To remain competitive, companies need to excel in global marketing management.
Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision making is increasing. Data-based strategic decision making and marketing analytics represent the key competencies of today's marketing managers.
In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum contents of this EPAS-accredited programme are carefully designed to carry strong career-building potential.
During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments, and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems.
The curriculum of this Master's programme covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation and company feedback.
About 80% of the Master's theses are based on real-life business problems.
Intended Learning Outcomes
You will acquire in-depth knowledge and understanding of international business strategy processes of all types of firms and be able to outline the current challenges in international marketing and possess skills to propose solutions to them.
You will be able to interpret the special characteristics of an international knowledge-intensive environment and innovations and their role in marketing decision-making.
You will also learn how to apply different marketing tools and strategies in the context of technology and knowledge-intensive markets and how to analyse and criticise firms' strategic marketing decisions in these markets.
After completing this degree programme you will have acquired comprehensive theoretical and practical competencies in strategic international marketing management in turbulent global environments.
You will develop your competencies in analytical skills, intercultural issues and combining business and technology.
- understand and assess the challenges of turbulent business environments
- be able to evaluate and design sustainable strategies in such environments either in marketing, international business and/or technology management fields and in their intersection
- be able to apply relevant business skills
- be able to acquire and develop relevant additional knowledge and skills to support subject-based expertise and international readiness and personal development
- be able to conduct and report on an independent scientific research project
- be able to utilise strong analytical skills and apply tools required for professional practices
- be able to show a market‐oriented, global, entrepreneurial and sustainable mindset
You will have an understanding of the characteristics of the international market environment and will be familiar with the theories and strategies of firm internationalisation and multinational enterprises. In a market-oriented manner, you will also view marketing as a strategic orientation of a firm.
You will develop an innovative mindset and see dynamic business environments as opportunities, and you will be trained to make strategic marketing decisions in such environments.
Having an innovative mindset, you will
- be able to work together with specialists from different functional backgrounds
- have the ability to challenge existing ways of thinking, strategies, and operating models (strategic flexibility)
- understand the ethical consequences of strategic decisions towards all stakeholders
- possess a comprehensive/holistic awareness of how technologies and innovations shape organisations, the market, society, and the environment
Degree structure and studies
The Master's programme in International Marketing Management is a two-year programme. It leads to the degree of Master of Science in Economics and Business Administration, M.Sc. (Econ. & Bus. Adm.), which is 120 ECTS credits.
The programme includes core studies, specialisation studies, minor studies and language studies.
Core studies (48 ECTS credits) include courses on strategic marketing, internationalisation of the firm, marketing of high technology products and innovations, and digital marketing.
Specialisation studies (42 ECTS credits) include topics such as planning, organising, implementing and managing international marketing activities, and international entrepreneurship and marketing.
Minor studies (24-25 ECTS credits) include courses on sustainability, knowledge and innovation management and business analytics.
Language studies (excl. English), 6 ECTS credits.
Master's thesis and seminar, 30 ECTS credits, is a part of specialisation studies. The thesis is an advanced research project, which requires approximately six months of full-time work. It is completed during the fourth semester of the degree programme.
Dual degree studies
The MIMM programme also offers students a possibility for dual degree studies. Students admitted to the dual degree programme receive a degree certificate from two universities after they have fulfilled the degree requirements of both universities.
The MIMM dual degree partner universities are:
- SKEMA Business School, France.
- University of Twente, the Netherlands
- University of Economics Prague, Czech Republic
Students admitted to complete the Master's degree in the MIMM programme at LUT or in above-mentioned universities may apply for the dual degree programme.
Students from above-mentioned universities should contact own university for more information about the application process.
Earning your degree in international marketing gives you many different employment options.
In the context of global competition, you will be prepared to assume leadership positions in marketing and sales in internationally operating companies.
The marketing world is constantly changing and developing. Marketing is not a monotonous career that involves doing the same thing every day, and this is what makes it so interesting.
You might find placement as a marketing/sales manager, key account manager, marketing researcher, digital marketing manager, customer behaviour or business development consultant, or product and brand manager. An academic role is also a career path open to you.
With our Master's profile, you can become not only a specialist but also an entrepreneur.
MIMM programme graduates have found specialist positions in broad range sectors and firms: marketing, international business, product development, sales, logistics, international service business, consulting, and market research in companies like Nokia, Google, or Navteq.
How to Apply
You can apply to this Master's programme through either the rolling or the regular admission process:
- Rolling Admission (1 October 2018−31 May 2019)
- Regular Admission (3 December 2018−23 January 2019)
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