Organisations are looking to evaluate their performances using web analytics to understand the impact of their marketing campaigns and consumer behaviour.
This programme is designed for students with an interest in digital marketing and data analytics.The course will review contemporary e-business strategies, including the latest cutting-edge developments and industry best practices, to provide you with a comprehensive understanding of an innovative marketing approach.
The Master's in Digital Marketing and Data Analytics will equip you with the knowledge and skills required to work in a range of roles in your chosen sector; it is intended that this programme will give you the key skills required to succeed and understand how to gain a competitive edge in the complex and rapidly evolving digital economy.
The course will be taught by an academic team with a strong background in digital marketing and data analytics. The course will underpin your knowledge with the relevant theories relating to the subject area. The programme aims to enable the student to develop a practical and critical understanding of digital marketing and data analysis in the modern-day business environment. At the end of the programme, the student will have the knowledge and understanding of the key concepts and theories in the subject area to allow them to have an active role in their chosen industry.
Unlock your full potential
Are you an innovator, pioneer or problem-solver of tomorrow? Here at King Stage, we have created a dynamic learning environment to enable students like you to thrive and enhance their skillset.
Throughout the programme, you are taught the principles of business with our cutting-edge curriculum that includes: dynamic teaching, learning by doing methods and real-world projects with selected business partners. Our academic approach has been specifically designed to allow you to develop your interpersonal skills, lead change and make an impact in the business world.
Our world-class lecturers will be here to inspire you from day 1, and share their passion and expertise. Guest speakers will also be invited to transform your understanding of business.
By the end of the programme, you will stand out from the crowd with this specialised Master's degree and you will be ready for the world of tomorrow.
Blended learning style
At King Stage, we have an innovative approach to teaching and learning.
We offer a unique academic journey, using an exciting combination of learning options including interactive face-to-face teaching, flipped classroom, field research and group work.
Flexible learning
We offer a variety of options to optimise how you learn and to suit your specific needs.
On-campus (Full-time) in 12 months
On-campus (Part-time) in 18 months
Hybrid (Full-time) in 12 months
Hybrid (Part-time) in 18 months
Online (Full-time) in 12 months
Online (Part-time) in 18 months
