Master's Programme in Marketing, 120 ECTS
The objective of this programme is to provide students with an in-depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management.
The programme emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience.
This is attractive to employers who need candidates with [analytical and managerial] capacity in today's competitive markets. The programme is also a suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.
Level of education: Continuation programme.
Studies Abroad and internship
At Umeå School of Business, Economics and Statistics (USBE), internationalization is given high priority. There are plenty of opportunities to go abroad to study. The environment at the business school is also increasingly international with both students and teachers with an international background.
As a student at one of the Master's programmes at USBE you can apply for one semester studies abroad at one of our 70 partner universities. It is also possible to find a company and do an internship for 2 months some where in the world.
Graduates of the programme will have acquired knowledge suitable for a career in the area of marketing both as generalists and as specialists. They will be able to plan, perform and analyze market investigations. This is attractive to employers who need candidates with management capacity in today's competitive markets.
The programme is also a suitable basis for work in staff functions at a higher level in major international companies. Graduates are also eligible to apply for PhD studies after the first year.
Umeå University is in the top in Europe on factors related to student satisfaction according to the last year results from the International Student Barometer Here you will among other things be part of a buddy group that will introduce you to Swedish activities.
USBE is an internationally accredited business school under AACSB. We are among the 5% of Business Schools in the world with this accreditation focusing on quality management.
In order to be eligible to apply to our Master's programmes here at USBE you need a Bachelor’s degree with a major in Business Administration 180 ECTS (three years of full-time study), which should include:
•90 ECTS (one and a half years of full-time study) in Business Administration.
Subjects can be defined differently in different countries. Examples of courses that we consider to be part of the subject of Business Administration are Accounting, Finance, Controlling, Management, Marketing, Logistics, and Entrepreneurship.
Language skills required
Students are required to have special eligibility in English equal to English B from Swedish gymnasium. This is usually shown with an internationally recognized test of English proficiency.
The Master’s Programme in Marketing, have Special requirements:
90 ECTS (one and a half years of full-time study) in Business Administration (including at least 7.5 ECTS Marketing) and 7.5 ECTS of basic level Statistics/Mathematics (Statistics is recommended).
Selection criteria and Notification of Admission Status
Admission is granted on a competitive basis. The selection criteria are the GMAT (Graduate Management Admissions Test) result.
If you have no GMAT test result you are still eligible to apply for the programme (Master's Programme in Accounting) but will be ranked after applicants with a GMAT result and according to the number of academic credits you have.
The city of Umeå
With 115 000 inhabitants (out of which 30 000 are students) Umeå provides an opportunity to gain high quality education as well as a good time. The city is large enough to have lots of activities but small enough to reach most things of interest by bike. It is also one of the cities in Sweden with the lowest crime rate.
One thing that attracts a lot of students is the sports center IKSU (the largest in northern Europe with 5000 visitors per day!!!!) with activities ranging from gym, various group training and swimming to different ball games including football, basketball, floorball, squash, badminton and indoor beach volleyball.
Beautiful clean nature within a short distance from the city.
About the School
Umeå School of Business, Economics and Statistics (USBE) is a campus school and has over 170 employees including about 90 PhDs and researchers. The activities consist of research and teaching in Busin ... Read More