Masters Program in Strategy in Europe

View Masters Programs in Strategy in Europe 2017

Strategy

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Strategy studies are excellent to pursue for people looking to learn about how to make the best business decisions regarding resources. Because corporate decision making is a crucial process, individuals may explore in depth the strategic principles that guide choice making.

Europe is the sixth largest continent and includes 47 countries and assorted dependencies, islands and territories. It is bordered by the Mediterranean Sea to the south, Asia to the east, and the Atlantic Ocean to the West.

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Master in Marketing & Sales

EAE Business School
Campus Full time October 2017 Spain Barcelona

Globalisation, new information technologies and new distribution channels are changing marketing’s point of view. Also, consumers have become more and more demanding and have more [+]

Masters in Strategy in Europe 2017. Master in Marketing & Sales in Barcelona / Madrid Globalization, new information technologies and new distribution channels are changing marketing’s point of view. Also, consumers have become more and more demanding and have more information, so they are fully aware of what they want and need. All companies need professionals in their Marketing area, capable of successfully leading the correct combination of the three main elements offered by this Master Degree: solid marketing training and knowledge, the skills necessary to know how to respond to the current market and environment and the ability to turn the existing technologies into a competitive advantage. The EAE’s Master in Marketing & Sales in Madrid or Barcelona has three objectives presented in three main areas: To develop the knowledge, skills and attitudes those allow people to contribute towards the marketing area in an efficient manner: Identifying opportunities, threats and changes to the company’s competitive environment and guiding the company’s strategy according to possible scenarios and specific cases. To develop management skills in participants to allow them to succeed in their professional life: Being able to communicate and encourage work teams in a globalized, diverse and multicultural environment, standing out for leadership and negotiation. To provide a clear view of the opportunities and risks of the new marketing trends, and to know how to adapt the company to a new competitive environment: Being able to lead the implementation of new operational management systems aimed at the market and the consumer. Program Introduction to Business Organization: Organization and Business Administration Quantitative techniques Organizational Management: Business and Marketing Planning Process in organizations Market Research, Information Management and Decision Making Financial impact of strategic decisions Marketing in Digital Environments Strategic Marketing Management: Creating value in businesses Delivering customer value Strategic Market Planning and Go-To Market: Sales and Marketing strategies Managing customers and Key Accounts, new models of business organization Business strategies for Customer-Centric Marketing. Business GameMarketing in Digital Environments Marketing & Sales plan ... [-]

MSc Digital Fashion Strategy

Glasgow Caledonian University, London (GCU London)
Campus Full time 1 year August 2017 United Kingdom London

This 12 month academic programme is unique globally as it focuses on the strategic adoption, integration and optimisation of technology specific to the diverse needs of the fashion sector. Developed in consultation with senior industry stakeholders, this innovative course aims to develop graduates to be the digital thought leaders of the future. [+]

The British School of Fashion is proud to have the worlds first MSc in Digital Fashion Strategy at its GCU London Fashion Street campus, based in the heart of East London. This 12 month academic programme is unique globally as it focuses on the strategic adoption, integration and optimisation of technology specific to the diverse needs of the fashion sector. Developed in consultation with senior industry stakeholders, this innovative course aims to develop graduates to be the digital thought leaders of the future. This will be achieved through the programme’s distinctive trans-discipline approach to learning and an emphasis on industry engagement with Honorary Professor Masterclasses, on-campus networking events, live company project briefs, industry visits and a credit bearing internship. Programme Description Digital is a rapidly growing and evolving sector, and this is clearly evident within the fashion industry whereby traditional models of supply and demand are being challenged and transformed through technology. The British School of Fashion, alongside the British Fashion Council and Innovate UK, identify that these changes translate into a considerable gap in knowledge and skills within both academia and industry. Therefore, the MSc Fashion Digital Strategy has been created specifically to fill this gap. The programme team undertook six months of intensive research and consulted with a variety of industry representatives from fashion, media, retail, academia, technology, investment and government in order to ensure the structure and content of the programme were right for the market. The results of the development research indicated that the nascent nature of the digital fashion sector required a unique approach. Therefore, three key features are evident: Integrated - digital is not an 'add on', we believe that technology can, and should, be a point of differentiation and therefore be embedded holistically at both a strategic and operational level across all business functions Co-creative - due to the emergent nature of the subject area, participants of the programme will co-create new knowledge through the critical evaluation and evolution of traditional academic frameworks as applied to live industry collaborative projects Hybrid - the course will enable its graduates to develop the innovative blend of creative and analytical skills required to facilitate the transformational change involved in the digitisation of fashion businesses. Why Choose This Programme The MSc Digital Fashion Strategy offers a distinctive balance of academic rigour and industry practice throughout its teaching and assessment, which is facilitated through its network of Honorary Professors, Practitioners in Residence and research active staff. This course is the first of its kind globally and therefore its graduates will have a first mover advantage in the marketplace and be instantly distinctive. Knowledge and skills related to digital strategy are very much increasing in demand globally and the application of this within the fashion sector further enhances employability prospects. Industry participants involved in the course development research indicated that as a result of its credit-bearing internship, innovative structure and industry focus, they expect the graduates of the programme to have jobs secured before they complete. Career options for graduates of this programme include: digital strategists, digital managers, social media managers, e-commerce managers, content managers, innovation managers, brand managers, marketing managers, online visual merchandisers, bloggers, consultants, and entrepreneurs. [-]

Advanced Master in Strategy and Management of International Business

ESSEC Business School
Campus Full time 12 - 15 months September 2017 France Cergy-Pontoise

The Advanced Master in Strategy and Management of International Business is a full-time, intensive and comprehensive program. [+]

Masters in Strategy in Europe 2017. A word from the Academic Director "Being SMIB is not only a label that you get when joining the academic programme. It is a real mindset, attitude and way of living that will stick to you all along the years. I can assert this, not only as the appointed Academic Director of the programme, but also as a former SMIB myself. This would be the summary of this SMIB-spirit: business-oriented, open-minded, bold and authentic. Being open-minded is not an advertising catch phrase for the SMIB programme. We really live diversity in our daily life: when on campus, through the various nationalities represented in the programme; when on business trips; when at work, through the many chosen expatriation paths that SMIBs are in… So how do we do it? Simply because our focus is on excellence, in whatever we do. And to be excellent, one needs emotional, cultural, theoretical and practical intelligence. So if you are not fully convinced, read on!" Anne-Flore Maman Larraufie (PhD), Academic Director of the MS SMIB Why should I do the MS SMIB? Get ready to join the global job market with this internationally focused programme, which includes: core courses taught 100% in English a choice of specialised track offered at all corners of the globe with 3 leading partner universities each with a specific career goal in mind an international field trip the possibility to learn French and Mandarin as a foreign language an in-company project to be carried out anywhere in the world the chance to mix with a very diverse student class and teaching faculty Academic Requirements Core coursesWhatever track you decide to follow, rest assured that you will not be thrown in at the deep-end but first be able to gain all the necessary knowledge and skills via the fundamental and core courses. You will start the year with team building and cover the following topics taught in professional and dynamic formats including interactive seminars, simulation games and workshops: geopolitics and cross-cultural issues micro and macroeconomics strategy (building, marketing & management) corporate finance (reporting, analysis & strategy) competitive intelligence business law Study trips A one-week study trip is included in the programme and is the perfect opportunity for you to meet with local based companies and professionals. Depending on the destination - which changes each year - you will be able to discover a wide range of sectors and delve into local issues.In the past few years, students have visited Geneva, San Francisco, Kuala Lumpur, Hong Kong, Milan, Ho Chi Minh, Miami, London and Shanghai. You will be able to apply the theories and skills you have picked up and built on during the academic part of the programme in your field project, which is also where 45% of graduates end up getting their first permanent contract. Another 26% go straight into full time employment at the end of the academic time instead of embarking on an internship. Examples of companies hiring last year’s SMIB interns and graduates: Christian Dior Couture, Tag Heuer Orange Sodexo Asia Pacific SAP Veolia Japan Airbus Natixis, Société Générale Sanofi, Ipsen, GE Medical Systems Roland Berger KPMG [-]

MA in Strategic Science and Diplomatic Sciences

Link Campus University
Campus Full time 2 years November 2017 Italy Rome

The globalized world has opened up new horizons and new challenges for the management of the public institutions and international relations. To face the challenges posed by globalization, new professional and more [+]

The globalized world has opened up new horizons and new challenges for the management of the public institutions and international relations. To face the challenges posed by globalization, new professional and more structured skills are required in order to understand and intervene on the complex reality of the processes with a supplementary approach. A free Italian language course will be offered to all students who pre-apply by the first week of June. Course of study The training programs allow the students to develop an international approach to the understanding of political, institutional and administrative issues. The Degree Course is structured as follows: - a part of the subjects is common to all the professional careers, with some disciplinary characterizations; - a part of subjects specific for a given professional career, in which sectorial interest subjects are studied in depth; - optional subjects and internships, through which students may diversify and contextualize their knowledge. FIRST YEAR Integrated course in International law Integrated course of Geopolitics and Geo-economics: the new global players Peace and War in the Modern World: An Introduction to the dossiers International Relations: the financial markets, the international trade and WTO Ethical-religious principles of international relations SECOND YEAR International Relations: Climate Changes International relations: non-proliferation of weapons Integrated course of Diplomacy: Public speaking, Theory and practice of diplomacy: sociology and negotiating techniques International Security Studies Advanced international relations: the new terrorism Integrated course of Methodologies and Analysis Additional language knowledge Internship with Project work [-]

Master in Corporate Strategy and Finance in Europe (CSF)

Faculty of Social Sciences, Charles University (FSV UK)
Campus Full time 2 years October 2017 Czech Republic Prague

Corporate Strategy and Finance in Europe (CSF) is a two-year English-language Master's double-degree programme (DDP) with the University of Strasbourg aimimg at providing the students with a broad knowledge and understanding of economic theory with a focus on financial and international economics corresponding to the present state-of-the-art. [+]

Masters in Strategy in Europe 2017. Corporate Strategy and Finance in Europe (CSF) is a two-year English-language Master's double-degree programme (DDP) with the University of Strasbourg aimimg at providing the students with a broad knowledge and understanding of economic theory with a focus on financial and international economics corresponding to the present state-of-the-art. The CSF programme is based on the Bologna Process, and is intended to facilitate the collaboration between the Institute of Economic Studies, Faculty of Social Sciences, Charles University in Prague and Sciences Po Strasbourg, University of Strasbourg in teaching and academic research in the field of Economics. The Degree Programme covers two academic years. Each student on the Degree Programme is requested to spend one academic year at each of the Partner Universities in line with the Curriculum. Upon the completion of the studies, each student will receive the Diploma Master in “Corporate Strategy and Finance in Europe” from University of Strasbourg and the Master’s degree Diploma with the academic title “Magistr” from Charles University in Prague. Double-degree graduates will be able to find position on the global market, both in the financial sector and multinational companies, as well as in the public sector, not only in the Czech Republic or France, but also throughout the European Union. Graduates of both Partner universities are in demand by leading private companies, but also major economic and political organisations and typically assume challenging positions in banking, consulting, investment funds, and public administration. Description of the entrance examination and evaluation criteria In addition to the application form, the applicant must provide: CV Copy of a diploma to show completed Bachelor's or Master's studies, or confirmation of ongoing studies in the academic year that those studies will be completed; List of academic results from completed Bachelor's programme (summary of marks and academic results) Document showing level achieved in English language (this requirement may be waived if the applicant's Bachelor's programme was in an English-speaking country, or if the language of instruction was English) Document showing knowledge of mathematics (results from GRE or GMAT, or syllabi showing relevant subjects to have been completed, and listed in a summary of academic results) Motivation letter Only the following students may apply for this course: students who already hold a Bachelor's degree or equivalent, students with a sufficient knowledge of English (at least B2 in the CEFR) and with a knowledge of mathematics and statistics. The Executive Council of the double-degree programme will decide whether or not the applicant's knowledge is sufficient. All documents which are not originally in Czech, Slovak or English must be accurately translated into English. Conditions for admission The admissions commission will use a ranking system of points 1 – 10, on the basis of the documents submitted. A pre-condition for being accepted is the completion of higher education studies. The point limit for accepting applicants is set by the Dean. Information on the exercise of graduates Graduates will have the expertise to independently define and creatively solve complex theoretical or practical problems in the field of financial and international economics using selected theories, concepts and methods. The graduates will be eligible to undertake decisions in changing conditions on the financial markets and will posses the insight of the broader social and societal implications of financial and international economics. [-]

Master’s Programme in Strategy and International Management

University of St.Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
Campus Full time 18 months September 2017 Switzerland St.Gallen

The mission of the Master’s Programme in Strategy and International Management (SIM) is to provide students with the advanced knowledge of general management necessary for a successful career as respected and responsible managers. The SIM offers an integrative and interdisciplinary approach, because only an approach of this nature is capable of conveying the ability to cope with the complex management challenges of our time. [+]

The mission of the Master’s Programme in Strategy and International Management (SIM) is to provide students with the advanced knowledge of general management necessary for a successful career as respected and responsible managers, entrepreneurs or business consultants. The programme offers an integrative and interdisciplinary approach, because only an approach of this nature is capable of conveying the ability to cope with the complex management challenges of our time. The aspiration to act independently of all interests and the commitment to upholding high ethical and academic standards serve as the basis of the SIM.

This approach earned the SIM 1st place in the Financial Times Global Masters in Management Ranking 2011- 2016!... [-]


Master in Strategic Business Development

University of Vaasa
Campus Full time 2 years August 2017 Finland Vaasa

The Master's Programme in Strategic Business Development focuses on the theory and practice of strategic business development, from strategic analysis to strategic choice and strategy implementation [+]

Masters in Strategy in Europe 2017. The Master's Programme in Strategic Business Development focuses on the theory and practice of strategic business development, from strategic analysis to strategic choice and strategy implementation. The areas covered by the programme encompass project management, international strategic management, and managing business networks. In addition, the programme offers students a wide range of optional studies that will enable them to deepen their knowledge in other areas such as human resource and cross-cultural management. The two-year programme provides skills and knowledge required at middle and upper management level in all kinds of businesses and organisations, large or small, public or private. Students graduating from the programme will have the skills necessary to understand the strategic position of organisations, how to take strategic choices, and how strategy can be turned into action to become a source of sustainable competitive advantage. The programme offers students excellent opportunities to work in manufacturing and service companies, in the business consulting sector, or to pursue an academic career. The degree awarded by the programme is a Master of Science in Economics and Business Administration. To be eligible for admission to the Master's Programme in Strategic Business Development you should already have completed your Bachelor's degree in an appropriate field such as business studies, marketing or management and organisation. Candidates may apply with other than Business administration field degree if they can demonstrate a proper background in business studies as follows: minimum of 35 ECTS in business studies is required. The intake of the programme is 20 students, and the application period is January. There are no entrance examinations for the international Master's programme in the University of Vaasa. Admission decisions are made on the basis of the required documents, evaluating each complete application individually and selecting those with the best qualifications. As of August 2017 Finnish universities will introduce tuition fees. The tuition fee for the Master's Programme in Strategic Business Development is 12 000 euros. In addition to the tuition fee students are required to pay the Student Union membership fee of approximately 142 euro per academic year. The University of Vaasa will have scholarships available for students who are required to pay tuition fees in Master's Degree Programmes. [-]

European Master in System Dynamics

Radboud University
Campus Full time 2 years September 2017 Netherlands Nijmegen

The programme has been specifically designed for students who are interested in learning how to initiate strategic change in organisations by using computer simulation models. [+]

The programme has been specifically designed for students who are interested in learning how to initiate strategic change in organisations by using computer simulation models. Our goal is to teach you everything you need to know when starting an international career in strategic modeling with System Dynamics. After you have finished our Master Programme, you will know how to build a System Dynamics model, how to apply it to a variety of complex problems in real life and how to facilitate the model-building process with the client in such a way that not only can a high-quality model be built, but what is equally important, that a strategic change can be achieved and policies can be implemented. Partner universities - University of Bergen (Norway), University of Palermo (Italy), New University of Lisbon (Portugal), Radboud University (The Netherlands). Multiple Master's degrees Master of Philosophy in System Dynamics Master of Philosophy in System Dynamics Master of Science in System Dynamics Master of Science in Business Administration ... [-]

MA in Strategic Communication

University of New York in Prague (UNYP)
Campus Full time 15 months September 2017 Czech Republic Prague

Professional communication skills have become one of the key aspects of all types of enterprise. Students on the SC program study with instructors from the U.S. and Europe on a program that challenges students to build and develop the skills and theoretical understanding... [+]

Masters in Strategy in Europe 2017. MA in Strategic Communication Professional communication skills have become one of the key aspects of all types of enterprise. Students on the SC program study with instructors from the U.S. and Europe on a program that challenges students to build and develop the skills and theoretical understanding needed to work in key positions in a wide variety of private and public enterprises. The 15-month life-long education program of weekend study (2 weekends per month)* leads to an American Master's Degree from La Salle University (Philadelphia, U.S.A., www.lasalle.edu). With a history of over 140 years, La Salle University is a highly ranked regional American university. *UNYP provides light refreshments during the breaks to students on this program The comprehensive nature of the program covers major aspects of internal and external communication in organizations, including: Persuasion Public Relations Campaigns Conflict Management Organizational Communication Students currently studying on the program come from over half a dozen different countries. Past students have ranged in age from their early 20s to early 50s, and have come from a wide range of professional backgrounds including journalism, marketing, PR, diplomacy, education, and others. [-]

Specialised Master in Strategy and Organisation Consulting

ESCP Europe Business School
Campus Full time 1 year January 2017 France Paris

The goal of this ESCP Europe Specialised Master is to train participants in corporate consulting. Those responsible for planning and implementing large-scale projects for businesses must have both organisational and managerial expertise, and also the capacity to build a clear strategic vision for the company and its information systems in an innovative context. [+]

Studies at Paris campus. Scientific Director: Prof. Thierry Boudès Objectives of the programme The goal of this ESCP Europe Specialised Master is to train participants in corporate consulting. Those responsible for planning and implementing large-scale projects for businesses must have both organisational and managerial expertise, and also the capacity to build a clear strategic vision for the company and its information systems in an innovative context. Career opportunities Graduates work in positions such as: Strategy Consultant, Project Manager, Business Analyst, M&A Consultant, Organisation and Management Project Manager, Strategy and Development Project Manager, etc. Curriculum A combination of theory classes and of live practical cases: The ability to conduct strategic analysis in a fast-changing environment Knowledge of corporate consulting and intervention professions The capacity to direct large-scale strategic projects and implement major changes within companies Consulting Workshops to gain hands-on experience Consulting workshops Thanks to our partnerships with big consulting firms, students get to work with real live cases and learn the know-how that is highly valued by the sector’s biggest players. International seminar A 1-week seminar at Cornell University, USA Successful applicants can pursue their studies for one year and acquire a Master of Industrial and Labor Relations (M.I.L.R.) at Cornell University Class Profile Business: 19% Engineering: 44% Political sciences: 10% Economics & Finance: 10% Humanities and Social Sciences: 6% Law: 10% Life sciences: 1% 16% international students 44% women, 56% men Language requirement French and English Duration 1 year (Start in September) Job Survey 43K€ is the average salary after the MS. Less than 3 months after graduation 89% are employed. 69% work outside of their country of origin. In which sector: Consulting: 81% Finance/Banking/Insurance: 7% Environment: 6% Information Technologies: 6% How to apply Online application TOEFL, TOEIC or IELTS & GMAT, GRE or TAGE MAGE score OR ESCP Europe written tests: General knowledge + English test Personal interview if eligible [-]

Master in Corporate Strategy

Sciences Po
Campus Full time 1 year August 2017 France Paris

The Master in Corporate Strategy is Sciences Po’s one-year program for young graduates interested in corporate strategy, entrepreneurship and humanities. [+]

Masters in Strategy in Europe 2017. The Master in Corporate Strategy is Sciences Po’s one-year program for young graduates interested in corporate strategy, entrepreneurship and humanities. It is the ideal program for serious students aspiring to become truly specialized corporate strategists in consulting firms or “in-house”, within firms. Objectives The program focuses on business fundamentals and, in particular, provides students with critical knowledge concerning financial and strategy skills. These foundational courses are contextualized and grounded in the humanities through SciencesPo’s core curriculum courses in political science, law, sociology, history and economics and completed by specialized skills training in entrepreneurship. In particular, the Master in Corporate Strategy will: - Foster their analytical capacity through a multidisciplinary approach - Develop their managerial skills in general, with an emphasis on leadership, negotiation and digital skills - Offer a privileged connection to SciencesPo’s network of corporate partners and facilitate access to the labor market - Prepare for recruitment processes by providing intense and thorough case-cracking tutorials all year long Innovative teaching methods The master emphasizes interdisciplinary analytical tools and hands-on training workshops as essential to understanding and performing in the field of corporate strategy. It is built on a case study approach that is further enriched by the experience and the diversity of the cohort. A high level of interaction is fostered by the small size of the class (the program enrolls 25 to 30 students a year). Students also have access to the full curriculum of SciencesPo’s Department of Economics in business, management, finance and economics as well as SciencesPo’s graduate “common core curriculum” in the humanities. They may choose from a wide range of courses and workshops offered in English and French, according to their individual academic and professional needs and interests. Faculty The Master draws upon SciencesPo’s world-class faculty and its unparalleled network of experts. The program also mobilizes the SciencesPo alumni community, whose members are committed to mentoring and guiding students in their projects and career development as well as to teaching “master classes”. Core courses are taught by members of its permanent faculty – notably calling upon the deep knowledge and expertise of Sciences Po’s Department of Economics in the field of microeconomics - and by adjunct professors who are leading industry specialists from SciencesPo’s corporate partners. Structure and Curriculum The program includes: The Fall Semester made up of seven core courses and two electives The Spring semester made up of seven core courses and two electives The final Summer semester made up of six advanced courses and which is dedicated to developing practical leadership and management/professional skills. In addition to these courses, students may choose to enroll in a language course. Non-French speakers are particularly encouraged to enroll in French language classes. The overall required number of credits is 100 ECTS, the equivalent of about 25 courses, which makes the curriculum one of the most demanding specialized master programs. Admissions The candidates must hold at least a bachelor degree with either 3-year work experience or a Master Year 1 under validation and, ideally, internship experience. They must demonstrate proficiency in English (A C1 English level is required). [-]

Advanced Master in Innovation & Strategic Management

Solvay Brussels School of Economics and Management, Université Libre de Bruxelles
Campus Full time 1 - 1 year September 2017 Belgium Brussels

The Advanced Master in Innovation & Strategic Management will provide students with the tools, skills and mindset needed to deal with the challenge of fast-evolving organisations. [+]

This Advanced Master in innovation and strategic management has been developed to provide participants with the tools, skills and mindset that are necessary to deal with the challenge of fast evolving and changing organisations. Its design pushes participant to develop their ability to be entrepreneurial, analyze complex challenges and influence their environment early in their career.The master covers the main disciplines of management (i.e. strategy, marketing, finance, project management...) with a focus on the future. It encompasses all types of innovation, from technology to social, from new product/services to new business models and organisational forms.

10 PARADIGMS

Complexity requires diversity. Innovation is also about technology & business. Status quo is not an option. It's Not the Big That Eat the Small...It's the Fast That Eat the Slow We need to be comfortable with uncertainty. Looking for new solutions requires new methods. Businesses need people who avoid silo thinking. Recruiters are looking for talents, not backgrounds. The art is in the doing and the learning. Create like a god, command like a king, work like a slave. ... [-]

Master's in Strategy and Management

NHH Norwegian School of Economics
Campus Full time 2 years August 2017 Norway Bergen

Degree: MSc in Economics and Business Administration [+]

Masters in Strategy in Europe 2017. Degree: MSc in Economics and Business Administration ECTS credits: 120 Duration: two years Strategy and Management focuses on how managers and employees can develop businesses to become efficient and competitive whilst maintaining corporate social responsibility. How can firms create value and develop a competitive advantage? How can business leaders through their employees carry out necessary strategic modifications? What is good management and what fosters productive employees? The study of strategy is fundamentally about understanding why some businesses succeed while others do not. Within this framework, the Strategy and Management programme focuses on two sets of fundamental questions that illuminate this overarching theme in different ways: ... [-]

MSc in Business Administration - Strategy and Management in International Organisations

Linköping University
Campus Full time 2 years August 2017 Sweden Linköping

The two-year master’s programme in Business Administration - Strategy and Management in International Organizations (SMIO) aims to educate future leaders with good judgment, who can make well-balanced decisions. The program combines fundamental academic knowledge (thinking and reasoning) and experiential knowledge (skills) to prepare students to go beyond applying known solutions to known problems. [+]

The two-year master’s programme in Business Administration - Strategy and Management in International Organizations (SMIO) aims to educate future leaders with good judgment, who can make well-balanced decisions. The program combines fundamental academic knowledge (thinking and reasoning) and experiential knowledge (skills) to prepare students to go beyond applying known solutions to known problems. Upon successful completion of the program, students will have acquired good analytical skills and the ability to think strategically. The international focus of courses and the international composition of the SMIO class help to prepare students to work in international organisations. Programme description Term 1 The courses of the first term focus on strategy by studying the two elements that strategy unites: the inside of the organisation and the surroundings in which it works. The first course, Classic Leadership and Organization Dilemmas (15 ECTS), takes strategy as a starting point and explores a number of classic dilemmas (such as how to divide scarce resources between exploration and exploitation activities) and the resulting leadership and organization challenges. The second course, Contemporary International Management Paradoxes (15 ECTS), also starts by considering strategy, but looks outside of the organisation. It considers, in particular, globalisation issues and a large-scale perspective. The course will initially take you on a historical journey to help you understand how we ended up where we are, and then zoom in on a number of challenges and paradoxes that organisations are facing. The skills developed in the first term are classic academic ones such as ‘learning to learn’, argumentative writing, visualization methods, rhetoric, critical thinking and analysis. Term 2 The dilemmas and paradoxes that students met in the first term were of the kind that are insoluble –they cannot be solved once and for all, and must be continuously managed. The second term, therefore, focusses on analytical tools and models that can be used to manage the dilemmas and paradoxes that were introduced in the first term. The term starts with Business Finance (7.5 ECTS), a hands‑on case-based course that focusses on how to apply the techniques of business finance and solve problems. Management Control Systems (7.5 ECTS) is the second course of the term and focusses on issues such as performance measures and incentive systems through a number of cases. The third course, Perspectives on Human Resource Management (7.5 ECTS), starts with classic HRM issues and goes on to deal with contemporary models and challenges, such as how to work with HR in increasingly temporary and project-based organisations. The term ends with a project (7.5 ECTS) in which you will synthesize what you have learned during the past two terms. Two approaches are offered, and your choice depends on your interests. The first approach is to work together with a company and help it to solve a problem. You are then to write a project report based on your findings. The second approach is suitable for those interested in a research career, and involves taking on a research problem and working together with one of the professors at the department. The skills developed during the term are qualitative and quantitative analysis, argumentation, writing, presentation and communication skills, project management, and teamwork. Term 3 The third term also focusses on analytical tools and models that can be used to manage the dilemmas and paradoxes of the first term. The term starts with Strategy – Classic and Contemporary Views (15 ECTS), which will introduce you to various eras of strategic thinking, in the form of ‘Big’, ‘Best’, ‘Fast’, and ‘Beautiful’. The second and final course before the thesis is a choice between two options. If you are interested in innovation, project management, knowledge creation and integration, and working in high-tech companies, you can choose to study Innovation and Project Management (15 ECTS). If, however, you are interested in marketing and sales, and issues of branding, product design and understanding consumers, you can choose to study Advanced Consumer Marketing (15 ECTS). The term will end with the development of a proposal for your master’s thesis. The skills developed during the term are further qualitative analysis and argumentation. Term 4 The fourth term is dedicated entirely to your master’s thesis (30 ECTS), which will be written in teams of two. You will independently develop a research problem, design and carry out a study, analyse data, synthesise results, present it all in writing and defend your work in a public seminar. Each pair will be appointed a thesis advisor and will become part of the advisor’s thesis group, which will meet regularly to discuss and give feedback on the work as it progresses. The master’s thesis will tie together the programme and enhance your ability to solve problems independently and in a scholarly manner. Career opportunities Upon completion of the Business Administration master’s programme, students will be competent analysts and competitive candidates for employment in international organizations in general. Students who specialize in Innovation and Project Management will be ready to work within high-tech companies, and be equipped with a special understanding of highly innovative settings and project-based organizing. Students who specialize in Marketing will instead have a good foundation for understanding customer behavior, new market research methods and brands. Among our alumni we find for example consultants, business analysts, innovation strategists, marketing and brand executives, HR managers and project managers. Some alumni have also started their own businesses while others have chosen to pursue an academic career through doctoral studies. [-]

Master in Marketing and Strategy

University of Minho - School of Economics and Management
Campus Full time 3 semesters October 2017 Portugal Braga

The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. [+]

Masters in Strategy in Europe 2017. Justification and Purpose The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. This is the right path for organisations to tackle new challenges effectively and improve their performance and competitiveness. This process of change will not be successful, unless organisations adopt an open and flexible management model. Otherwise, organisations will not be able positively respond to complex organisational changes. In this sense, the Master Programme in Marketing and Strategy aims at achieving the following objectives: Provide managers and researchers with advanced training/education in the field of Marketing and Strategy. Develop skills to assess and critically apply advanced concepts in the field of Marketing and Strategy within different organisational contexts. Update and deepen strategic and operational skills in the Marketing and Strategy domain. Embody theoretical and practical knowledge and skills. Endow professionals with increased skills in Marketing and Strategy and thus boost the Portuguese organisations' performance and competitiveness. In addition, it is a three-semester-long programme which totals 100 ECTS. The two first semesters are dedicated to coursework, whereas in the third semester the student has to prepare a dissertation for the completion of the Master Degree Programme in Marketing and Strategy. Would you like to consolidate your current training and get familiar with more advanced practices in the domain of Marketing and Strategy and boost the prospects of your future career? The Master Programme in Marketing and Strategy as offered at the EEG/UM is an excellent answer to your expectations! [-]