Become a pragmatic, result-oriented marketing professional with our intensive Masters in Marketing Management. Join fellow students in solving real business problems in close collaboration with leading companies. Visit cutting-edge marketing companies in Belgium and Ireland, such as LinkedIn, Google and Oracle. Practice your skills during an intensive 3-month market research project, within a company of your choice.
Did you know that our dean is an alumna of the programme? Watch her story!
Our Masters in Marketing Management takes place at our Ghent campus, right in the city centre, which displays the perfect combination of medieval charm and modern creativity.
You'll start with a crash course on all marketing essentials, before moving on to the core subjects. This ensures that everyone, regardless of study background, masters the basic concepts. Throughout the different modules you'll be faced with numerous action-learning challenges and personal development exercises.
In the second part of the programme, you'll have the opportunity to tailor your curriculum through a specialised boot camp and an in-company project.
You are all about people. How they buy. How they make decisions. And with our Masters in Marketing Management you’ll learn the very latest approaches and work on real assignments with major companies.
This programme challenges you to work from one deadline to another on real-life cases in various marketing domains. Your presentation skills will be constantly put to the test before a jury of industry leaders and Vlerick faculty. Expand your marketing toolkit with best practices from leading marketeers. Experience that marketing is not only about creativity, but also the ability to incorporate results from big data in your marketing plan.
You will also visit leading marketing companies such as Google and LinkedIn on your international study trip to Dublin.
At the end of the year, your skills will be put to the test with the 3-month in-company marketing consultancy project in Belgium or abroad.
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Last updated October 23, 2017