The Master in Digital Marketing and Tourism eCommerce is a program that aims to train professionals to be able to face competitive environments and the growing globalization of the markets that are contributing with the New Technologies. This new technological environment is characterized by the growing competitiveness, the reduction of life cycles of products and the opening of new opportunities.

It is a program that will help future executives to lead changes in the tourism business.

goals

Provide the student with the specific and innovative knowledge of Online Marketing and eCommerce in the tourism field so that he can train him professionally. Internet has become the first channel of communication and distribution of sales of tourism products and services.... [-]

Study your online Master in Digital Marketing and e-Commerce with UNIR

The online Master in Digital Marketing and e-commerce will train you as an expert in the latest trends in online marketing applied to the business world and the digitalization of companies: you will learn SEO, SEM, performance, social media, e-mailing, big data strategies , mobile and inbound marketing .

From an innovative program , based on practical, interactive content and real cases, you get the comprehensive training that companies currently demand.

With the official Master in Digital Marketing of UNIR you learn how to make decisions, detect opportunities and define marketing strategies and online advertising aimed at achieving the objectives of the company.... [-]

MASTER CONTENT AND PROGRAM IN E-COMMERCE

The E-Commerce course Master course is, among our e-commerce and e-commerce courses in Milan, the one designed to concretely support those who want to start or run an E-commerce project. A team of 15 specialists chosen and coordinated by us will teach you in the 15 training modules in which the course is articulated, all you need to be able to work professionally at the highest levels in the e-commerce world. Below are the 3 main areas in which the Master Course E-COMMERCE is divided:

1. TECHNOLOGIES FOR E-COMMERCE

It starts with an understanding of the different technological options available and the choice of software to be used as a technological platform. Particular attention will be dedicated to the evaluation of the various Open Source solutions such as Magento, Prestashop and others, with insights on how to install them and how to use all the main functionalities, those of Magento (the most widespread platform in the world currently) in particular. In this phase we will also talk about the layout, usability and optimization of the User Experience. At this stage the participants will already be able to put their own e-commerce site online using Magento, the software we consider the best solution to open an online store quickly and at low cost, without giving up the opportunity to use the need to l very wide range of Magento features.... [-]

Who should attend:

It addresses all those who want to create an Internet business and want to reach potential buyers, wherever they are, and know how to do it from different devices in the world. Also for those who need to define and plan the strategy that will lead to success in any trading company.

Objectives: Know, understand and apply the fundamentals of any company on the Internet dedicated to trade, but from the perspective of the new market, digital. Acquire full knowledge from attracting customers, their loyalty, the strategy of e-commerce to the analysis of the results. Ability to measure and achieve results on the actions that are launched. Become an expert in achieving the best ROI. Being able to build your own project and get funding for it. In addition, a number of global targets to all programs consisting of: efficiently lead teams, learn to make strategic decisions, develop a global and inclusive vision, master change management and capture management skills. agenda: ... [-]

Why choose this Master

You will become a quoted Digital Marketing professional , learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing.

Because it will allow you to specialize in an area of ​​extraordinary current and future potential , which will facilitate a broad professional projection.Because you will know how to respond to the new challenges that companies face in an environment in constant evolution.Because you will delve into the latest online marketing tools and trends and their business implications.Because we will teach you to manage the online presence of any entity.Because you will have a faculty from successful companies, with extensive experience and great professional prestige .Because it will provide you with the theoretical and practical knowledge necessary to generate proposals and innovative and competitive solutions to the new challenges that the digital age demands from companies.Because, as the protagonist of your training, you can choose to specialize in e-Commerce or Sales , giving a seal of value to your degree.Because you will obtain a double degree from the Instituto Europeo de Posgrado ( IEP ) and the Rey Juan Carlos University (URJC).Because you will be trained by an expert-trainer selected by Google to obtain the Google AdWords Certification (Shopping Advertising) .Program - 1,500 hours; 60 ECTS... [-]

Masters in Online Marketing and E-Commerce

Despite the global economic crisis environment, the digital market evolves year after year, becoming one of the main engines of growth. The speed at which new technologies are adapted has no historical comparison. While radio took thirty and eight years getting an audience of fifty million people and thirteen TV, Internet did it in just four years. And the new media have catalyzed the emergence of innovative business models and organizations that, in few years, have emerged as leaders in their respective sectors. This is a new digital revolution.

But, why the Internet is such a radical change in the way we communicate and do business? List made arguments about the importance of the digital economy in today's society we could make a long list, but there are some factors that distinguish substantially:... [-]

Why choose this Master

You will become a quoted Digital Marketing professional , learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing.

Because it will allow you to specialize in an area of ​​extraordinary current and future potential , which will facilitate a broad professional projection.Because you will know how to respond to the new challenges that companies face in an environment in constant evolution.Because you will delve into the latest online marketing tools and trends and their business implications.Because we will teach you to manage the online presence of any entity.Because you will have a faculty from successful companies, with extensive experience and great professional prestige .Because it will provide you with the theoretical and practical knowledge necessary to generate proposals and innovative and competitive solutions to the new challenges that the digital age demands from companies.Because, as the protagonist of your training, you can choose to specialize in e-Commerce or Sales , giving a seal of value to your degree.Because you will obtain a double degree from the European Graduate Institute (IEP) and the Rey Juan Carlos University (URJC).Because you will be trained by an expert-trainer selected by Google to obtain the Google AdWords Certification (Shopping Advertising) .Program - 1,500 hours; 60 ECTS... [-]

Year after year, growing turnover in the sector of online sales. The labor market increasingly needs professionals who are able to create, manage and monitor an E-Commerce effectively.

Why the Professional Master in Digital Marketing & E-Commerce?

Sales in the online sales sector increases every year and the labor market requires professionals capable of creating, managing and monitoring an E-Commerce effectively.

The Professional Master in Digital Marketing & E-Commerce brings together all necessary tools and methodologies to boost a business in online sales or start a business from scratch. It is the most complete training if you want to know the dynamics of Digital Marketing in depth and specialize in the E-Commerce sector.... [-]

Why Online Master in Digital Marketing and E-commerce

Become a Master student in digital marketing and e-commerce at a Business School where “Digital” is at its Core. GBSB Global Business School is the only higher education institution in Spain accredited by Microsoft as official Microsoft School and a leader in digital education. Earn a dual degree at the University of Alcala

Program Description

Digital marketing has turned into an essential part of marketing management of practically any company in every industry. Online Master in Digital Marketing aims to educate students and ensure that they are prepared for the challenges of modern digitally transformed international economy that require multitasking skills, ability to learn and adapt fast, flexibility, and connectivity. Online Master in Digital Marketing provides students the skills required in the industry of digital marketing and teaches them to manage an integrated system of various communication channels, platforms, tools, and digital marketing models across different international markets. Online Master in Digital Marketing helps students to discover the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge. The main areas covered during the program are website management, UX, email marketing, digital marketing strategy and marketing planning, search engine optimization (SEO), content marketing, lead generation, inbound marketing, search engine marketing (SEM), online reputation management, webinars, affiliate marketing, social media, and ecommerce. Graduates of Online Master in Digital Marketing will be able to work with various electronic devices in different international markets. They will acquire analytical skills and high... [-]

This course enables graduates to strengthen and consolidate their academic and professional skills in further studies in Master level, work in companies where the e-commerce technology system (ETS) implemented or will be established or who are engaged in the development of the ETS. Visiting professors from partner universities will be involved as teachers and advisors in the program. Students have an opportunity to participate in Erasmus mobility for studies and traineeship.

Qualification awarded: Academic Master in Information Technology.

Admission requirements for studies (3 semesters)

Professional or academic bachelor’s degree or 2nd level professional higher education (length of studies at least 4 years (240 ECTS) including professional practice at least 30 ECTS or Length of service at least 1 year (Recognized according to Republic of Latvia Cabinet regulations No.36 of 10.01.2012.) in electronic commerce/ computer sciences/ information technologies/ economics/ management science/ related 2nd level professional higher education including at least 90 ECTS of standards of electronic commerce.... [-]