Master Program in Wine Business in Europe

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Wine Business

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.


Europe is, by convention, one of the world's seven continents. Comprising the western most point of Eurasia, Europe is usually divided from Asia by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting the Black and Aegean Seas.

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Master in Brand design and management: food, wine and tourism

IED – Istituto Europeo di Design Florence
Campus Full time 11 months March 2017 Italy Florence

Barcelona and Florence are two of the main touristic destinations in Europe, both of them attract tourist thanks to a unique blend between art, culture and a great quality of life and hospitality. Nowadays launching and empower a brand in these fields needs transversal skills and a 360° vision. Territoriality is not a limitation anymore but a key value for being globally recognisable. Both Tuscany and Catalunya are regions that build their branding strategies on that value and they are succeeding in it. [+]

Masters in Wine Business in Europe 2017. THIS PROGRAM IS TAUGHT IN ENGLISH One-year Dual Masters Course in Barcelona and Florence. The overall aim of this course is to meet the growing demand for qualified professionals able to offer a new managerial approach to the tourism/food and beverage sector in the touristic/hospitality and catering industry. The course’s structure, which includes a detailed curricula based on Brand design and management, prepares future innovative professionals in the fields of tourism, hospitality, food and wine services. The Master’s main goal is to encourage the development of professional proficiency by implementing an active approach based on “Learning by doing” that blends expertise and listening skills through both practical and theoretical methods related to “Design Thinking”. The aim is to train strategy and communication experts in identity-building and values related to brands in the food, wine and tourism industry. The Master will be held in Barcelona and Florence, two cities bound by a long-standing history of tourism, wine and restaurant industry. Firenze The Florence section of the Master Program in BRAND DESIGN AND MANAGEMENT: Food Wine and Tourism aims at the creation of a professional figure that is specialized in Brand Design Management in the Food, Beverage and Tourism fields. The courses focus on the specific abilities of managing the different steps of creating a Brand from the analysis of contents. The participants gain expertise in the fields of Brand and management for a wide range of different contests. The Tourism industry is based upon a relation between Brand, hosts and guests which involves numerous variables. It is perhaps the fastest growing industry internationally and it plays an important role in local, regional and global economies. Hotels, restaurants, resorts, and conference venues, whether family or corporate run, are staffed with a wide selection of professionals Brand-oriented. The courses has the specific objectives to develop mental and professional skills for the participants who want to become experts of Strategic Planning, Branding and Communication in the fields of Tourism Food and Beverages. Barcelona If in Florence we put the bases to create a Brand Design Manager and Strategic Planner in the Food, Beverage and Tourism fields, once arrived to Barcelona students have the chance to face new challenges connected to Service Design and Project Manageent to reinforce their profile with innovation tools. The industries related to tourism, food and wine are deeply connected to customers and their needs. A strategic planner in this field needs analysis’ capacity and critical thinking applied to user research to detect new business opportunities. The courses are complemented with seminars, conferences and workshops given by international and highly recognized specialists. Visits to local realities are included in the study plan to show to the students the best practices of institutions, companies and brands related to Tourism, food and wine. The full program is divided into 6 macro-areas Invited lecturers: Masa Kogure Founder Table4Two International Francesco Sanapo Coffee expert [-]

Master in Business Management / Food & Wine

Bologna Business School
Campus Full time 12 months December 2017 Italy Bologna

The Food & Wine specialization of the Master in Business Management was brought to life in order to train young managers in the enogastronomy sector. The program will help students to develop their managerial skills, with a focus on the expanding food & beverage sector. [+]

Master in Business Management / Food & Wine The Food & Wine specialization of the Master in Business Management was brought to life in order to train young managers in the enogastronomy sector. The program will help students to develop their managerial skills, with a focus on the expanding food & beverage sector. Our dynamic 12-month program is complete with networking and interaction with entrepreneurs, managers and influencers in the sectors with a high symbolic value, international master lectures, project work in collaboration with the talents of the sector, as well as a personalized placement service, which allows for privileged access to the business-world. (85% of our graduates achieve placement within 6 months). Bologna, at the heart of the most important Italian food valley, hosts leaders in both food, wine and culture and is today the center of a system of businesses and institutions whom have made Food & Wine their own niche of exclusiveness and luxury. The Food & Wine sector nonetheless suffers from fragmentation and a lack of specialized professional profiles who know how to best increase its value. This Master will let you acquire technical tools relevant to the management of agri-food businesses, such as increasing the value of the organoleptic quality of the products and the managing of new distribution models, including skills in marketing and communication, such as how to construct a strong brand identity and its internationalization. At the same time, the Master prepares you to the opportunity to work as a manager in a variety of industry related companies including high-end catering businesses, communications companies, in institutions, but will also prepare you to start your own business with people you get in contact with during the Master. The Food & Wine track of the Master in Business Management is organized into 3 terms and comprises of classroom activities, applicable testimonials, group projects, workshops and business projects in the Food & Wine sector with a duration of 1 month each. The Master concludes with an internship. THE MASTER IS AN INVESTMENT. THE HONOR LOAN IS THE WAY TO FUND IT. “PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee. KEY FACTS FORMAT: Full-time LANGUAGE: Italian DURATION: 12 months CFU/ECTS: 60 AVERAGE AGE: 26 PARTICIPANTS: 20-50 CALENDAR APPLICATION DEADLINE: November 11, 2016 SELECTION: November 16, 2016 ENROLLMENT DEADLINE: December 12, 2016 START DATE: December 2016 STRUCTURE The Master in Business Management – Food & Wine is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship. The structure of the Master is divided into three terms: First term: December 2016 – April 2017 Second term: May 2017 – July 2017 Internship: September 2017 – December 2017 Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships. The course is enriched by 3 extensive company projects with a sectoral approach (each lasting one month) that are spaced and integrated with classroom activities and case studies. The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Food & Wine. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term. Given the importance of English language in business, the School offers the opportunity to participate in English conversation sessions within the classroom. The Master program is constantly updated and adjusted to market needs through continuous interaction between faculty and a specific Management Committee: Massimo Bottura, Chef, Osteria Francescana 
• Marco Caprai, Wine Producer, Arnaldo Caprai
 • Gennaro Esposito, Chef, Restaurant Torre del Saracino 
• Nicola Farinetti, Ceo, Eataly Roma 
• Davide Paolini, Gastronauta, Il Sole 24 Ore 
• Michele Pontecorvo, P.R. Director, Ferrarelle
 • Sergio Soavi, Typical Products Responsible, Coop Italia 
• Massimo Spigaroli, President, Consorzio Culatello Zibello COURSES ADMINISTRATION AND AUDIT BUSINESS COMMUNICATION CORPORATE FINANCE DIGITAL MARKETING ECONOMICS AND MANAGEMENT OF AGRI-BUSINESS FOOD AND WINE MANAGEMENT MARKETING MARKETING AND COMMUNICATIONS FOR THE FOOD & WINE SECTOR MARKETING RESEARCH SUPPLY CHAIN MANAGEMENT LEARNING METHOD The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work. The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories. The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects. This project vision consists of: A business plan (January to December 2017) developed during the entire Master 3 major projects of 1 month each (May, June and July 2017) related to the chosen field Other shorter projects within single lessons The final project for the internship. CAREER DEVELOPMENT Building synergies with businesses is a priority and a distinguishing characteristic of all programs of the Alma Bologna Business School, including the Master in Business Management – Food & Wine. The School is fully dedicated to preparing students for the job market and it accomplishes this through systematic career development, with an ongoing commitment to combine the best professional projects by students with the demands of businesses. The internship is an excellent springboard to the professional world, evidenced by the fact that six months after completing the full-time master at Alma Bologna Business School, an average of 85% of alumni are working in a company. FEES The tuition fee for the Master is 11,200 euros (VAT free) to be paid in three installments: First installment: 1.500,00 euros Second installment: 6.000,00 euros Third installment: 3.700,00 euros The fee includes participation in theMaster, all the study material available through the online platform, and access to the Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PC in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus. Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. HONOR LOAN Thanks to the agreement between Bologna Business School and Intesa Sanpaolo, participants are eligible to apply for “PerTe Prestito Con Lode”, a long-term and low-interest honor loan. Main characteristics: Loan amount equal to the enrollment fee Reduced interest rate No collateral required Repayable in 10 years No early closing fees SCHOLARSHIPS Bologna Business School provides merit-based partial scholarships to the leading candidates in the selection process. Furthermore, at the end of the master, the School assigns a prize to the best student. The cost of the Master can be covered in full or partially by third parties: public bodies, foundations, or companies. INPS Thanks to the contribution of INPS (Istituto Nazionale della Previdenza Sociale), scholarships of 10.000 euros will be available to INPS employees or retired members, to their children or orphans. [-]

MSc in Luxury Brand Management ,Food & Wine M2

INSEEC Chambéry campus
Campus Full time 2 semesters October 2017 France Chambéry

MBA /MSc in Luxury Brand Management ,Food & Wine M2 is a three period course with 350 hours of face-to-face training which is worth 60 ECTS or 26 US credits. All classes are taught in English [+]

Masters in Wine Business in Europe 2017. The MBA /MSc. in Luxury Brand Management ,Food & Wine is a three period course with 350 hours of face-to-face training which is worth 60 ECTS or 26 US credits. All classes are taught in English. The program offers a multidisciplinary approach: solid business, strategic, marketing and communication knowledge combined with the exposure to the practical side, thanks to the contribution of active professionals and to field-visits. It provides the necessary knowledge and expertise to enter the luxury service industry through a mix of academic pillars and practical courses on different industry segments. CAREER OPPORTUNITIES This course can be directly applied to work in Luxury Hospitality in a variety of services such as Operations,Brand Management, E-Merchandising, culinary Tourism, Management gastronomy & Wine, Food and Beverage, Event Management, Sales or Guest Service. Admission Requirements MSc: Interested candidate with BSc. Hns. Degree (4 years of University studies duly completed or 5 years for Chinese students) with the level of English language competence needed to study in English. MBA: interested candidate with BSc. Degree (3 years of University studies duly completed or 4 years for Chinese students) and at least 2 years of work experience in a middle management position with the level of English language competence needed to study in English. IELTS: 6.5 -7.0 (With band score no less than 6.0) TOEIC: 750 - TOEFL: 550 - TOEFL IBT: 80 French Proficiency: no pre-requisite. French-as-a-Foreign-Language Instruction included in the program. Submit the application and required documents by Shortlist candidates will be contacted 1 week after sending applications. You can also visit the program link in our website: for requirements, deadlines and a checklist of materials. DOCUMENTS REQUIRED WITH THE APPLICATION FORM: 2 passport-size photos 1 photocopy of passport or ID 1 copy of diplomas or certificates proving a minimum of 3 years of Higher Education completed (3 years for students in China) Transcripts of records 1 letter of recommendation from one of your professors Proof of English Proficiency PROGRAM COST 8 700 € - Payment in Euros, by wire or check. [-]

Master Oenotourisme & E-Tourisme

Formasup Campus
Campus Part time 2 years September 2017 France Bordeaux

Le Dirigeant Manager Opérationnel d’Entreprise assure le développement général d’une entreprise et de ses activités, produits et prestations de services. Il définit les orientations stratégiques. [+]

OBJECTIF PROFESSIONNEL Il permet d’acquérir l’ensemble des fondamentaux du manager opérationnel pour développer et améliorer les performances de l’entreprise. Deux années pour professionnaliser le métier de dirigeant, apprendre à développer des stratégies, maitriser l’avenir de l’entreprise en création ou préparer efficacement la transmission. Le Dirigeant Manager Opérationnel d’Entreprise assure le développement général d’une entreprise et de ses activités, produits et prestations de services. Il définit les orientations stratégiques. * Titre "Dirigeant Manager opérationnel d'entreprise" enregistré au RNCP, certifié par l’état niveau I en collaboration avec C3 Institute (fiche - code 310p au JO du 19/11/2014). CONTENU TRONC COMMUN Développement général de l’entreprise Positionnement stratégique Pilotage économique et financier Déloppement de la politique commerciale et communication Encadrement et management MAJEURE OENOTOURISME & E-TOURISME Œnotourisme et stratégies interculturelles Connaissance des territoires Tourisme de découverte économique, Incentive : tourisme d’affaires Veille et prospective : secteurs innovants en œnotourisme Œnotourisme et éco-développement E-BUSINESS & E -TOURISME Management du tourisme par les TIC E-réputation et réseaux sociaux Technique de référencement E-TOURISME (MOBILE, RFID, DIGITAL MEDIA..) E-marketing du tourisme MÉTIERS VISÉS Direction agent de voyages Chef de produit Responsable destination Forfaitiste chez un Tour Operateur Responsable commercial chez un Tour Opérateur Direction de structures d’hébergements Direction d’office du tourisme Chargé de projet en évènementiel Responsable animateur centre de vacances Chargé de développement touristique local dans une collectivité Accompagnateur touristique DÉROULEMENT La formation se déroule sur 24 mois. Statut étudiant sur rythme alterné De 6 à 12 mois de stage / gratification Statut alternance 1 semaine de formation / 3 semaines en entreprise rémunération de 80% à 100% du SMIC TARIF Statut étudiant : Frais d'inscription : 850 € + Frais de scolarité : 4990 €* Possibilité de règlement au comptant, 2 ou 7 fois. Statut alternance : 25% du temps à l'école et 75% du temps restant en entreprise [-]

Master's In International Trade In Wine And Spirits

The School of Wine & Spirits Business - Burgundy School of Business
Campus Full time September 2017 France Dijon

We are looking for candidates or candidates with a passion for wine and ready to fully invest in its promotion and marketing in France and abroad. If you recognize yourself in its ambitions, join us. [+]

Masters in Wine Business in Europe 2017. Choosing the Specialized Master in International Trade in Wine and Spirits Group ESC Dijon, This is part of a network of over 500 professionals in 25 years built around the same passion, It's become immersed in the professional world by meeting the best experts in the framework of courses and seminars but also going to meet the best examples of success and professionalism during the 5 weeks of study tours (free of charge ). This is at the heart of the action and the concerns of the sector to facilitate access to the workplace (as of June of training the majority of students includes a VIE, a CDD or CDI) It is the skills necessary to work internationally through knowledge products, industry players and market approach methodologies, It is developing a dual competence Product- market with a solid education in oenology, viticulture, sensory analysis, viticulture geography, product knowledge and sales management skills and marketing know-how guaranteed by a Grande Ecole de Commerce, This is the opportunity to attend training full time or part time, It is also an opportunity to share his experience with a diverse group given the backgrounds of the participants (1/3 of foreign students, professionals 1/3, 1/3 technical training, business training 1/3; 1/3 humanistic education: languages, law ...) It is an experience in the heart of Burgundy with an opening on all the vineyards of France and the World. Finally it is to choose a course recognized by enterprises (over 200 jobs and internships sent to alumni network each year) and proven over 20 years. We are looking for candidates or candidates with a passion for wine and ready to fully invest in its promotion and marketing in France and abroad. If you recognize yourself in its ambitions, join us. Educational approach of the Specialized Master in International Business of Wines and Spirits Two skills with managerial and product viticulture training, oenology, sensory analysis and tasting training in marketing, international business, network management, vineyard management and economics Understanding, knowledge of industry in France and in the various producing and consuming countries, knowledge of operators and markets an update of knowledge through wide participation of professional speakers in constant contact with the markets Operational training that puts the student in contact with the reality of the sector through regular exchanges with the companies: during study trips when working to achieve during the school year when put into practice: courses, assignments ... A serious training that is based on the requirements of a Grande Ecole developing knowledge (450 hours of training + 5 weeks of study tours) expertise: mobilizing knowledge enables rapid integration of students in various positions expertise be tailored to sector companies expert and qualified teaching staff in the field of wine and spirits with a team of permanent teachers and professors experts Training that builds on the expertise of the Wine Management Institute a diversified training offer (over 200 people trained in different courses) research teams in the field of consumer behavior, innovation, entrepreneurship and cluster an incubator for projects to accompany participants A pedagogy that is based on a skills approach Building up the approach developed by Skills for Business® ESC Dijon group can build a career plan based on existing skills and competency framework validated by professionals coaching in skills acquisition is conducted throughout the training A recruitment that promotes formation of a group "multicultural" to a true "cross-fertilization" between students The diversity of backgrounds is an essential part of the training, students share their experiences, their knowledge, their network, their ways. Group life during the seven months training in Dijon, group work on projects, study tours help to forge strong bonds. An entrepreneurial orientation Entrepreneurship is the heart of the educational process with many projects promoting creation initiatives the ability to integrate during or after training the incubator: the Incub 'wine An important contact with the profession 5 weeks of study tours for full time and 5-week seminar for part time experiential seminar in Cahors (for a week students live among wineries and participate in the discussion of the future of the appellation) broad participation of professional training in courses, conferences ... The strengths of the training A citation which ensures the support of a network of graduates engaged in the sector both in France and abroad A recognition of training by professionals and media A quick dip in the sector Dual expertise to deal with the intelligence of the wine market Training that follows the changing needs of business through a watch and an original approach An opportunity to follow training in full time or part time A part time training in Paris located for accessibility and rapid integration The resources and expertise of a Great Business School and a dedicated Institute: Institute of Wine Management Sectoral approach Knowledge of vineyards Difficult to know all the wines, all the names, all producers, but to locate the products they have to sell the part that we want to export form must know the main vineyards. This knowledge is possible thanks to the interventions of interprofessional, presentations of market experts, wine tours, the students' personal work (WSET, reading the trade press, exchanges between students from different regions and countries ...) The world's leading vineyards: the forces involved French vineyards The Italian vineyard The Spanish winery Other European vineyards The vineyards CEEC US wineries Australian vineyards Chilean vineyards Argentine wineries The vineyards of South Africa The vineyards of New Zealand But also knowledge: spirits fortified wines. Knowledge of the industry INAO and appellations of origin Market organization and stakeholders Large groups of wines and spirits in France and in the world The main brands and products The strategies of directors Market Approach to international markets Market knowledge International exchanges Socio-demographic, economic and cultural characteristics of the main markets The different distribution channels abroad The different modes of implementation: subsidiary, agency, importer ... Aids and export support: agencies, administrations ... [-]