Masters Programs in Strategic Marketing

Compare 10 Masters Programs in Strategic Marketing

Strategic Marketing

Earning a Master in Strategic Marketing is an ideal option for those who want to boost their academic credentials, prepare for an entry role in marketing, or progress their marketing career to the next level. Students earning a degree in strategic marketing learn to identify and evaluate the choices that organizations face in establishing their market position and focus on the tools and techniques needed to implement an existing marketing strategy.

What is a Master in Strategic Marketing? In this program, emphasis is placed on current academic trends in marketing and the key strategic issues that managers face daily. The constant development of critical thinking and analysis qualifies graduates to make reliable strategic marketing decisions at managerial levels.

The courses are beneficial for those wanting to enhance their careers and learn at a higher level of education. The courses vary but focus primarily on marketing communication, ethics, and decision-making. Core courses also include strategic management, export marketing, and sales techniques.

Institutions around the world and across the country have varying costs for their courses. Anyone interested in earning their degree should contact specific institutions about their course fees and registration costs.

After completing the program and earning their master's degree, individuals can find work in a diverse range of careers. One such area is product management. A graduate can also work as a marketing director. In this position, individuals are responsible for outlining, producing, and executing marketing strategies, communications, and public relations activities. Graduates can also work as market research executives, where they are responsible for planning, coordinating, and administering market research projects for new product testing and assessing customer preferences.

Interested students should start taking some necessary next steps toward attaining an advanced degree in strategic marketing. Our extensive database is an excellent place for students to begin exploring their options, both educationally and geographically. There is no reason to keep your education on hold any longer. To get started with a course, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Master in Strategic Marketing and Sales

School of Continuing Education – Universitat de Barcelona
Campus Full time April 2019 Spain Barcelona

University graduates interested in expanding and improving their knowledge in the areas of Marketing, Sales and Organizational Management as part of their career development. [+]

TARGET

University graduates interested in expanding and improving their knowledge in the areas of Marketing, Sales and Organizational Management as part of their career development. Professionals in Marketing and / or Sales wishing to renew knowledge to enhance their careers. Professionals from other areas who want to supplement their training and development in the field of marketing.Consultores or consultants seeking to acquire, update or revise your knowledge of marketing and sales and applications.

New habits, new trends and behaviors, new ways to communicate, more information from consumers and greater demands ... These constant changes require marketers and sales to rethink their philosophies, concepts and tools to reach the business excellence. Only companies and organizations able to adapt and adjust their marketing policy to changes in the market will be able to move forward.... [-]


European Master in Management and Advertising Strategies

Ecole Supérieure Ouverte à Distance
Online Full time Part time 2 years Open Enrollment France France Online Belgium Belgium Online Switzerland Switzerland Online Luxembourg Luxembourg Online Lebanon Lebanon Online Martinique (Fr.) Martinique Online Reunion (Fr.) Reunion Online Guadeloupe (Fr.) Guadeloupe Online Mauritius Mauritius Online Canada Canada Online Algeria Algeria Online Tunisia Tunisia Online Morocco Morocco Online French Guiana French Guiana Online French Polynesia French Polynesia Online + 29 more

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today. [+]

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today.

Your Profile

Faculty of listening, dialogue and contact, sensitivity of the digital world, mastery of social media, creative and persuasive.

Acquire the following skills:

Identify out additional media strategies Make a choice among non-media technology Establish a media planning Know how to program in advertising investments Understand the various stages of the graphic chain How to select an audiovisual production agency Develop a communications strategy Master the different types of communication Knowledge of the legal aspects related to trades communication Of protecting a digital identity Design a digital strategy Pilot a project involving several actors of the Web ... [-]

Master in Strategic Intelligence and Marketing

Avicenne Private Business School (APBS)
Campus Full time 4 semesters September 2019 Tunisia Tunis

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aims to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. [+]

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aims to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. Our graduates have benefited substantially from their experience of studying in a convivial, yet demanding, academic environment. The main aim of our full-time programs is to introduce a much stronger practical emphasis with a focus on strategic, corporate and financial management.

Admission Requirements

Bachelor degree in related fields; Admission tests administered by APBS.

Skills Acquired ... [-]

Master's strategic marketing direction

Fundación Universitaria Iberoamericana (FUNIBER)
Online Part time 6 - 24 months Open Enrollment Spain Barcelona

The Master in Strategic Marketing specializes in integrating the fundamental concepts involved with the system of thought, action and Marketing Management in the XXI century ... [+]

Master in Strategic Marketing

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The Master in Strategic Marketing specializes in integrating the fundamental concepts involved with the system of thought, action and Marketing Management in the XXI century, as part of an integrated approach to strategic management in business organizations and public nonprofit and non-profit, and the different processes, techniques and tools that can be useful to efficiently conduct the same.

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The Master in Strategic Marketing specialist, through this training program, manages the joint teaching of theoretical and practical cases in the area of ​​application of marketing management.

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Professional Masters in marketing strategies & communication digital online

Instituto Internacional de Marketing - Digital Business School
Online Campus Part time 14 months September 2019 Spain Barcelona Madrid + 2 more

In the Professional Master in Strategies of Digital Communication & Online Marketing you will receive a comprehensive training so that you can successfully exercise the role of Director of Digital Communication; proposing the best action plans for your company and analyzing the results to improve your performance on a daily basis. [+]

The demand for communication specialists, who master the digital media is growing exponentially.

Why the Professional Master's Degree in Digital Communication & Online Marketing Strategies?

Digital Marketing has become an essential component for the development of a company. The sector requires highly qualified professionals capable of generating original and effective communication strategies that guarantee the maximum profitability of a business.

In the Professional Master in Strategies of Digital Communication & Online Marketing you will receive a comprehensive training so that you can successfully exercise the role of Director of Digital Communication; proposing the best action plans for your company and analyzing the results to improve your performance on a daily basis.... [-]


Master in Branding and Brand Strategy

Seeway - Barcelona
Campus Part time 9 months October 2019 Spain Barcelona

In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience. [+]

The global management of a brand as its own entity is today a determining factor for its success. Brands speak, listen, feel and interact with their environment permanently.

Only those brands that are based on a correct brand strategy remain in solid market positions.

In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience.

SummaryCredits: 60 ECTSHours: Monday, Wednesday and Friday from 6:30 p.m. to 9:30 p.m.Modality: Presencial BarcelonaClass period: October to Junegoals

The Master in Branding and Brand Strategy makes you a professional specialized in the creation of brands, their strategy and values, their graphic representation and communication. The totally practical methodology will allow you to develop projects that respond to the current market needs. Throughout the program you will develop the concepts, techniques and strategies that bring personality to a brand, make it profitable and position it in a unique and harmonious way in their environment.... [-]


MM in the Field of Strategic Marketing

Wits Business School
Campus Part time 2 years February 2019 South Africa Johannesburg

Advance your knowledge of business and marketing concepts and launch your career in marketing. Gain the knowledge and confidence to take on substantial marketing projects using the latest science and thinking. [+]

Programme Overview

Our Master of Management in the field of Strategic Marketing is for postgraduate students who want to convert their undergraduate degree into a highly valuable WBS MM degree and break into a career in marketing, as well as for practicing marketers who want to advance their careers armed with the knowledge they need to confidently take on substantial projects using the latest marketing science and thinking.

Curriculum

The Masters in Strategic Marketing is a 2-year part-time programme that is covered in two parts. You will do in-depth coursework through a number of modules, followed by a dissertation on a research topic of your choice. The dissertation comprises 50% of your mark and builds on everything you have learned during the course. You will need to choose a suitable topic, develop a research proposal, collect and analyze data, and present a research report.... [-]


Online Masters Degree in Advertising Strategy & Planning

Flexible Learning with Falmouth University
Online Part time 2 years January 2019 United Kingdom Saint Ives

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department. [+]

An online course with optional face-to-face workshop.

Early bird discount up to £1,000.

Course Overview

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department.

The course is part of Falmouth University’s School of Communication Design: renowned for its teaching excellence; supported by first-class industry contacts; and recognised for the international diversity of its alumni.... [-]


Master in Political Marketing

Rome Business School
Online Part time 12 months Open Enrollment Italy Rome

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive. [+]

Starting date: each year, in March and October.

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - a Practical organization of the event. The electoral system and its... [-]


Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2019 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.... [-]