The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services.But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices, like the rise and importance of social media, the mobile first approach, and a unified multi-step-customer journey.
The WU Marketing MSc prepares you for this challenging environment by combining cutting-edge theory and practical applications. Students aquire the skills to create, communicate, and deliver value through customized products and services.
It has reached an outstanding 10th place in the QS World University Rankings for Masters in Marketing 2021.
WU Master's Day 2021
If you are interested in studying at WU Vienna and would like to get more information on the 8 English-Language and 7 German-Language programs, you are invited to visit our online event WU Master's Day on April 13, 2021. You have the opportunity to attend online live sessions and chat with program directors and managers. Please find more information here: wu.at/mastersday.
5 reasons to study Marketing
You will acquire essential analytical and creative marketing skills
You will be part of an international student community
QS Masters in Marketing Ranking 2020: 9th place
You will get in contact with many major companies and corporate partners
You will have excellent career opportunities
Application and Admission
Every year the rolling admissions for our English-taught master’s programs open on September, 1st for the start of the following year. We have three priority deadlines, and we advise international students to apply as early as possible so that they can arrange their Visa and language tests.
Priority deadline I: October, 8th (Results are expected to be available by mid-December)
Priority deadline II: January, 8th (Results are expected to be available by the end of March)
Priority deadline III: March, 8th (Results are expected to be available by mid-June 2021)
For detailed information on the application requirements and the admission process, please visit the program’s website.
Please find all relevant details regarding the tuition fees here.