Master in Digital Business

In Spain, 88.3% of the population is connected to the Internet and six million people are permanent digital communicators.

The Seventh Annual Study of Mobile Marketing IAB, places us as the first country in the European Union in penetration of smartphone, as it is the main device to access the Internet, 85%, leaving computers secondly, with 67%, and tablets in third with 45%.

The digital world has, every day, more weight in the results of companies, which have to modify internal processes to adapt to the new socially connected consumer, rapid technological change and new legal regulations.

In this context, the MDB + The Valley Digital Business School, directed by Juan Luis Moreno, Chief Strategy & Operations Officer at The Valley Digital Business School launches its next edition with the aim of preparing professionals companies to understand and address most relevant aspects of digital transformation and innovation applied to the field of business. ... [-]

Year after year, growing turnover in the sector of online sales. The labor market increasingly needs professionals who are able to create, manage and monitor an E-Commerce effectively.

Why the Professional Master in Digital Marketing & E-Commerce?

Sales in the online sales sector increases every year and the labor market requires professionals capable of creating, managing and monitoring an E-Commerce effectively.

The Professional Master in Digital Marketing & E-Commerce brings together all necessary tools and methodologies to boost a business in online sales or start a business from scratch. It is the most complete training if you want to know the dynamics of Digital Marketing in depth and specialize in the E-Commerce sector.... [-]

Why Online Master in Digital Marketing and E-commerce

Become a Master student in digital marketing and e-commerce at a Business School where “Digital” is at its Core. GBSB Global Business School is the only higher education institution in Spain accredited by Microsoft as official Microsoft School and a leader in digital education. Earn a dual degree at the University of Alcala

Program Description

Digital marketing has turned into an essential part of marketing management of practically any company in every industry. Online Master in Digital Marketing aims to educate students and ensure that they are prepared for the challenges of modern digitally transformed international economy that require multitasking skills, ability to learn and adapt fast, flexibility, and connectivity. Online Master in Digital Marketing provides students the skills required in the industry of digital marketing and teaches them to manage an integrated system of various communication channels, platforms, tools, and digital marketing models across different international markets. Online Master in Digital Marketing helps students to discover the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge. The main areas covered during the program are website management, UX, email marketing, digital marketing strategy and marketing planning, search engine optimization (SEO), content marketing, lead generation, inbound marketing, search engine marketing (SEM), online reputation management, webinars, affiliate marketing, social media, and ecommerce. Graduates of Online Master in Digital Marketing will be able to work with various electronic devices in different international markets. They will acquire analytical skills and high... [-]

Why choose this Master

You will become a quoted Digital Marketing professional , learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing.

Because it will allow you to specialize in an area of ​​extraordinary current and future potential , which will facilitate a broad professional projection.Because you will know how to respond to the new challenges that companies face in an environment in constant evolution.Because you will delve into the latest online marketing tools and trends and their business implications.Because we will teach you to manage the online presence of any entity.Because you will have a faculty from successful companies, with extensive experience and great professional prestige .Because it will provide you with the theoretical and practical knowledge necessary to generate proposals and innovative and competitive solutions to the new challenges that the digital age demands from companies.Because, as the protagonist of your training, you can choose to specialize in e-Commerce or Sales , giving a seal of value to your degree.Because you will obtain a double degree from the European Graduate Institute (IEP) and the Rey Juan Carlos University (URJC).Because you will be trained by an expert-trainer selected by Google to obtain the Google AdWords Certification (Shopping Advertising) .Program - 1,500 hours; 60 ECTS... [-]

Masters in Online Marketing and E-Commerce

Despite the global economic crisis environment, the digital market evolves year after year, becoming one of the main engines of growth. The speed at which new technologies are adapted has no historical comparison. While radio took thirty and eight years getting an audience of fifty million people and thirteen TV, Internet did it in just four years. And the new media have catalyzed the emergence of innovative business models and organizations that, in few years, have emerged as leaders in their respective sectors. This is a new digital revolution.

But, why the Internet is such a radical change in the way we communicate and do business? List made arguments about the importance of the digital economy in today's society we could make a long list, but there are some factors that distinguish substantially:... [-]

Why choose this Master

You will become a quoted Digital Marketing professional , learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing.

Because it will allow you to specialize in an area of ​​extraordinary current and future potential , which will facilitate a broad professional projection.Because you will know how to respond to the new challenges that companies face in an environment in constant evolution.Because you will delve into the latest online marketing tools and trends and their business implications.Because we will teach you to manage the online presence of any entity.Because you will have a faculty from successful companies, with extensive experience and great professional prestige .Because it will provide you with the theoretical and practical knowledge necessary to generate proposals and innovative and competitive solutions to the new challenges that the digital age demands from companies.Because, as the protagonist of your training, you can choose to specialize in e-Commerce or Sales , giving a seal of value to your degree.Because you will obtain a double degree from the Instituto Europeo de Posgrado ( IEP ) and the Rey Juan Carlos University (URJC).Because you will be trained by an expert-trainer selected by Google to obtain the Google AdWords Certification (Shopping Advertising) .Program - 1,500 hours; 60 ECTS... [-]

Who should attend:

It addresses all those who want to create an Internet business and want to reach potential buyers, wherever they are, and know how to do it from different devices in the world. Also for those who need to define and plan the strategy that will lead to success in any trading company.

Objectives: Know, understand and apply the fundamentals of any company on the Internet dedicated to trade, but from the perspective of the new market, digital. Acquire full knowledge from attracting customers, their loyalty, the strategy of e-commerce to the analysis of the results. Ability to measure and achieve results on the actions that are launched. Become an expert in achieving the best ROI. Being able to build your own project and get funding for it. In addition, a number of global targets to all programs consisting of: efficiently lead teams, learn to make strategic decisions, develop a global and inclusive vision, master change management and capture management skills. agenda: ... [-]

Module 1. International Management Virtual Classroom Management International Relations and Business Internationalization: Key Principles International Business Strategic Vision The Spanish company in the European Business Opportunity Identification: Tools Project Methodology International Marketing International Logistics International Taxation International Recruitment International Financing Institutional Support for internationalization ICT for internationalization Group Project Module 2. International Project Diagnosis Capacity Business Internationalization Internationalisation Capability Diagnostic Product / Service Selecting Markets Positioning Strategy Marketing Plan Logistics Plan Strategy Implementation / distribution Procurement Analysis Fiscal Analysis Plan Negotiations Organization Human and material resources Economic Analysis, Feasibility Financial Analysis Financing Integration Internationalization Strategic Plan, Planning Module 3. International Logistics Management Fundamentals of International Logistics EDI Information Systems International Delivery Terms INCOTERMS Physical protection of the goods Legal and economic protection of the goods Technical and operational aspects of international transport Commercial management of transport Legal and transport documentary Function in the EU Customs Customs Practice Logistics Plan Module 4. International Financing Commercial operators and financial Methods of collection and payment no documentary Methods of collection and payment Documentary Insurance Export Credit Track Changes Currency Markets Export Financing Import Financing Project Finance Aid agencies and international financing Risk Management: Business Risk, Country Risk and Exchange Risk Module 5. Management Skills Networking Leadership Time Management Motivation International Negotiation Protocol Expatriate Management Writing techniques Oratory Presentation Skills Module 6. Regional Area: Asia History and International Relations in Asia Political Systems Asian economies The business culture in Asia APEC ASEAN Business Opportunities China: business management systems India: business management systems Japan: business... [-]

The Master in Digital Marketing and Tourism eCommerce is a program that aims to train professionals to be able to face competitive environments and the growing globalization of the markets that are contributing with the New Technologies. This new technological environment is characterized by the growing competitiveness, the reduction of life cycles of products and the opening of new opportunities.

It is a program that will help future executives to lead changes in the tourism business.

goals

Provide the student with the specific and innovative knowledge of Online Marketing and eCommerce in the tourism field so that he can train him professionally. Internet has become the first channel of communication and distribution of sales of tourism products and services.... [-]

The Masters in e-Commerce trains professionals to be able to do the analysis of market information and company a strategic asset, key to the implementation and direction of the channel digital sales and consequently for maintaining competitiveness and differentiation of the company .

The Masters in e-Commerce (MECOM) is an innovative program and updated to suit market demands, combining in-depth techniques Digital Marketing and e-Commerce, with the techniques of Management needed to run a business unit strategic.

This coniderado the 4th best Masters in Spain in e-business sector, according to the Eduniversal Ranking.

It consists of two graduate degrees: the Postgraduate Diploma in Digital Marketing (PMD) and Postgraduate Diploma in e-Commerce (PECOM). Both can be taken separately.... [-]

Learn what it takes to build a successful start-up and become a skilled and knowledgeable leader with a Master in Digital Entrepreneurship

ESEI’s Master in Digital Entrepreneurship is a project-based, practical course for students who want to become leaders in digital communication and start-ups. You will learn about the challenges and advantages of established and emerging digital technologies and become an innovator, ready to apply your knowledge and skills to both start-ups and well-established companies.

Fostering creativity, innovation and entrepreneurship, this master’s programme will focus on leadership, communication, strategic marketing, and finance, developing a deep understanding of business management, with a specialisation in the digital and entrepreneurial worlds.... [-]

Study your online Master in Digital Marketing and e-Commerce with UNIR

The online Master in Digital Marketing and e-commerce will train you as an expert in the latest trends in online marketing applied to the business world and the digitalization of companies: you will learn SEO, SEM, performance, social media, e-mailing, big data strategies , mobile and inbound marketing .

From an innovative program , based on practical, interactive content and real cases, you get the comprehensive training that companies currently demand.

With the official Master in Digital Marketing of UNIR you learn how to make decisions, detect opportunities and define marketing strategies and online advertising aimed at achieving the objectives of the company.... [-]