Master in Strategic Marketing in Europe

Find Masters Programs in Strategic Marketing in Europe 2018

Strategic Marketing

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

Strategic marketing is a facet of the business world that focuses on helping businesses be original, successful, and competitive in an aggressive field. Students may work on creating television ads, helping devise selling points for products, or figuring out a catchy tagline that attracts consumer attention.

Europe is the sixth largest continent and includes 47 countries and assorted dependencies, islands and territories. It is bordered by the Mediterranean Sea to the south, Asia to the east, and the Atlantic Ocean to the West.

View all Master Programs in Strategic Marketing in Europe 2018

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2018 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.... [-]


Online Master in Political Marketing

Rome Business School
Online Part time 12 months Open Enrollment Italy Rome

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive. [+]

Starting date: each year, in March and October.

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - a Practical organization of the event. The electoral system and its... [-]


China-Europe Executive Master of Business Marketing

Freie Universität Berlin
Online Campus Part time 16 months April 2019 Germany Berlin + 1 more

The program relies on more than 30 years of experience in executive management education in the business-to-business realm. Linked by over three decades of partnership, the two institutions enjoy an outstanding reputation in Germany and China. [+]

The markets for industrial goods and professional services are constantly in flux. That means it is critically important for businesses to develop and maintain a climate of ongoing learning and proactive conduct among all employees.

Over the past decade, China has developed into a global economic power-house and overtaken Germany to become the world’s greatest exporter in 2009. On the one hand, doing business in China is still something quite different than dealing with Western trade partners for Europeans. On the other hand, engaging in economic activities in Europe may be completely novel for many Chinese executives.

To face these challenges from both perspectives, Freie Universität Berlin collaborates with Peking University to offer you a new part-time executive program: The China-Europe Executive Master of Business Marketing (China-Europe EMBM). The program relies on more than 30 years of experience in executive management education in the business-to-business realm. Linked by over three decades of partnership, the two institutions enjoy an outstanding reputation in Germany and China.... [-]


Online Masters Degree in Advertising Strategy & Planning

Flexible Learning with Falmouth University
Online Part time 2 years September 2018 United Kingdom Saint Ives

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department. [+]

An online course with optional face-to-face workshop.

Early bird discount up to £1,000.

Course Overview

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department.

The course is part of Falmouth University’s School of Communication Design: renowned for its teaching excellence; supported by first-class industry contacts; and recognised for the international diversity of its alumni.... [-]


Master in Branding and Brand Strategy

Seeway - Barcelona
Campus Part time 9 months October 2018 Spain Barcelona

In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience. [+]

The global management of a brand as its own entity is today a determining factor for its success. Brands speak, listen, feel and interact with their environment permanently.

Only those brands that are based on a correct brand strategy remain in solid market positions.

In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience.

SummaryCredits: 60 ECTSHours: Monday, Wednesday and Friday from 6:30 p.m. to 9:30 p.m.Modality: Presencial BarcelonaClass period: October to Junegoals

The Master in Branding and Brand Strategy makes you a professional specialized in the creation of brands, their strategy and values, their graphic representation and communication. The totally practical methodology will allow you to develop projects that respond to the current market needs. Throughout the program you will develop the concepts, techniques and strategies that bring personality to a brand, make it profitable and position it in a unique and harmonious way in their environment.... [-]


3Continent Master in Strategic Marketing (DUAL DEGREE)

Antwerp Management School
Campus Full time 1 year August 2018 Belgium Antwerp

This 3Continent Master in Strategic Marketing offers recent university graduates a state of the art insight in global business and marketing and provides both the academic knowledge and the practical skills to enable them to pursue a successful international career in business and marketing. The specialization in marketing will give you a smooth entry in the job market, while the broader scope of global business in the first semester will definitely benefit your career in the longer run. [+]

3Continent Master in Strategic Marketing (3C MSM)

What better to prepare young minds for a successful professional career than to offer them a global look at management? The best way to show the next generation of leaders how businesses work in different regions is by showing them up close. This unique 10-month full-time master program will give students the opportunity to study and gain practical experience in Antwerp, Brazil, and New York. It will provide students with advanced market research, quantitative and qualitative data analysis, strategic planning and marketing skills in a unique global setting. Equipped with those advanced skills, you will be fully prepared to build a successful career in Global marketing and business wherever in the world you choose to work.... [-]


Official university master's degree in marketing direction specialization in strategic communication

euncet Business School
Campus Full time 1 year October 2018 Spain Barcelona

A global environment, extraordinarily competitive and changing as the current poses new challenges to future managers and managers of the marketing, communication and sales-sales departments. [+]

Duration: 360 hours - 60 ECTS Start date: 10/08/2018 End date: 07/18/2019 Academic Year: from 09/01/2018 to 09/15/2019 Schedule: Tuesday, Wednesday and Thursday from 6:00 p.m. to 9:45 p.m. Teaching center : Euncet Business School - Terrassa Qualification: Official qualification by the UPC Director of the Master: Dr. David López Co-director : Dr. Jessica Lingan Academic information: a info.euncet.es

A global environment, extraordinarily competitive and changing as the current poses new challenges to future managers and managers of the marketing, communication and sales-sales departments.

The changes derived from the use of technologies and the successive changes in consumer habits have led to an increase in the demand for jobs related to marketing, the commercial field and communication. While it is true that this increase in specialties requires increasingly adapted profiles, it is no less true that the marketing and commercial management in the company must be characterized by an integrating vision that takes into account, in addition to a high degree of knowledge of the new technologies, an in-depth knowledge of consumer behavior to achieve competitive advantages in the long term.... [-]


Master in Commercial Management and Marketing - Esp. Strategic and Digital Marketing

euncet Business School
Campus Full time October 2018 Spain Barcelona

The Master's Degree in Commercial Management and Marketing - Specialization in Strategic and Digital Marketing allows to develop the skills and abilities necessary to assimilate the most advanced analytical, strategic and operative concepts to understand, create, offer and communicate added value to the current client, also incorporating all the potential that they enclose digital environments, to integrate them with the appropriate tools and effectively, within their strategy and operational marketing and communication actions. [+]

Why study a Master in Commercial Management and Marketing - Sp. Strategic and Digital Marketing?

The Master's Degree in Commercial Management and Marketing - Specialization in Strategic and Digital Marketing allows to develop the skills and abilities necessary to assimilate the most advanced analytical, strategic and operative concepts to understand, create, offer and communicate added value to the current client, also incorporating all the potential that they enclose digital environments, to integrate them with the appropriate tools and effectively, within their strategy and operational marketing and communication actions.

This program can be financed up to 48 months . Get in touch with us to ask us for a simulation!... [-]


Web Master SEO and Search Engine Optimization

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 750 hours October 2018 Spain Barcelona

The Master SEO and Search Engine Optimization Web responds to the strategic and tactical need for companies to introduce the SEO in your digital marketing plan in order to increase their visibility and control their organic search engine rankings. [+]

The Master SEO and Search Engine Optimization Web responds to the strategic and tactical need for companies to introduce the SEO in your digital marketing plan in order to increase their visibility and control their organic search engine rankings.

This has led to increased demand for qualified professionals in the design and implementation of SEO strategies that have a high strategic and analytical capacity and performance have updated the search engine algorithms with existing resources knowledge.

You will learn in the Master needed to run the development phases of an SEO strategy hand active professionals most recognized and thanks to a practical learning methodology where you conviertirás a professional SEO from day knowledge.... [-]


Executive master in digital marketing, analytical and ux

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 1125 hours October 2018 Spain Barcelona

The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ". [+]

Internet and digital media have become essential marketing channels and sales -ecommerce-. The shortage of really qualified professionals in digital marketing makes this one of the most demanded profiles, both digital native companies, such as companies in the digitization process.

The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ".

In the Master in Digital Marketing you will learn to design digital marketing strategies, optimize attracting traffic, improve conversion and user experience, developing your analytical skills to interpret the data and improve the process.... [-]


Master in Strategic Marketing and Sales

School of Continuing Education – Universitat de Barcelona
Campus Full time April 2019 Spain Barcelona

University graduates interested in expanding and improving their knowledge in the areas of Marketing, Sales and Organizational Management as part of their career development. [+]

TARGET

University graduates interested in expanding and improving their knowledge in the areas of Marketing, Sales and Organizational Management as part of their career development. Professionals in Marketing and / or Sales wishing to renew knowledge to enhance their careers. Professionals from other areas who want to supplement their training and development in the field of marketing.Consultores or consultants seeking to acquire, update or revise your knowledge of marketing and sales and applications.

New habits, new trends and behaviors, new ways to communicate, more information from consumers and greater demands ... These constant changes require marketers and sales to rethink their philosophies, concepts and tools to reach the business excellence. Only companies and organizations able to adapt and adjust their marketing policy to changes in the market will be able to move forward.... [-]


Master's degree in strategic marketing management and business innovation in madrid

Madrid School of Marketing
Campus Full time 400 hours September 2018 Spain Madrid

The Master in Strategic Marketing and Business Innovation- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. [+]

PRESENTATION

The Master in Strategic Marketing and Business Innovation- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career.

The highly specialized in marketing and sales, the program gives you the competence and skills to become a leader at the same time will develop a thorough understanding of strategic planning, finance to marketing professionals, consumer behavior, techniques market research, strategic pricing, the sales management, retail marketing, digital marketing, the businessintelligent, branding and development of strategic marketing plans and others.... [-]


Executive master in social media and strategic marketing 2.0

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 1125 hours October 2018 Spain Barcelona

In the Executive Master in Marketing, Sales and Digital Strategy will learn step by step to develop an integrated marketing plan with an overview of both conventional and digital media, making a tour of the strategic marketing and product marketing direct, relational and customers to finish with the most modern methodologies of Digital Marketing, SEO, SEM and Social Media. [+]

Throughout history marketing it has evolved from the product and customer focus, up to the age of the Internet and social networks with full customization of the marketing mix.

So all those who today want to prepare to reach management positions within the Sales and Marketing department must unavoidably formed in each and every one of these aspects.

In the Executive Master in Marketing, Sales and Digital Strategy will learn step by step to develop an integrated marketing plan with an overview of both conventional and digital media, making a tour of the strategic marketing and product marketing direct, relational and customers to finish with the most modern methodologies of Digital Marketing, SEO, SEM and Social Media.... [-]


European Master in Management and Advertising Strategies

Ecole Supérieure Ouverte à Distance
Online Full time Part time 2 years Open Enrollment France France Online Belgium Belgium Online Switzerland Switzerland Online Luxembourg Luxembourg Online Lebanon Lebanon Online Martinique (Fr.) Martinique Online Reunion (Fr.) Reunion Online Guadeloupe (Fr.) Guadeloupe Online Mauritius Mauritius Online Canada Canada Online Algeria Algeria Online Tunisia Tunisia Online Morocco Morocco Online French Guiana French Guiana Online French Polynesia French Polynesia Online + 29 more

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today. [+]

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today.

Your Profile

Faculty of listening, dialogue and contact, sensitivity of the digital world, mastery of social media, creative and persuasive.

Acquire the following skills:

Identify out additional media strategies Make a choice among non-media technology Establish a media planning Know how to program in advertising investments Understand the various stages of the graphic chain How to select an audiovisual production agency Develop a communications strategy Master the different types of communication Knowledge of the legal aspects related to trades communication Of protecting a digital identity Design a digital strategy Pilot a project involving several actors of the Web ... [-]

Master's strategic marketing direction

Fundación Universitaria Iberoamericana (FUNIBER)
Online Part time 6 - 24 months Open Enrollment Spain Barcelona

The Master in Strategic Marketing specializes in integrating the fundamental concepts involved with the system of thought, action and Marketing Management in the XXI century ... [+]

Master in Strategic Marketing

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The Master in Strategic Marketing specializes in integrating the fundamental concepts involved with the system of thought, action and Marketing Management in the XXI century, as part of an integrated approach to strategic management in business organizations and public nonprofit and non-profit, and the different processes, techniques and tools that can be useful to efficiently conduct the same.

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The Master in Strategic Marketing specialist, through this training program, manages the joint teaching of theoretical and practical cases in the area of ​​application of marketing management.

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