Masters Programs in Strategic Marketing

Compare 19 Masters Programs in Strategic Marketing

Strategic Marketing

Earning a Master in Strategic Marketing is an ideal option for those who want to boost their academic credentials, prepare for an entry role in marketing, or progress their marketing career to the next level. Students earning a degree in strategic marketing learn to identify and evaluate the choices that organizations face in establishing their market position and focus on the tools and techniques needed to implement an existing marketing strategy.

What is a Master in Strategic Marketing? In this program, emphasis is placed on current academic trends in marketing and the key strategic issues that managers face daily. The constant development of critical thinking and analysis qualifies graduates to make reliable strategic marketing decisions at managerial levels.

The courses are beneficial for those wanting to enhance their careers and learn at a higher level of education. The courses vary but focus primarily on marketing communication, ethics, and decision-making. Core courses also include strategic management, export marketing, and sales techniques.

Institutions around the world and across the country have varying costs for their courses. Anyone interested in earning their degree should contact specific institutions about their course fees and registration costs.

After completing the program and earning their master's degree, individuals can find work in a diverse range of careers. One such area is product management. A graduate can also work as a marketing director. In this position, individuals are responsible for outlining, producing, and executing marketing strategies, communications, and public relations activities. Graduates can also work as market research executives, where they are responsible for planning, coordinating, and administering market research projects for new product testing and assessing customer preferences.

Interested students should start taking some necessary next steps toward attaining an advanced degree in strategic marketing. Our extensive database is an excellent place for students to begin exploring their options, both educationally and geographically. There is no reason to keep your education on hold any longer. To get started with a course, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2018 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.... [-]


Master in Strategic Intelligence and Marketing

Avicenne Private Business School (APBS)
Campus Full time 4 semesters September 2018 Tunisia Tunis

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aims to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. [+]

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aims to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. Our graduates have benefited substantially from their experience of studying in a convivial, yet demanding, academic environment. The main aim of our full-time programs is to introduce a much stronger practical emphasis with a focus on strategic, corporate and financial management.

Admission Requirements

Bachelor degree in related fields; Admission tests administered by APBS.

Skills Acquired ... [-]

Online Master in Political Marketing

Rome Business School
Online Part time 12 months Open Enrollment Italy Rome

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive. [+]

Starting date: each year, in March and October.

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - a Practical organization of the event. The electoral system and its... [-]


China-Europe Executive Master of Business Marketing

Freie Universität Berlin
Online Campus Part time 16 months April 2019 Germany Berlin + 1 more

The program relies on more than 30 years of experience in executive management education in the business-to-business realm. Linked by over three decades of partnership, the two institutions enjoy an outstanding reputation in Germany and China. [+]

The markets for industrial goods and professional services are constantly in flux. That means it is critically important for businesses to develop and maintain a climate of ongoing learning and proactive conduct among all employees.

Over the past decade, China has developed into a global economic power-house and overtaken Germany to become the world’s greatest exporter in 2009. On the one hand, doing business in China is still something quite different than dealing with Western trade partners for Europeans. On the other hand, engaging in economic activities in Europe may be completely novel for many Chinese executives.

To face these challenges from both perspectives, Freie Universität Berlin collaborates with Peking University to offer you a new part-time executive program: The China-Europe Executive Master of Business Marketing (China-Europe EMBM). The program relies on more than 30 years of experience in executive management education in the business-to-business realm. Linked by over three decades of partnership, the two institutions enjoy an outstanding reputation in Germany and China.... [-]


Online Masters Degree in Advertising Strategy & Planning

Flexible Learning with Falmouth University
Online Part time 2 years September 2018 United Kingdom Saint Ives

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department. [+]

An online course with optional face-to-face workshop.

Early bird discount up to £1,000.

Course Overview

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department.

The course is part of Falmouth University’s School of Communication Design: renowned for its teaching excellence; supported by first-class industry contacts; and recognised for the international diversity of its alumni.... [-]


MM in the Field of Strategic Marketing

Wits Business School
Campus Part time 2 years February 2019 South Africa Johannesburg

Advance your knowledge of business and marketing concepts and launch your career in marketing. Gain the knowledge and confidence to take on substantial marketing projects using the latest science and thinking. [+]

Programme Overview

Our Master of Management in the field of Strategic Marketing is for postgraduate students who want to convert their undergraduate degree into a highly valuable WBS MM degree and break into a career in marketing, as well as for practicing marketers who want to advance their careers armed with the knowledge they need to confidently take on substantial projects using the latest marketing science and thinking.

Curriculum

The Masters in Strategic Marketing is a 2-year part-time programme that is covered in two parts. You will do in-depth coursework through a number of modules, followed by a dissertation on a research topic of your choice. The dissertation comprises 50% of your mark and builds on everything you have learned during the course. You will need to choose a suitable topic, develop a research proposal, collect and analyze data, and present a research report.... [-]


Master In Branding And Brand Strategy

Seeway - Barcelona
Campus Part time 9 months October 2018 Spain Barcelona

In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience. [+]

The global management of a brand as its own entity is today a determining factor for its success. Brands speak, listen, feel and interact with their environment permanently.

Only those brands that are based on a correct brand strategy remain in solid market positions.

In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience.

SummaryCredits: 60 ECTSHours: Monday, Wednesday and Friday from 6:30 p.m. to 9:30 p.m.Modality: Presencial BarcelonaClass period: October to Junegoals

The Master in Branding and Brand Strategy makes you a professional specialized in the creation of brands, their strategy and values, their graphic representation and communication. The totally practical methodology will allow you to develop projects that respond to the current market needs. Throughout the program you will develop the concepts, techniques and strategies that bring personality to a brand, make it profitable and position it in a unique and harmonious way in their environment.... [-]


Online Master In Strategic Brand Management And Communication

LaBasad - Barcelona School of Arts & Design
Online Full time 1 year May 2019 Spain Spain Online

The Online Master in Strategic Brand Management and Communication of Fashion Brands offers an updated view of the latest trends in the sector. The objective of this master is to know the market in its entirety to connect fashion and consumer effectively, and translate what is trend into an attractive visual proposal. [+]

Online Master in Strategic Brand Management and CommunicationObjectives of the Master

The Online Master in Strategic Brand Management and Communication of Fashion Brands offers an updated view of the latest trends in the sector. The objective of this master is to know the market in its entirety to connect fashion and consumer effectively, and translate what is trend into an attractive visual proposal.

With the Online Master in Management and Strategic Communication of Fashion Brands of LABASAD , the complete cycle of fashion is managed, from the conceptualization of the product until it is placed in the store and entered into the customer's bag.

Acquire styling techniques when dressing.Establish the necessary foundations to develop a collection.Know the importance of marketing at the point of sale.Understand the whole ecosystem after the fashion business.Combining creativity, management skills and entrepreneurial attitudes.Expand the skills and abilities to work with innovation teams.Study plan# 1 Module - HISTORY AND ANALYSIS IN THE FASHION SECTORFashion history: fashion and trendsAnalysis and positioning in the fashion sector# 2 Module - COLLECTION PURSUIT: CREATE AND PREPARE COLLECTIONPreparation and design of collectionsFashion design manufacturing processesProduction managementMarketing and retail marketing strategiesRealization of the collection's LookbookRealization of the Fashion Film of the collectionStyling and other disciplines# 3 Module - DISSEMINATION OF THE COLLECTION: MARKETING AND COMMUNICATIONCreation of the brand imageAdvertising and media relationsCommunication and PR at Fashion eventsInfluencer and RRSS in the fashion sectorFinal Master ProjectAccess requirements... [-]

3Continent Master in Strategic Marketing (DUAL DEGREE)

Antwerp Management School
Campus Full time 1 year August 2018 Belgium Antwerp

This 3Continent Master in Strategic Marketing offers recent university graduates a state of the art insight in global business and marketing and provides both the academic knowledge and the practical skills to enable them to pursue a successful international career in business and marketing. The specialization in marketing will give you a smooth entry in the job market, while the broader scope of global business in the first semester will definitely benefit your career in the longer run. [+]

3Continent Master in Strategic Marketing (3C MSM)

What better to prepare young minds for a successful professional career than to offer them a global look at management? The best way to show the next generation of leaders how businesses work in different regions is by showing them up close. This unique 10-month full-time master program will give students the opportunity to study and gain practical experience in Antwerp, Brazil, and New York. It will provide students with advanced market research, quantitative and qualitative data analysis, strategic planning and marketing skills in a unique global setting. Equipped with those advanced skills, you will be fully prepared to build a successful career in Global marketing and business wherever in the world you choose to work.... [-]


Professional Masters In Marketing Strategies & Communication Digital Online

Instituto Internacional de Marketing - Digital Business School
Online Campus Part time 14 months September 2018 Spain Barcelona Madrid + 2 more

In the Professional Master in Strategies of Digital Communication & Online Marketing you will receive a comprehensive training so that you can successfully exercise the role of Director of Digital Communication; proposing the best action plans for your company and analyzing the results to improve your performance on a daily basis. [+]

The demand for communication specialists, who master the digital media is growing exponentially.

Why the Professional Master's Degree in Digital Communication & Online Marketing Strategies?

Digital Marketing has become an essential component for the development of a company. The sector requires highly qualified professionals capable of generating original and effective communication strategies that guarantee the maximum profitability of a business.

In the Professional Master in Strategies of Digital Communication & Online Marketing you will receive a comprehensive training so that you can successfully exercise the role of Director of Digital Communication; proposing the best action plans for your company and analyzing the results to improve your performance on a daily basis.... [-]


Master In Commercial Management And Marketing - Esp. Strategic And Digital Marketing

euncet Business School
Campus Full time October 2018 Spain Barcelona

The Master's Degree in Commercial Management and Marketing - Specialization in Strategic and Digital Marketing allows to develop the skills and abilities necessary to assimilate the most advanced analytical, strategic and operative concepts to understand, create, offer and communicate added value to the current client, also incorporating all the potential that they enclose digital environments, to integrate them with the appropriate tools and effectively, within their strategy and operational marketing and communication actions. [+]

Why study a Master in Commercial Management and Marketing - Sp. Strategic and Digital Marketing?

The Master's Degree in Commercial Management and Marketing - Specialization in Strategic and Digital Marketing allows to develop the skills and abilities necessary to assimilate the most advanced analytical, strategic and operative concepts to understand, create, offer and communicate added value to the current client, also incorporating all the potential that they enclose digital environments, to integrate them with the appropriate tools and effectively, within their strategy and operational marketing and communication actions.

This program can be financed up to 48 months . Get in touch with us to ask us for a simulation!... [-]


Official University Master's Degree In Marketing Direction Specialization In Strategic Communication

euncet Business School
Campus Full time 1 year October 2018 Spain Barcelona

A global environment, extraordinarily competitive and changing as the current poses new challenges to future managers and managers of the marketing, communication and sales-sales departments. [+]

Duration: 360 hours - 60 ECTS Start date: 10/08/2018 End date: 07/18/2019 Academic Year: from 09/01/2018 to 09/15/2019 Schedule: Tuesday, Wednesday and Thursday from 6:00 p.m. to 9:45 p.m. Teaching center : Euncet Business School - Terrassa Qualification: Official qualification by the UPC Director of the Master: Dr. David López Co-director : Dr. Jessica Lingan Academic information: a info.euncet.es

A global environment, extraordinarily competitive and changing as the current poses new challenges to future managers and managers of the marketing, communication and sales-sales departments.

The changes derived from the use of technologies and the successive changes in consumer habits have led to an increase in the demand for jobs related to marketing, the commercial field and communication. While it is true that this increase in specialties requires increasingly adapted profiles, it is no less true that the marketing and commercial management in the company must be characterized by an integrating vision that takes into account, in addition to a high degree of knowledge of the new technologies, an in-depth knowledge of consumer behavior to achieve competitive advantages in the long term.... [-]


Master's Strategic Marketing Direction

Fundación Universitaria Iberoamericana (FUNIBER)
Online Part time 6 - 24 months Open Enrollment Spain Barcelona

The Master in Strategic Marketing specializes in integrating the fundamental concepts involved with the system of thought, action and Marketing Management in the XXI century ... [+]

Master in Strategic Marketing

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The Master in Strategic Marketing specializes in integrating the fundamental concepts involved with the system of thought, action and Marketing Management in the XXI century, as part of an integrated approach to strategic management in business organizations and public nonprofit and non-profit, and the different processes, techniques and tools that can be useful to efficiently conduct the same.

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The Master in Strategic Marketing specialist, through this training program, manages the joint teaching of theoretical and practical cases in the area of ​​application of marketing management.

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Executive Master In Digital Marketing, Analytical And Ux

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 1125 hours October 2018 Spain Barcelona

The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ". [+]

Internet and digital media have become essential marketing channels and sales -ecommerce-. The shortage of really qualified professionals in digital marketing makes this one of the most demanded profiles, both digital native companies, such as companies in the digitization process.

The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ".

In the Master in Digital Marketing you will learn to design digital marketing strategies, optimize attracting traffic, improve conversion and user experience, developing your analytical skills to interpret the data and improve the process.... [-]


Web Master SEO And Search Engine Optimization

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 750 hours October 2018 Spain Barcelona

The Master SEO and Search Engine Optimization Web responds to the strategic and tactical need for companies to introduce the SEO in your digital marketing plan in order to increase their visibility and control their organic search engine rankings. [+]

The Master SEO and Search Engine Optimization Web responds to the strategic and tactical need for companies to introduce the SEO in your digital marketing plan in order to increase their visibility and control their organic search engine rankings.

This has led to increased demand for qualified professionals in the design and implementation of SEO strategies that have a high strategic and analytical capacity and performance have updated the search engine algorithms with existing resources knowledge.

You will learn in the Master needed to run the development phases of an SEO strategy hand active professionals most recognized and thanks to a practical learning methodology where you conviertirás a professional SEO from day knowledge.... [-]