The Intensive Master of Brand Management It aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc.

With this degree, students will get to address the challenges of a brand from all points of view, whatever their future careers within the strategy, creativity and communication.

OBJECTIVES: Intensive Master of Brand Management, founded with the aim of forming successful professionals in the present situation and future developments in these sectors.

Professionals able to:

  • Launch powerful brands or help a brand to redesign its strategy. Companies looking to integrate in its marketing and advertising profiles with greater strategic vision and understanding of new media.

  • Create effective messages and campaigns exitosas.Aprendiendo processes needed to have good ideas, the relationship between strategy and creativity and processes of evaluation and development of ideas.

  • Plan the communication of a brand detect knowing the best channels available to reach direct to consumer. From traditional media to digital media, experience in POS, product design, events, PR, etc.

  • Measure the effectiveness of communication actions, assess the Brand Equity and meet the necessary variables to plot a diagnosis of the situation. Make the right decisions to maintain or improve the health of the brand.

METHODOLOGY: Intensive Master of Brand Management Brand has a teaching methodology that applies both in the specific content of the program and in the common transverse content at 4 schools IED Master (Design, Fashion, Visual Communication and Management).

All programs have the following structure for the development of educational content: - Content online Through online learning, the student will access a knowledge cross and preparatory, own values ​​IED character. These theoretical / practical or instrumental track courses have a guardian or teacher to guide the student through the CAMPUS IED, an excellent and accessible for learning stage.

  • Contents face classroom content has a lot of specific knowledge and a smaller part of multidisciplinary content. Through the latter, students enhance liaison with other disciplines, taking advantage of the exchange of knowledge, ideas, opinions and activities as part of a stimulating and enriching for later professional training projection.

All this content, based on their characteristics, may issue through the following formats: theoretical and practical classes; - Conferences; - Visits; - Travel; - Workshops or Workshops.

ADDRESSED TO: Or university degree in the field of communication, marketing, advertising, media planning and strategy, digital media, PR, art and design seeking to form successfully in strategy and brand management through a fully integrated and updated view. Professionals and entrepreneurs interested in these areas requiring training or supplement your professional experience in some of these areas.

PROFESSIONAL OUTINGS: The Master is designed to train professionals of current and future disciplines in the field of Branding, Media, Communication and Advertising. After finishing the master, they shall have access to positions of responsibility such as: - Product Manager - Marketing Manager - Digital Manager - Strategic Planner - Creative Advertising - Community Manager - Social Media Strategist - Creative Strategist - Brand Designer - Account Director - Chief Advertising - Brand Content Manager - Media Planner

TRAINING CREDITS: 60 The didactic planning for all IED Master courses is based on the criteria established in the European Higher Education Area (EHEA). IED Master adopts a credit system that follows the structure of the European Credit Transfer System (ECTS). IED Master issues exclusively own private securities.

SCHEDULE: Monday through Friday from 9:30 to 13:30 and 15:00 to 18:00 hours


Online module: can be accessed between February and April.

Face part: April to July.

Development and presentation of online thesis: July to December.


Program taught in:
Spanish (Spain)

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This course is Campus based
Start Date
Feb 2020
10 months
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Feb 2020
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