To remain competitive, companies need to excel in global marketing management.
Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competences of today's marketing managers.
In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum of this EPAS accredited programme is carefully designed to carry strong career-building potential.
During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems.
The curriculum of this Master's programme covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills and company feedback.
About 80% of the programme's Master's theses are based on real-life business problems. The programme also offers students a possibility for double degree studies.
As a graduate of the programme, you will be an expert in international marketing management.
You will develop a market-oriented, global, entrepreneurial, and sustainable mindset, see dynamic business environments as opportunities, and be able to make strategic marketing decisions in such environments.
During your studies, you will acquire:
- professional skills, knowledge and relevant business skills to analyse challenges in the international marketing environment and develop and critically evaluate international marketing-related strategies and their implementation;
- competence in applied business research: you will be able to analyse related research problems systematically, produce academic research according to the principles of good scientific conduct, draw justified conclusions and discuss the implications of research results analytically;
- a responsibility perspective on business decisions: you will have a profound understanding of the business-related responsibility issues and will be able to evaluate the consequences of business decisions critically from a responsibility perspective;
- teamwork skills to collaborate and communicate with others and be an effective team member capable of solving problems.
Degree structure and studies
The Master's Programme in International Marketing Management is a two-year programme.
It leads to the degree of Master of Science in Economics and Business Administration, M.Sc. (Econ. & Bus. Admin.), which is 120 ECTS credits. The programme includes core, advanced specialisation, minor and language studies.
Core studies, 48 ECTS credits, include courses on strategic marketing, the internationalisation of firms, the marketing of high technology innovations, marketing analytics and digital marketing.
Advanced specialisation studies, 12 ECTS credits, focus on planning, organising, implementing and managing international marketing activities, and international entrepreneurship and marketing.
Minor studies, 24–25 ECTS credits, deal with sustainable business, digitalisation and analytics, strategy and innovation, international business and entrepreneurship.
Language studies (excluding English), 6 ECTS credits.
The Master's thesis, 30 ECTS credits, is an advanced research project completed during the fourth semester. The Master's thesis requires approximately six months of full-time work.
Double degree studies
The programme also offers a possibility for double degree studies. Students admitted to the double degree programme receive a degree certificate from two universities after they have fulfilled the degree requirements of both universities.
The programme's double degree partner universities are the following:
- SKEMA Business School, France.
- University of Twente, the Netherlands
- University of Economics Prague, the Czech Republic
Students admitted to complete the Master's degree in the International Marketing Management programme at LUT or in the above-mentioned universities may apply to the double degree programme.
Students from the above-mentioned universities should contact their own university for more information about the application process.
Earning your degree in international marketing gives you many different employment options.
In global competition, you will be prepared to assume leadership positions in marketing and sales in internationally operating companies.
The marketing world is constantly changing and developing. A career in marketing is not monotonous; you do not keep doing the same thing every day, which makes it so interesting.
With our Master's profile, you can become not only a specialist but also an entrepreneur.
You might find work as a marketing/sales manager, key account manager, marketing researcher, digital marketing manager, customer behaviour or business development consultant, or product and brand manager. An academic role is also a career path open to you.
How to Apply
Make one of the most important decisions for your future and study with us – we promise to make your investment worthwhile.
Every year a great number of students from all over the world start their studies at LUT University.
Why not become one of the next ones to join us?
Be curious. Be one of us.
You can apply to this Master's programme through either the rolling or the regular admission process:
- Regular admission: 1 December 2020 – 20 January 2021
- Rolling admission: 1 November 2020 – 31 May 2021