The Master in Digital Marketing and Tourism eCommerce is a program that aims to train professionals to be able to face competitive environments and the growing globalization of the markets that are contributing with the New Technologies. This new technological environment is characterized by the growing competitiveness, the reduction of life cycles of products and the opening of new opportunities.

It is a program that will help future executives to lead changes in the tourism business.

goals

Provide the student with the specific and innovative knowledge of Online Marketing and eCommerce in the tourism field so that he can train him professionally. Internet has become the first channel of communication and distribution of sales of tourism products and services.... [-]

Master in Tourism Management of Cultural and Natural Resources

Tourism is the most powerful in Spain sector of economic activity. Despite the notoriety of its sun and beach segment, it remains the second highest wealth of cultural and natural heritage (UNESCO). It should be noted that Spain ranks third worldwide in visitors and average spending. Two thirds of the tourists who came to our country had that specific cultural motivation, and 7.5 million were exclusively for that interest. This trend increases. Our visitors spend four times more than ordinary tourists.

The Master aims to train professionals and academic and research staff in this growing sector.

The curriculum is divided into compulsory and optional subjects related to three key areas, such as the natural and cultural heritage as well as economics, business and law. These potentials enable students to acquire a number of skills, both theoretical and practical, and in parallel, design your resume through various experiences, culminating in a Practicum and Master's Thesis, which will complete their training in the rich field of cultural and natural tourism. It is, distinct academic innovative products offered so far master, which aims to be as complete as possible and cross and eminently practical. Prof.. Elisa Povedano - Director of the Master in Tourism Management of Cultural and Natural Resources This master offers the possibility to enroll in two formats: face or blended.... [-]

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry.

In terms of digital marketing and e-commerce, tourism companies need to enhance website visibility and notoriety in search engines, improve positioning, optimize their presence in social media, effectively manage online reputation, and implement an efficient e-commerce system to ensure success in the market.

Programme Objectives Acquire specific knowledge about marketing and e-commerce in the Tourism industry. Discover more about the latest trends and tools for successful strategic planning. Assimilate the skills required to develop and implement a digital marketing plan and measure its effectiveness. Learn in depth about key marketing and e-commerce tools used in the Tourism industry. Develop a strategic marketing plan, identifying and assessing different tactics and tools and optimizing their implementation. Aimed At Candidates with university title degrees or with professional experience who wish to advance their knowledge and enforce their professional vision with the purpose of highlighting and successfully developing in the area of Digital Marketing and E-commerce. Candidates who look for an added specialization in their career or who wish to increase their professional path in this sector. Professionals who are looking for educating themselves in the world of Digital Marketing and complement their knowledge in this area. Professionals who wish to create their own enterprise-start up in the tourist sector. Programme Structure (taught in Spanish) Introduction to Digital Marketing for the... [-]

Master in Management and Tourism Consultancy

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The main objective of this program is to become the international benchmark for postgraduate courses in the area of ​​hospitality and tourism. This is a program to develop strategic thinking and provide students the technique as direction, leadership and personal development needed in every executive in the tourism sector. All this in an international and multicultural context can enjoy the academic and professional experiences.

With the Master in Management and Tourism Consultancy seeks to respond to the great challenges of the modern world, using modern information technologies and communication, enabling access to quality higher education. Thus, the large number of specialties allows the design of a customized program that meets the real needs of the student or training company, providing customized training. ... [-]

The Master in International Tourism and Hospitality Management consists of giving knowledge in current topics focused on the Tourism sector and human capital management and its influence in the tourist market, as well as encouraging innovation and evolutionary improvements in this area. This degree aims to develop students’ career as directors, area managers or entrepreneurs, enabling them to acquire the knowledge and skills necessary for decision-making in this sector.

Within the tourism and hospitality sector, a knowledge of tourism hotel planning and management is essential to a management career in the exciting profession of hospitality management or tourism.

Therefore, this Master encourages innovation and evolutionary improvements and train professionals specializing in the management of tourism in all its areas by developing a complete business plan related to the sector.... [-]

Presentation

Tourism is one of the current drivers of the world economy and one of the main generators of employment. For this reason, it is vitally important to maintain a high level of quality in the tourism sector, with the support of qualified people contributing to maintaining and improving levels of competitiveness of this sector.

The Master’s in e-Tourism & Revenue Management provides knowledge in digital tools and social networks that enable open a wide range of marketing activities and sales. Also, specialized training that optimizes resources and revenues in a highly competitive industry.

Objectives Provides knowledge in digital tools and social networks. Establish relationship marketing, direct and customer loyalty in digital environments. Knowledge of the theories and methods of “Revenue Management”. Educate and train professionals to generate impact on revenue growth in hotels and restaurants. Target ... [-]

Master in Marketing, Tourism Marketing and Revenue Management

The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry.

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student... [-]

Master in Organization of Events, Protocol and Business Tourism (MICE)

The Master in Organization of Events, Protocol and Business Tourism of Ostelea aims to train professionals and managers to lead business projects focused on the planning and management of different types of events (especially actions of Meetings, Incentives, Conferences and Exhibitions as well as congresses and conventions, professional fairs), dominate the concepts of protocol and communication strategies and public relations and generate tourism development focused on the segment of quality business tourism.

Reasons to study the Master:

Barcelona as a business destination and world-class congresses, such as BTravel or Bridal Week, which is used for the practical delivery of certain subjects.This Master is taught in Madrid and BarcelonaPersonal brand management: The program includes the development of skills in the field of personal brand management, which affect the learning of personal marketing techniques and employability, in order to detect professional opportunities in Spain or in other countries .Extensive program of visits to fairs, events and organizations: In the 2015/2016 course the master students visited the IBTM and Alimentaria fairs, the Dalí Museum in Figueres, and the TV3 Marathon, in which they collaborated with the organization of the campaign against obesity.goals... [-]

The event management and business tourism is one of the areas of greatest projection within the tourism and hotel sector. Millions of travelers travel internationally every day to attend Fairs, congresses, conventions and other events related to business. He Executive Master in Management of Events and Business Tourism Of the Faculty of Tourism and Hotel Management Sant Ignasi provides you with in-depth knowledge of the events sector, broadens your knowledge of strategic management and marketing, and strengthens your management skills so that you become one of the leaders of the tourism sector and events on an international level.

The sector needs professionals specialized in the Address and organization of events, With an excellent academic background and who know the business tourism sector in depth, so that they can adapt easily to a constantly changing industry.... [-]

The tourism and hotel sector is one of the areas of greatest economic growth at the international level and demand Specialized professionals With an excellent academic background that is easily Ever-changing industry. He Executive Master in Hotel Management Of the Faculty of Tourism and Hotel Management is a masters degree from Ramon Llull University Promotes and consolidates your passion for hospitality With the aim that you Become one of the leaders of the international hotel industry.

The program offers:

A global and transversal vision of the hotel business : from the conception, definition, implementation of the hotel project, start-up and launch, operation and management of the hotel company, with special emphasis on the development of strategic and financial knowledge. A practical orientation : reinforce the formal knowledge and equip the participants with methodologies and tools that strengthen success in their professional and personal challenges. The development of managerial skills and abilities , understanding the current environment, trends, risks, threats and opportunities, to learn how to take advantage of them both for their own benefit and for the company. To whom it May concern? ... [-]

Part time Masters in Tourism and Hospitality in Barcelona in Spain.

The tourism sector in general, and the hotelier in particular, are undergoing an accelerated transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to being able to manage hotel establishments. The high competitiveness of this environment requires the figure of the Ecommerce Director and the Director of Revenue Management as key positions within the current hotel industry.

With the Master in Marketing, Marketing and Tourism Revenue Management is the only master in Spain that meets the following two points. Currently there is no other university school that trains its students along with executives in its sector and that does so with the same tools that most companies use. All subjects have a totally practical development and focused on student professionalization... [-]

The Master in Hotel Management and Restoration , which aims to train professionals and managers to lead global business projects in the field of hospitality management, although from the business perspective necessary to be efficient in making decisions within this sector so globalized and dynamic, and do not obviate the impact of new technologies.

Reasons to study the Master

Management Skills

Cycle of meetings with hotel managers and catering companies, and international tourism consultants.Management Experience: The student will develop the basic skills to manage projects effectively, the "Soft Skills".Case method: The case method allows the student to systematically improve their decision-making process through the discussion of real tourism business cases. Additionally, this methodology allows developing other skills such as creativity, analytical thinking, oral and written communication skills, and interpersonal skills. Some of the cases worked in previous calls of this program have been El Bulli and Ryanair.Special emphasis on revenue management, which is delivered through a business game. This particular area of ​​hotel marketing is widely developed in this specialty through a vision applied through a business game.Monthly conferences with managers of the different departments or CEOs of representative companies in the sector.Program for the development of management skills : Tourism Skills Development Program (TSDP).... [-]

Part time Masters in Tourism and Hospitality in Barcelona in Spain.

The Master in Organization of Events, Protocol and Business Tourism (MICE) of Ostelea aims to train professionals and managers to lead business projects focused on the planning and management of different types of events (especially actions of Meetings, Incentives, Conferences and Exhibitions as well as congresses and conventions, professional fairs), dominate the concepts of protocol and communication strategies and public relations and generate tourism development focused on the segment of quality business tourism.

The Master is taught at the Campus of Barcelona and Madrid.

Barcelona as a destination for business and congresses of the first world order, such as the Mobile World Congress, Bridal Week or the City Innovation Summit, takes advantage of the practical delivery of certain subjects.... [-]