The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services. But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices:
Effective marketing has to combine well-established planning and research techniques with a process of adaptive experimentation for more rapid learning and improving decision accuracy.
Marketers encounter a growing availability and widespread use of databases derived from consumer surveys, scanner data, and interactive online media. In addition, search engines and social media have changed the way consumers obtain information, make decisions, and interact with each other and companies. This requires marketing professionals to possess advanced analytical and quantitative skills such as statistics, database marketing, and market research, but also qualitative skills to better understand changing consumers' current and future purchase and consumption patterns.
The current economic crisis and scarce resources make marketing performance measurement gaining importance in current management practice.
APPLICATION CRITERIA AND ADMISSION
For detailed information on the application requirements and the admission process, please visit the program’s website at
WU employs a rolling admission policy, allowing students to apply from the beginning of September until spring. Rolling admission for the academic year 2018/19 starts September 1st, with the following three priority deadlines: October 8th, 2017; January 8th, 2018 and March 8th, 2018.
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