan 2018

About the School

Marketing is fundamental to the success of any business, whether big or small, and the IMM GSM plays a major role in promoting the importance of marketing not only as a career, but also as the way to ... Read More

Marketing is fundamental to the success of any business, whether big or small, and the IMM GSM plays a major role in promoting the importance of marketing not only as a career, but also as the way to orientate a business Read less