Masters in e-Commerce in Madrid in Spain. Experts and analysts agree: the digital transformation in companies will accelerate in the coming years. The management function in the company must be oriented to the decision making in digital environments. The startup and digital companies require professionals who understand the current ecosystems and markets that are open to innovation, able to lead multidisciplinary teams and make decisions in changing environments. With the Master in Digital Business you will be able to do all this and much more, designing viable strategies for the new 2.0 business models, managing the digital transformation of any company and developing the fundamental competences to provide the most competitive solutions. In MDB the goals you put them: you will accede to a complete vision of the management of digital companies that will allow you to understand and to dominate the present paradigms in the business direction. STRUCTURE OF THE PROGRAM Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI) Advertising Digital I: SEO Operation of search engines. Objectives of our website Planning an SEO campaign. Factors positioning SEO Budget. Analysis of an SEO campaign Digital Advertising II: SEM SEM. Search Engine Marketing. Introduction and basic concepts. Google Adwords. Introduction and basic concepts. key metrics. Planning a Google Adwords campaign. Keywords. Match types. Budget. How Google calculates the Ad Rank? Campaign optimization. Analysis of an SEM campaign Digital Advertising III Planning and procurement of digital... [-]

We are introducing the Master in Digital Marketing & E-commerce. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with the new market trends, and is why we are promoting this University Master degree with the University of Nebrija. With the objective of train professionals that can provide solutions to the digital transformation in which we are immersed both companies, and society in general. This Master degree in college Digital Marketing & E-commerce becomes a concerning specialized training in the digital economy applied to different areas of business organizations. Students will develop the knowledge and the most appropriate techniques for design, implementation, management, analysis and moderation of a 360 Digital Marketing PlanIncluding also Plan to launch an e-commerce. Face, online and blended learning personalized tutoring in implementing the Final Master Project Career guidance through a "career plan" individualized Development of a "360 Marketing Plan" and a "Plan E-commerce" With a total of 37 classes webinar (in online mode) the master program Introductory Module: Principles and fundamentals of the Digital Economy Module 1: Plan Digital Marketing and Social Media I for e-commerce Module 2: Social Networking Module 3: Plan Digital Marketing and Social Media II for e-commerce Module 4: Productivity Tools Module 5: ORM - Online Reputation Marketing and monitoring tools Module 6: Content Management Module 7: Applications of Social Media Module 8:... [-]