Enter the new global production model that involves the digital transformation of all sectors of industry and services. The convergence of networks, applications, and varied connections forge the new productive model, where the leading economies will be digital, the cities will be digital and the companies will be digital.

A formative project of masters and postgraduates based on an experience of more than 20 years in continuous training, in the academic world and in the business world. A training project aimed at democratizing teaching, providing students with what they really need and society what they really demand. All this through an academic cloister simply excellent and the academic support of the University of Vic / Central University of Catalonia.

The change that the internet has brought has significantly transformed our lives and this change has been amplified exponentially with the digitalization of the economy generating a new productive model that represents the fourth industrial revolution. All this will affect in a very important way the generation of new jobs.

In this context, the present training project seeks to fit the different communication, marketing, and advertising activities to the new digital economy as a set of skills and abilities that are today and will be enormously demanded in the nearest future. This is, therefore, a project focused very directly on the construction of an important professional future by our students and cover something that society demands in a prominent way.

It delves into the concept of digital economy, its main components as well as the main aspects such as knowledge, digitalization, virtualization, molecularization among others. Analyse the technologies that have led to the current model and include the main platforms where it is developed. Be an expert in the digital business conversion process and in the differences between Process Digitization, Process Digitalization, and Digital Business Transformation. As well as in the success factors to apply in the process.

The Master consists of different specializations that we detail below:

1) Specialization in Social Media

2) Specialization in Web Analytics

3) Specialization in Electronic Commerce

4) Specialization in Media Planning,

5) Specialization in SEM & SEO

6) Specialization in Advertising Creativity

Next you have the Master's program in Digital Economy, Communication & Marketing. Specialization in Web Analytics. For the other programs, go to our website.

Module 1: Digital Economy Compulsory 5
Module 2: Technologies and platforms for e-business and digital transformation Compulsory 5
Module 3: Design and digitalization of business processes Compulsory 5
Module 4: Strategies and tools for digital communication Compulsory 5
Module 5: Social presence and digital reputation Compulsory 5
Module 6: Basic concepts of web analytics Compulsory 5
Module 7: Web traffic measurement and tagging tools Compulsory 5
Module 8: Reporting and creation of dashboards Compulsory 5
Module 9: Reading and interpretation of data with Google Analytics Compulsory 5
Module 10: Strategic analysis of actions on the web Compulsory 5
Module 11: Master’s Thesis Compulsory 10
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Last updated December 19, 2018
This course is Online, Campus based
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1 - 1 year
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