Introduction
Next intake: March 2021
1 year (+6 months capstone or internship)
Full-time
Remote study options available
1 Business field trip
Campus: Switzerland
Digital technology is revolutionizing hospitality, creating fantastic opportunities for tech-savvy professionals who have the skills and insights to lead digital transformation strategies.
Our Master’s in Hospitality Strategy and Digital Transformation – the first of its kind in the world – is designed to make you ready to seize these opportunities to shape the hospitality industry of tomorrow.
Academic content
Two semesters of full-time academic study are split into three modules:
Module 1 – Tactics
Mastering digital technologies and innovation in the hospitality sector
New trends and disruptions in hospitality
Effective technologies in operations and service
Database management and artificial intelligence
Performance measurement and business analytics
Finance and value creation
Also includes a ‘Decoding Bootcamp’ focused on mobile applications, websites, and data curation.
Module 2 – Strategies
Developing sustainable strategies and business models
Design thinking and innovation
Advanced digital marketing strategies and tactics
Ethics and CSR in the connected world
New business models and start-up ecosystem in hospitality
Revenue, channel, and demand management
Module 3 – Leadership
Leading your organization into the digital transformation
Applied project management
Customer experience, service excellence, and personalization in the digital age
Sustainable hospitality business strategies, design, and development
Leadership awakening: multicultural leadership, emotional intelligence, talent management, and team building
Implementing and leading the digital transformation
“This Master’s will expose students to cutting edge faculty and experts, confronting them with innovative business models and entrepreneurial thinking.” Scott Dahl, Program Director
Capstone project
The Master’s in Hospitality Strategy and Digital Transformation culminates in a fully assessed capstone project, which can be completed either through a real-world internship experience or via a consultancy case study.
Internship option
You can opt to undertake an internship in a related field of your choice – for example in digital marketing or revenue management for a hospitality company – during which your performance and progress will be evaluated by your host company, with your learning outcomes appraised by Les Roches faculty.
Consultancy case study option
Working in small groups, you will undertake a consulting style project with one of our industry partners. You will receive weekly supervision by faculty; and at the project’s conclusion, you will be assessed on outcomes against objectives, together with your personal contribution.
Field trip
At the end of academic Module 2, you will have the opportunity to put theory into practice in an immersive field trip, providing real-world context for all the topics studied to that point.
You will meet and network with leading figures from across the industry, see hospitality innovators at work, and gain a more complete understanding of what it takes to succeed in the digital world.
Career building and networking
As a student in this Master’s program, you will become uniquely connected with the hospitality industry, gaining direct exposure through:
Applied projects
Industry guest speakers
Visiting professors drawn directly from industry
Business field trip
Capstone project
While you are studying with us, you will have access to expert career counselors to guide and support you as you work towards your preferred career path.
And when you graduate, you can expect to choose from exciting roles within the hospitality industry; or in technology companies, finance firms, digital marketing agencies – in fact, any business that needs to digitally transform or leads transformations for clients.
Alternatively, you could decide to use your newly acquired knowledge to effect digital disruption through your own start-up enterprise.
Admission information
Next intake date: March 2021, September 2021
Minimum age: 21
Education: Bachelor-level degree. Preferably business or hospitality-related
Qualifications: A copy of academic credentials (degree, final official transcript for the full degree program). The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.
Work experience: Relevant work experience is preferable, but not required.
English level: Must be proficient in English for higher education studies. English language exam scores (issued in the last 12 months) are required from candidates who are not native English speakers, or who have not spent the last two years in full-time English education.
Remote study options
March 2021 intake
In response to the current circumstances, we have introduced three ‘a la carte’ study options to help you keep your education on track. They are:
100% face-to-face on campus
Study remotely until you are ready/able to join us on campus – with seamless integration to curriculum
100% remote learning at home
