Year after year, growing turnover in the sector of online sales. The labor market increasingly needs professionals who are able to create, manage and monitor an E-Commerce effectively.

Why the Professional Master in Digital Marketing & E-Commerce?

Sales in the online sales sector increases every year and the labor market requires professionals capable of creating, managing and monitoring an E-Commerce effectively.

The Professional Master in Digital Marketing & E-Commerce brings together all necessary tools and methodologies to boost a business in online sales or start a business from scratch. It is the most complete training if you want to know the dynamics of Digital Marketing in depth and specialize in the E-Commerce sector.... [-]

Masters in Online Marketing and E-Commerce

Despite the global economic crisis environment, the digital market evolves year after year, becoming one of the main engines of growth. The speed at which new technologies are adapted has no historical comparison. While radio took thirty and eight years getting an audience of fifty million people and thirteen TV, Internet did it in just four years. And the new media have catalyzed the emergence of innovative business models and organizations that, in few years, have emerged as leaders in their respective sectors. This is a new digital revolution.

But, why the Internet is such a radical change in the way we communicate and do business? List made arguments about the importance of the digital economy in today's society we could make a long list, but there are some factors that distinguish substantially:... [-]

Who should attend:

It addresses all those who want to create an Internet business and want to reach potential buyers, wherever they are, and know how to do it from different devices in the world. Also for those who need to define and plan the strategy that will lead to success in any trading company.

Objectives: Know, understand and apply the fundamentals of any company on the Internet dedicated to trade, but from the perspective of the new market, digital. Acquire full knowledge from attracting customers, their loyalty, the strategy of e-commerce to the analysis of the results. Ability to measure and achieve results on the actions that are launched. Become an expert in achieving the best ROI. Being able to build your own project and get funding for it. In addition, a number of global targets to all programs consisting of: efficiently lead teams, learn to make strategic decisions, develop a global and inclusive vision, master change management and capture management skills. agenda: ... [-]

Module 1. International Management Virtual Classroom Management International Relations and Business Internationalization: Key Principles International Business Strategic Vision The Spanish company in the European Business Opportunity Identification: Tools Project Methodology International Marketing International Logistics International Taxation International Recruitment International Financing Institutional Support for internationalization ICT for internationalization Group Project Module 2. International Project Diagnosis Capacity Business Internationalization Internationalisation Capability Diagnostic Product / Service Selecting Markets Positioning Strategy Marketing Plan Logistics Plan Strategy Implementation / distribution Procurement Analysis Fiscal Analysis Plan Negotiations Organization Human and material resources Economic Analysis, Feasibility Financial Analysis Financing Integration Internationalization Strategic Plan, Planning Module 3. International Logistics Management Fundamentals of International Logistics EDI Information Systems International Delivery Terms INCOTERMS Physical protection of the goods Legal and economic protection of the goods Technical and operational aspects of international transport Commercial management of transport Legal and transport documentary Function in the EU Customs Customs Practice Logistics Plan Module 4. International Financing Commercial operators and financial Methods of collection and payment no documentary Methods of collection and payment Documentary Insurance Export Credit Track Changes Currency Markets Export Financing Import Financing Project Finance Aid agencies and international financing Risk Management: Business Risk, Country Risk and Exchange Risk Module 5. Management Skills Networking Leadership Time Management Motivation International Negotiation Protocol Expatriate Management Writing techniques Oratory Presentation Skills Module 6. Regional Area: Asia History and International Relations in Asia Political Systems Asian economies The business culture in Asia APEC ASEAN Business Opportunities China: business management systems India: business management systems Japan: business... [-]