Masters Degree in Strategic Marketing in Spain

Find Masters Programs in Strategic Marketing in Spain 2018

Strategic Marketing

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

Strategic marketing emphasizes the importance of advertising and promoting items to consumers in the right way. Individuals educated in strategic marketing may study how to figure out target demographics and promotion strategies, and then analyze the results to find how to effectively market products to consumers.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Top Master Programs in Strategic Marketing in Spain 2018

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Master In Branding And Brand Strategy

Seeway - Barcelona
Campus Part time 9 months October 2018 Spain Barcelona

In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience. [+]

The global management of a brand as its own entity is today a determining factor for its success. Brands speak, listen, feel and interact with their environment permanently.

Only those brands that are based on a correct brand strategy remain in solid market positions.

In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience.

SummaryCredits: 60 ECTSHours: Monday, Wednesday and Friday from 6:30 p.m. to 9:30 p.m.Modality: Presencial BarcelonaClass period: October to Junegoals

The Master in Branding and Brand Strategy makes you a professional specialized in the creation of brands, their strategy and values, their graphic representation and communication. The totally practical methodology will allow you to develop projects that respond to the current market needs. Throughout the program you will develop the concepts, techniques and strategies that bring personality to a brand, make it profitable and position it in a unique and harmonious way in their environment.... [-]


Online Master In Strategic Brand Management And Communication

LaBasad - Barcelona School of Arts & Design
Online Full time 1 year May 2019 Spain Spain Online

The Online Master in Strategic Brand Management and Communication of Fashion Brands offers an updated view of the latest trends in the sector. The objective of this master is to know the market in its entirety to connect fashion and consumer effectively, and translate what is trend into an attractive visual proposal. [+]

Online Master in Strategic Brand Management and CommunicationObjectives of the Master

The Online Master in Strategic Brand Management and Communication of Fashion Brands offers an updated view of the latest trends in the sector. The objective of this master is to know the market in its entirety to connect fashion and consumer effectively, and translate what is trend into an attractive visual proposal.

With the Online Master in Management and Strategic Communication of Fashion Brands of LABASAD , the complete cycle of fashion is managed, from the conceptualization of the product until it is placed in the store and entered into the customer's bag.

Acquire styling techniques when dressing.Establish the necessary foundations to develop a collection.Know the importance of marketing at the point of sale.Understand the whole ecosystem after the fashion business.Combining creativity, management skills and entrepreneurial attitudes.Expand the skills and abilities to work with innovation teams.Study plan# 1 Module - HISTORY AND ANALYSIS IN THE FASHION SECTORFashion history: fashion and trendsAnalysis and positioning in the fashion sector# 2 Module - COLLECTION PURSUIT: CREATE AND PREPARE COLLECTIONPreparation and design of collectionsFashion design manufacturing processesProduction managementMarketing and retail marketing strategiesRealization of the collection's LookbookRealization of the Fashion Film of the collectionStyling and other disciplines# 3 Module - DISSEMINATION OF THE COLLECTION: MARKETING AND COMMUNICATIONCreation of the brand imageAdvertising and media relationsCommunication and PR at Fashion eventsInfluencer and RRSS in the fashion sectorFinal Master ProjectAccess requirements... [-]

Professional Masters In Marketing Strategies & Communication Digital Online

Instituto Internacional de Marketing - Digital Business School
Online Campus Part time 14 months September 2018 Spain Barcelona Madrid + 2 more

In the Professional Master in Strategies of Digital Communication & Online Marketing you will receive a comprehensive training so that you can successfully exercise the role of Director of Digital Communication; proposing the best action plans for your company and analyzing the results to improve your performance on a daily basis. [+]

The demand for communication specialists, who master the digital media is growing exponentially.

Why the Professional Master's Degree in Digital Communication & Online Marketing Strategies?

Digital Marketing has become an essential component for the development of a company. The sector requires highly qualified professionals capable of generating original and effective communication strategies that guarantee the maximum profitability of a business.

In the Professional Master in Strategies of Digital Communication & Online Marketing you will receive a comprehensive training so that you can successfully exercise the role of Director of Digital Communication; proposing the best action plans for your company and analyzing the results to improve your performance on a daily basis.... [-]


Master In Commercial Management And Marketing - Esp. Strategic And Digital Marketing

euncet Business School
Campus Full time October 2018 Spain Barcelona

The Master's Degree in Commercial Management and Marketing - Specialization in Strategic and Digital Marketing allows to develop the skills and abilities necessary to assimilate the most advanced analytical, strategic and operative concepts to understand, create, offer and communicate added value to the current client, also incorporating all the potential that they enclose digital environments, to integrate them with the appropriate tools and effectively, within their strategy and operational marketing and communication actions. [+]

Why study a Master in Commercial Management and Marketing - Sp. Strategic and Digital Marketing?

The Master's Degree in Commercial Management and Marketing - Specialization in Strategic and Digital Marketing allows to develop the skills and abilities necessary to assimilate the most advanced analytical, strategic and operative concepts to understand, create, offer and communicate added value to the current client, also incorporating all the potential that they enclose digital environments, to integrate them with the appropriate tools and effectively, within their strategy and operational marketing and communication actions.

This program can be financed up to 48 months . Get in touch with us to ask us for a simulation!... [-]


Official University Master's Degree In Marketing Direction Specialization In Strategic Communication

euncet Business School
Campus Full time 1 year October 2018 Spain Barcelona

A global environment, extraordinarily competitive and changing as the current poses new challenges to future managers and managers of the marketing, communication and sales-sales departments. [+]

Duration: 360 hours - 60 ECTS Start date: 10/08/2018 End date: 07/18/2019 Academic Year: from 09/01/2018 to 09/15/2019 Schedule: Tuesday, Wednesday and Thursday from 6:00 p.m. to 9:45 p.m. Teaching center : Euncet Business School - Terrassa Qualification: Official qualification by the UPC Director of the Master: Dr. David López Co-director : Dr. Jessica Lingan Academic information: a info.euncet.es

A global environment, extraordinarily competitive and changing as the current poses new challenges to future managers and managers of the marketing, communication and sales-sales departments.

The changes derived from the use of technologies and the successive changes in consumer habits have led to an increase in the demand for jobs related to marketing, the commercial field and communication. While it is true that this increase in specialties requires increasingly adapted profiles, it is no less true that the marketing and commercial management in the company must be characterized by an integrating vision that takes into account, in addition to a high degree of knowledge of the new technologies, an in-depth knowledge of consumer behavior to achieve competitive advantages in the long term.... [-]


Executive Master In Digital Marketing, Analytical And Ux

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 1125 hours October 2018 Spain Barcelona

The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ". [+]

Internet and digital media have become essential marketing channels and sales -ecommerce-. The shortage of really qualified professionals in digital marketing makes this one of the most demanded profiles, both digital native companies, such as companies in the digitization process.

The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ".

In the Master in Digital Marketing you will learn to design digital marketing strategies, optimize attracting traffic, improve conversion and user experience, developing your analytical skills to interpret the data and improve the process.... [-]


Master's Degree In Strategic Marketing Management And Business Innovation In Madrid

Madrid School of Marketing
Campus Full time 400 hours September 2018 Spain Madrid

The Master in Strategic Marketing and Business Innovation- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. [+]

PRESENTATION

The Master in Strategic Marketing and Business Innovation- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career.

The highly specialized in marketing and sales, the program gives you the competence and skills to become a leader at the same time will develop a thorough understanding of strategic planning, finance to marketing professionals, consumer behavior, techniques market research, strategic pricing, the sales management, retail marketing, digital marketing, the businessintelligent, branding and development of strategic marketing plans and others.... [-]


Executive Master In Social Media And Strategic Marketing 2.0

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 1125 hours October 2018 Spain Barcelona

In the Executive Master in Marketing, Sales and Digital Strategy will learn step by step to develop an integrated marketing plan with an overview of both conventional and digital media, making a tour of the strategic marketing and product marketing direct, relational and customers to finish with the most modern methodologies of Digital Marketing, SEO, SEM and Social Media. [+]

Throughout history marketing it has evolved from the product and customer focus, up to the age of the Internet and social networks with full customization of the marketing mix.

So all those who today want to prepare to reach management positions within the Sales and Marketing department must unavoidably formed in each and every one of these aspects.

In the Executive Master in Marketing, Sales and Digital Strategy will learn step by step to develop an integrated marketing plan with an overview of both conventional and digital media, making a tour of the strategic marketing and product marketing direct, relational and customers to finish with the most modern methodologies of Digital Marketing, SEO, SEM and Social Media.... [-]


Master In Strategic Marketing And Sales

School of Continuing Education – Universitat de Barcelona
Campus Full time April 2019 Spain Barcelona

University graduates interested in expanding and improving their knowledge in the areas of Marketing, Sales and Organizational Management as part of their career development. [+]

TARGET

University graduates interested in expanding and improving their knowledge in the areas of Marketing, Sales and Organizational Management as part of their career development. Professionals in Marketing and / or Sales wishing to renew knowledge to enhance their careers. Professionals from other areas who want to supplement their training and development in the field of marketing.Consultores or consultants seeking to acquire, update or revise your knowledge of marketing and sales and applications.

New habits, new trends and behaviors, new ways to communicate, more information from consumers and greater demands ... These constant changes require marketers and sales to rethink their philosophies, concepts and tools to reach the business excellence. Only companies and organizations able to adapt and adjust their marketing policy to changes in the market will be able to move forward.... [-]


Web Master SEO And Search Engine Optimization

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 750 hours October 2018 Spain Barcelona

The Master SEO and Search Engine Optimization Web responds to the strategic and tactical need for companies to introduce the SEO in your digital marketing plan in order to increase their visibility and control their organic search engine rankings. [+]

The Master SEO and Search Engine Optimization Web responds to the strategic and tactical need for companies to introduce the SEO in your digital marketing plan in order to increase their visibility and control their organic search engine rankings.

This has led to increased demand for qualified professionals in the design and implementation of SEO strategies that have a high strategic and analytical capacity and performance have updated the search engine algorithms with existing resources knowledge.

You will learn in the Master needed to run the development phases of an SEO strategy hand active professionals most recognized and thanks to a practical learning methodology where you conviertirás a professional SEO from day knowledge.... [-]


Master's Strategic Marketing Direction

Fundación Universitaria Iberoamericana (FUNIBER)
Online Part time 6 - 24 months Open Enrollment Spain Barcelona

The Master in Strategic Marketing specializes in integrating the fundamental concepts involved with the system of thought, action and Marketing Management in the XXI century ... [+]

Master in Strategic Marketing

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The Master in Strategic Marketing specializes in integrating the fundamental concepts involved with the system of thought, action and Marketing Management in the XXI century, as part of an integrated approach to strategic management in business organizations and public nonprofit and non-profit, and the different processes, techniques and tools that can be useful to efficiently conduct the same.

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The Master in Strategic Marketing specialist, through this training program, manages the joint teaching of theoretical and practical cases in the area of ​​application of marketing management.

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