To remain competitive, companies need to excel in global marketing management.
Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competences of today's marketing managers.
In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum contents of this EPAS accredited programme are carefully designed to carry strong career-building potential.
During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems.
The curriculum of this Master's programme covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills and company feedback.
About 80% of the Master's theses are based on real-life business problems. The programme also offers students a possibility for double degree studies.
Intended Learning Outcomes
As a graduate from the programme, you will be an expert in international marketing management with competencies in applied business research. Furthermore, you will learn responsible business and teamwork skills.
You will acquire in-depth knowledge and understanding of international marketing strategy processes in all types of firms, be able to identify current challenges in international marketing and propose solutions to them.
You will be able to interpret the special characteristics of an international knowledge-intensive environment and innovations and their role in marketing decision-making.
You will also learn to apply different marketing tools and strategies in technology and knowledge-intensive markets and to analyse and criticise firms' strategic marketing decisions in these markets.
You will develop your skills in analytics, intercultural issues, and combining business and technology.
By graduation, you will have acquired comprehensive theoretical and practical competencies in strategic international marketing management in turbulent global environments.
You will have an understanding of the characteristics of the international market environment and be familiar with theories and strategies of firm internationalisation and multinational enterprises. In a market-oriented manner, you will also view marketing as a strategic orientation of a firm.
You will develop an innovative mindset, see dynamic business environments as opportunities, and be able to make strategic marketing decisions in such environments.
Having an innovative mindset, you will
- be able to challenge existing ways of thinking, strategies, and operating models (strategic flexibility);
- understand the ethical consequences of strategic decisions for all stakeholders;
- be aware of how technologies and innovations shape organisations, the market, society, and the environment.
Degree structure and studies
The Master's Programme in International Marketing Management is a two-year programme. It leads to the degree of Master of Science in Economics and Business Administration, M.Sc. (Econ. & Bus. Admin.), which is 120 ECTS credits.
The programme includes core studies, specialisation studies, minor studies and language studies.
Core studies (48 ECTS credits) include courses on strategic marketing, the internationalisation of firms, the marketing of high technology products and innovations, and digital marketing.
Specialisation studies (42 ECTS credits) include topics such as planning, organising, implementing and managing international marketing activities, and international entrepreneurship and marketing.
Master's thesis, 30 ECTS credits, is a part of specialisation studies. The thesis is an advanced research project, which requires approximately six months of full-time work. Students complete it during their fourth semester.
Minor studies (24-25 ECTS credits) deal with sustainability, digitalisation and business analytics, supply management, international business and entrepreneurship
Language studies (excluding English), 6 ECTS credits.
Dual degree studies
The MIMM programme also offers a possibility for dual degree studies. Students admitted to the dual-degree programme receive a degree certificate from two universities after they have fulfilled the degree requirements of both universities.
The MIMM dual degree partner universities are:
- SKEMA Business School, France.
- University of Twente, the Netherlands
- University of Economics Prague, the Czech Republic
Students admitted to complete the Master's degree in the MIMM programme at LUT or in the above-mentioned universities may apply to the dual-degree programme.
More information about the dual degree application process for LUT students
Students from above-mentioned universities should contact their own university for more information about the application process.
Earning your degree in international marketing gives you many different employment options.
In the context of global competition, you will be prepared to assume leadership positions in marketing and sales in internationally operating companies.
The marketing world is constantly changing and developing. A career in marketing is not monotonous; you do not keep doing the same thing every day, which makes it so interesting.
You might find placement as a marketing/sales manager, key account manager, marketing researcher, digital marketing manager, customer behaviour or business development consultant, or product and brand manager. An academic role is also a career path open to you.
With our Master's profile, you can become not only a specialist but also an entrepreneur.
MIMM programme graduates have found specialist positions in broad range sectors and firms: marketing, international business, product development, sales, logistics, the international service business, consulting, and market research in companies such as Nokia, Google, or Navteq.
How to Apply
Interested in applying to the Master's programme in International Marketing Management?
Every year a great number of students from all over the world start their studies at LUT University.
Be curious. Be one of us.
You can apply to this Master's programme through either the rolling or the regular admission process:
- Regular admission: 2 December 2019-22 January 2020
- Rolling admission: 1 October 2019-31 May 2020