Master's Degree in Service Design in Madrid in Spain

View all Masters Programs in Service Design 2017 in Madrid in Spain

Service Design

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

Service design is the careful planning of communication, infrastructure, logistics, and employee efforts in order to ensure that customer experiences are satisfactory. It involves designing services that are efficient, sustainable, and convenient for all parties involved.

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Madrid City is the capital of Spain. It is a metropolitan area with over 3 million residents. It has an arena called Las Ventas that hosts the annual bullfighting event. The city has many public and private universities.

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Master in Strategic Design Labs

IED – Istituto Europeo di Design Madrid
Campus Full time 11 months January 2018 Spain Madrid

The Master of Strategic Design Labs trains professionals who can transform visionary ideas into projects and business opportunities. Students will learn how to develop a business model taking into account the involvement of customers and the market, information and communication technologies and sustainability. During the course, the students will acquire the tools to listen to the customer, design solutions and deliver products and services that can make an impact on society. [+]

Masters in Service Design in Madrid in Spain. THIS PROGRAM IS TAUGHT IN ENGLISH What is the Master of Strategic Design Labs? The current landscape is full of opportunities for those who possess the new values "‹"‹that society needs. Among them, it is worth noting innovation as a global value and a new way of working, seeing, approaching problems and solutions that we could describe as transverse knowledge. Design has the potential to generate a new context in which to create value and new business models where the essential tool for success is innovation. There is no one way to innovate, and there are many contexts that require different approaches and methods. This is why the Master of Strategic Design Labs fosters curiosity and creativity in students so that they can find the right path towards innovation. During the master, favourable conditions are established over a year of learning and experience, to achieve the following objectives: - Unify the business and creative visions. - Manage and coordinate multidisciplinary teams. - Reinforce designers’ identity as creative professionals. - Construct trends maps with a business vision. - Anticipate and interpret future scenarios. - Establish personal contacts with various professionals. - Conceptualize, develop and communicate innovative ideas. The contents covered in the course are organized into modules: - Foundation (critical historical analysis, methodology, sustainability, visual communication...) - Specific (User Experience, financial, marketing and SEO, product launch process, Open Innovation, New Technology in Business Projects, start-up strategies, social entrepreneurship, digital platforms, content marketing strategies,... [-]