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67 Masters Programs in Strategic Marketing

Earning a Master in Strategic Marketing is an ideal option for those who want to boost their academic credentials, prepare for an entry role in marketing, or progress their marketing career to the next level. Students earning a degree in strategic marketing learn to identify and evaluate the choices that organizations face in establishing their market position and focus on the tools and techniques… Read more

Earning a Master in Strategic Marketing is an ideal option for those who want to boost their academic credentials, prepare for an entry role in marketing, or progress their marketing career to the next level. Students earning a degree in strategic marketing learn to identify and evaluate the choices that organizations face in establishing their market position and focus on the tools and techniques needed to implement an existing marketing strategy.

What is a Master in Strategic Marketing? In this program, emphasis is placed on current academic trends in marketing and the key strategic issues that managers face daily. The constant development of critical thinking and analysis qualifies graduates to make reliable strategic marketing decisions at managerial levels.

The courses are beneficial for those wanting to enhance their careers and learn at a higher level of education. The courses vary but focus primarily on marketing communication, ethics, and decision-making. Core courses also include strategic management, export marketing, and sales techniques.

Institutions around the world and across the country have varying costs for their courses. Anyone interested in earning their degree should contact specific institutions about their course fees and registration costs.

After completing the program and earning their master's degree, individuals can find work in a diverse range of careers. One such area is product management. A graduate can also work as a marketing director. In this position, individuals are responsible for outlining, producing, and executing marketing strategies, communications, and public relations activities. Graduates can also work as market research executives, where they are responsible for planning, coordinating, and administering market research projects for new product testing and assessing customer preferences.

Interested students should start taking some necessary next steps toward attaining an advanced degree in strategic marketing. Our extensive database is an excellent place for students to begin exploring their options, both educationally and geographically. There is no reason to keep your education on hold any longer. To get started with a course, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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IU International University of Applied Sciences – Online
Bad Honnef, Germany

Looking to win the job of your dreams in Marketing? You might have outstanding technical marketing expertise but the thing to really set you apart from other candidates could ... +

Looking to win the job of your dreams in Marketing? You might have outstanding technical marketing expertise but the thing to really set you apart from other candidates could be a master's degree in management and International Marketing. In such a creative, inspiring, and diverse field, it pays to demonstrate your business knowledge and your ability to manage people, time, and projects. The IU Master’s in International Marketing Management can help you do just that and give you firm skills in leadership and communication. With IU, you can study100% online,on campus,or switch between both with ournewflexible studiesoption. -
MA
Full-time
Part-time
12 - 24 months
English
Online
 
Arden Study Centre, Berlin
Berlin, Germany

The MSc Strategic Digital Marketing course delivered at our Berlin campus has been designed to teach you the core principles and skills at use in contemporary marketing. Given ... +

The MSc Strategic Digital Marketing course delivered at our Berlin campus has been designed to teach you the core principles and skills at use in contemporary marketing. Given the nature of today’s constantly evolving marketing landscape, this course is ideal for both career changers and professional marketers looking to transition into more senior-level roles. The course will provide you with in-demand knowledge of data-driven marketing practices, user experience (UX), and Martech, alongside skills in critical thinking, brand building, leadership, and digital creativity. The course will provide you with the practical skills you need to respond to future changes in marketing technology and consumer experience, and adapt your marketing knowledge to any environment. -
MSc
Full-time
12 months
English
Campus
 
GISMA ULaw
Berlin, Germany

The MSc Strategic Business Management programme covers fundamental concepts in business strategy and performance management. This programme provides graduates with the skills ... +

The MSc Strategic Business Management programme covers fundamental concepts in business strategy and performance management. This programme provides graduates with the skills to develop and understand how to manage national and international organisations. -
MSc
Full-time
English
Campus
 

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Berlin School Of Business & Innovation
Berlin, Germany

Turn your passion into a career, and enrol on the MSc Digital Marketing programme at BSBI. Throughout this industry-focused programme, you’ll have the opportunity to develop c ... +

Turn your passion into a career, and enrol on the MSc Digital Marketing programme at BSBI. Throughout this industry-focused programme, you’ll have the opportunity to develop creative and analytical skills that will help you reach customers, increase leads and also have an excellent chance of securing some of the most coveted roles in marketing. With enterprise, success and leadership at our core, we’ll provide you with the tools needed to become a leader capable of managing change and leading projects. -
MSc
Full-time
18 months
English
Oct 2022
Campus
 
EPITA School of Engineering and Computer Science
Paris, France

Whether or not you have data science background, you can learn to how to capitalize on the powerful AI to reinvent marketing strategies.

Whether or not you have data science background, you can learn to how to capitalize on the powerful AI to reinvent marketing strategies. -
MSc
Full-time
18 - 24 months
English
Sep 2022
31 Jul 2022
Campus
 
Cranfield School of Management
Cranfield, United Kingdom

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. In the QS World University Rankings: Mast ... +

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. In the QS World University Rankings: Masters in Marketing Rankings 2022 Cranfield School of Management's full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 15th in the world overall, 3rd in the UK and 7th in the world for employability. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics. -
MSc
Full-time
English
Sep 2022
Campus
 
Hult International Business School
London, United Kingdom +1 More

Stand out in a competitive global marketplace with Hult’s one-year MIM that equips you with the international strategic skills, creative executional ability, and cutting-edge ... +

Stand out in a competitive global marketplace with Hult’s one-year MIM that equips you with the international strategic skills, creative executional ability, and cutting-edge knowledge to thrive in a constantly shifting digital environment. -
Master
Full-time
11 months
English
Sep 2022
28 Jul 2022
Campus
 
University of Castilla La Mancha
Cuenca, Spain +1 More

This double degree is justified as a way to expand and vary the academic offer aimed at students and take advantage of synergies thanks to existing resources. Both degrees hav ... +

This double degree is justified as a way to expand and vary the academic offer aimed at students and take advantage of synergies thanks to existing resources. Both degrees have a high degree of complementarity and through the authorization of simultaneity of studies, the adaptation of schedules and the recognition of credits, a very attractive offer can be proposed for students who fulfill the competencies contained in the verified reports of both master's degrees. -
Master
Full-time
3 semesters
Spanish
Sep 2022
Campus
 
Rome Business School
Italy Online, Italy

Rome Business School's Master in Corporate Communication is designed to provide the student with a thorough and up-to-date knowledge of the political sciences and the most adv ... +

Rome Business School's Master in Corporate Communication is designed to provide the student with a thorough and up-to-date knowledge of the political sciences and the most advanced and productive techniques in marketing, planning, communication, campaign running, and analysis of every possible political scenery and situation. -
Master
Part-time
12 months
English
Oct 2022
Online
 
Middlesex University Dubai
Dubai, United Arab Emirates

Today’s customers are more knowledgeable than ever before, demanding a wider variety and better quality in products and services. Organisations are looking to marketing strate ... +

Today’s customers are more knowledgeable than ever before, demanding a wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets. The programme brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. -
MSc
Full-time
Part-time
English
Campus
 
University of Groningen
Groningen, Netherlands

The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) from Groningen with the expertise in Strategic Marketing from the BI Norwegia ... +

The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) from Groningen with the expertise in Strategic Marketing from the BI Norwegian Business school in Oslo. In Groningen, you will study thoroughly methods that allow you to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science profile are used as a basis for making research-based strategic and tactical marketing decisions. -
Master
Full-time
2 years
English (UK)
01 Sep 2023
01 May 2023
Campus
 
Montpellier Business School
Montpellier, France

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your custo ... +

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialization, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics. -
MSc
Full-time
English
Sep 2022
Campus
 
London School of Planning and Management
London, United Kingdom

Develop your strategic marketing skills and compete in today’s increasingly global marketplace. Building on this foundation, you can tailor your degree to your career path, wi ... +

Develop your strategic marketing skills and compete in today’s increasingly global marketplace. Building on this foundation, you can tailor your degree to your career path, with options including digital marketing, supply chain management and the management of negotiation. -
MSc
Full-time
12 - 18 months
English
Online
 
GBSB Global Business School
Barcelona, Spain

With an emphasis on the application of marketing concepts, tools, and techniques in a real-world business setting, the Master of Science in Marketing program is designed to pr ... +

With an emphasis on the application of marketing concepts, tools, and techniques in a real-world business setting, the Master of Science in Marketing program is designed to provide students with the opportunity to acquire knowledge in various areas within the field of marketing while developing strategic thinking and business leadership skills. -
MSc
Full-time
9 months
English
Campus
 
Rennes School of Business
Rennes, France

This program enables students to gain knowledge and skills in Strategic and Digital Marketing that are highly demanded in today’s global business. The program is a perfect ble ... +

This program enables students to gain knowledge and skills in Strategic and Digital Marketing that are highly demanded in today’s global business. The program is a perfect blend between theory and practice, using advanced teaching methodologies based on simulation games, real business cases, collaboration with experts, and market research to ensure gaining the required competencies for the digitalized business environment. -
MSc
Full-time
15 months
English
Sep 2022
Campus