Master's Degree in Strategy in Braga in Portugal

View Masters Programs in Strategy 2018 in Braga in Portugal

Strategy

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Strategy programs are advantageous for individuals with outstanding coordinating and planning skills. Such a program can develop these skills further, teaching individuals about strategic decision making and management. Analysis, entrepreneurship and corporate strategy are topics that may be discussed.

Portugal, officially the Portuguese Republic, is a country located in Southwestern Europe, on the Iberian Peninsula. Portugal is 900 years old, and even though it has a relatively small area, it played a crucial role in world history. Universidade do Porto is most popular by foreigners which consist of 11% international students.

Braga is one of the oldest cities in the northwest Portugal and has the oldest catholic archdiocese in the country. Being a large city in the municipality, two main universities have their headquarters here. These are Minho University and the Universidade Catolica Portuguesa.

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Master in Marketing and Strategy

University of Minho - School of Economics and Management
Campus Full time 3 semesters October 2018 Portugal Braga

The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. [+]

Justification and Purpose

The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. This is the right path for organisations to tackle new challenges effectively and improve their performance and competitiveness.

This process of change will not be successful unless organisations adopt an open and flexible management model. Otherwise, organisations will not be able positively respond to complex organisational changes. In this sense, the Master Programme in Marketing and Strategy aims at achieving the following objectives:... [-]