The Master in Digital Marketing and Tourism eCommerce is a program that aims to train professionals to be able to face competitive environments and the growing globalization of the markets that are contributing with the New Technologies. This new technological environment is characterized by the growing competitiveness, the reduction of life cycles of products and the opening of new opportunities.

It is a program that will help future executives to lead changes in the tourism business.

Provide the student with the specific and innovative knowledge of Online Marketing and eCommerce in the tourism field so that he can train him professionally. Internet has become the first channel of communication and distribution of sales of tourism products and services.... [-]

Master in Tourism Management

Training the leaders of the first century industry

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At present, the volume of business generated by tourism and future growth expectations have allowed this activity is given the title of "first century industry."

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With increasing income and employment generation, the rapid progress of the tourist market requires the adaptation of companies and destinations, and demand constant updating of professionals, while generating new jobs and even job descriptions.

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The Master in Tourism Management Online addresses this need through a training program with a clear practical guidance, directly linked to professional situations. The advanced learning system "e-learning" of our business school also allows flexible adaptation of the students' dedication to their needs. ... [-]

Master in Management and Tourism Consultancy

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The main objective of this program is to become the international benchmark for postgraduate courses in the area of ​​hospitality and tourism. This is a program to develop strategic thinking and provide students the technique as direction, leadership and personal development needed in every executive in the tourism sector. All this in an international and multicultural context can enjoy the academic and professional experiences.

With the Master in Management and Tourism Consultancy seeks to respond to the great challenges of the modern world, using modern information technologies and communication, enabling access to quality higher education. Thus, the large number of specialties allows the design of a customized program that meets the real needs of the student or training company, providing customized training. ... [-]

Titulación Universitaria o experiencia profesional equivalente

IMF Business School y el Instituto Tecnológico Hotelero (ITH), en colaboración con la Universidad Camilo José Cela, ponen en marcha el Máster en Innovación y Marketing Turístico Digital. El objetivo de este máster que sus alumnos se preparen para transformación digital del sector, incorporando las nuevas tecnologías a sus empresas o proyectos. IMF es miembro de Afiliado a la Organización Mundial del Turismo (OMT), así como colaborador de la Confederación Española de Hoteles y Alojamientos Turísticos (CEHAT).... [-]

The economic and social importance of tourism in Galicia and in the rest of Spain is very important, hence the formation of human resources becomes an inescapable task for public universities Tourism is a sector that needs to be analyzed from different perspectives Such as sociology, geography, economics, medicine, computer science, etc. This sector, undoubtedly one of the most important in our society, was for years forgotten by scientists, being planned and managed by people without specific training.

The degree that is proposed is the continuation of higher studies for people studying the current degree in Tourism and for other people trained in social and human sciences degrees in general who want to work or research in the tourism sector.... [-]

Through a multidisciplinary training, the master's degree is devoted to design research, directing it to a very specific social and economic activity, tourism, as a field of application. Its aim is to implement innovation-based policies, strategies and activities in the sector based on design and working methods.

In this inter-university master's degree, along with the University of La Laguna (ULL), the University of Barcelona (UB), the University of Las Palmas de Gran Canaria (ULPGC) and the University of the Basque Country (UPV-EHU) participate.

A master's degree in multidisciplinary training oriented to a specific social and economic activity is proposed, tourism, as a specific field of application of design research with a view to the implementation of policies, strategies and innovation activities in the sector.... [-]

The Master in Organization of Events, Protocol and Business Tourism (MICE) is an innovative program that responds to the challenges and needs of the sector with a methodology adapted to the business environment, both from the private sector and from public companies.

The program is divided into 45 common credits, with an itinerary directed to the managerial function with an eminently practical sense, where the knowledge is combined with the personal and professional development of the student. Account also, with a final master's work of 15 credits that is complemented with the different modules and materials sequentially.

The master, which is developed under an online distance methodology, can be completed in 12 months, thanks to its flexible learning model that adapts to the needs of the participants.... [-]

Tourism accounts for one-third of the value of world trade and global exports of services. It is the sector that generates more jobs and has proven to be a sector impermeable to the crisis. It is definitely a strategic sector and a clear bet for the future.

The constant appearance of new competitors, as well as the technification, specialization and professionalization of the sector, require an effort of innovation by destinations, companies and people. This innovation requires a deep knowledge of markets and customers, a creative effort, the implementation of cultural models and the development of technological tools through knowledge and skills that this Master will help you to acquire.... [-]

The Online Master in Tourism & Hospitality Management program offers advanced insights into the tourism industry and provides students with the opportunity to develop their knowledge and interests within the field of hospitality management. The Online Master in Tourism and Hospitality Management incorporates comprehensive perspectives on tourism by addressing numerous sectors within the industry, from global tourism companies and sustainable tourism to the marketing of destinations and emerging concerns in international tourism and hospitality. In Barcelona, one of Europe’s main touristic centers, students will learn from and network with local industry leaders from famous hotel chains and companies like W Hotel, Mandarin Oriental Hotel, Booking.com and participate in large-scale events like The International Tourism Trade Fair. Students earning their Online Master in Tourism and Hospitality Management gain the practical knowledgeable to step into the industry prepared to tackle the current challenges facing industry professionals today. The Online Master in Tourism & Hospitality Management officially collaborates with FITUR – The International Tourism Trade Fair, one of the first tourism fairs in the world and a global meeting point for tourism professionals from all over the world.... [-]

The Master in International Tourism and Hospitality Management consists of giving knowledge in current topics focused on the Tourism sector and human capital management and its influence in the tourist market, as well as encouraging innovation and evolutionary improvements in this area. This degree aims to develop students’ career as directors, area managers or entrepreneurs, enabling them to acquire the knowledge and skills necessary for decision-making in this sector.

Within the tourism and hospitality sector, a knowledge of tourism hotel planning and management is essential to a management career in the exciting profession of hospitality management or tourism.

Therefore, this Master encourages innovation and evolutionary improvements and train professionals specializing in the management of tourism in all its areas by developing a complete business plan related to the sector.... [-]

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality.

Why study the Master:

Acquires a comprehensive vision of the industry of events and business tourism, expanding knowledge and experiencing direct contact with the MICE sector.

Address the set of activities related to the MICE industry and business tourism with guarantees of success.

Manage techniques to efficiently operate and manage each operational phase of the different types of events.

Promote the essential skills in the exercise of managerial functions in the professional organization of congresses, conventions, incentives, fairs and other types of events.

The Master’s in Innovation and Tourism Marketing Online Course is intended for individuals who possess the same passion for the culture of innovation, technology, and marketing applied in tourism organizations as a traditional student.

This online program is designed to be available completely online to those who want to advance their education profile while also maintaining their professional career and daily routines.

Students who wish to partake in this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field.

Spain is the world's leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves, or the country with the most Blue Flag beaches in the entire Northern Hemisphere.... [-]

The Master's Degree in International Tourism Management , specializing in Management of International Tourist Destinations, aims to train professionals and managers to lead global business projects in the tourism sector.

This master's degree is also taught in face-to-face mode, in English in Madrid and in Spanish in Barcelona

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE) is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions, as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process.