THIS PROGRAM IS IN SPANISH Taught
The Intensive Master of Management in Marketing & Digital Business equip students with the knowledge and skills to start a career in business management 360, from strategy to change management in order to prepare professionals to be the business leaders of tomorrow.
With this master, students work thought and strategic planning through the development of a Business Plan including within it your marketing plan. Transversely will address throughout the course the fundamental concepts of Social Business to acquaint students within the environment both technological and digital, then move to the operational part where students learn how to use and measure existing tools to optimize business and increase its turnover, whether for companies aimed at the end consumer (B2C) and to resellers or distributors (B2B).
The Intensive Master of Management in Marketing & Digital Business created with the aim of providing students with all the tools and knowledge necessary for the management of traditional businesses that need to migrate to the digital environment, launch a new business unit within the digital environment or open a newly created company.
Among the main objectives of the master we include: - Acquiring strategic thinking and planning.
To introduce in both technological and digital environment.
Learn to develop a Business Plan including their global and digital marketing in this.
Managing the Digital Enterprise: finance, marketing, social business, big data and e-commerce.
Use creativity and innovation in the digitization process.
Plan, manage and measure the new digital media.
Create an online store.
- Know the legal aspects of a digital company.
The Intensive Masters are designed based on a methodological structure is divided into: A online content at the beginning and end of the program through e-learning platform IED Madrid.
A face part, which focuses on a period of three months and whose purpose is to develop together with various professional educational program keys, combining projects, concepts and expertise.
Online module: can be accessed between February and April.
Face part: April to July.
Development and presentation of online thesis: July to December.
Hours: Party face: Monday to Friday from 9:30 to 13:30 and 15:00 to 18:00 h.
This school offers programs in:
- Spanish (Spain)