A masters degree in service design, also referred to as master in design for service, teaches students intending to join the service industry the necessary skills to succeed. Service designing entails the learning of a service’s organization with the main goal of learning the processes involved being the improvement of the quality and the client’s satisfaction. The importance of making a service competitive cannot be overemphasized. The businesses do service improvement by comparing their services with services from firms in the same industry. A masters degree in service design focuses on making the service as user friendly as possible; the functionality of the service is also improved. Even though the masters program is relatively new, the concepts it relies on were initially used in marketing and in management. The master program is focused on increasing the capacity of communication. Graduates of the program should expect to find work in creative and design companies as managers of design and innovation departments. The program also insists on fieldwork and workshops because they are considered stimulating for the students and offer them the hands-on experience that prepares them for the real business environment. Before undertaking a masters degree in service design, the students are expected to learn how to think like a designer and to take some classes in culture in order to be able to apply their studies to practical real life situations.
The Specializing Master in Service Design was specially created in response to the growing demand for professionals specifically able to handle the complexity of designing a service. To achieve this purpose, the Specializing integrates general theory with methodology and hands-on experience aimed at the creation of systemic, complex solutions that blend material and immaterial components. [+]
The Specializing Master in Strategic Design. Design of the Value Offering is a 1st Level Specializing Master of Politecnico di Milano, designed and run by POLI.design, the Politecnico di Milano Consortium in collaboration with MIP, the Politecnico di Milano Graduate School of Business. The educational objective of the Master is to build a specific competence and qualified professionalism in strategic design issues and in the innovation and design of the product system. [+]
The Master in Service Design program is meant to foster storytelling and prototyping skills, the problem-solving and business design approach to help students develop innovative service ideas. Through user observation, students will detect unmet user needs and develop compelling scenarios, physical and virtual systems of service experience, working in close contact with professionals, firms and public-sector organizations. [+]
The program fosters empathetic and reflective designers capable of engaging with theory and public policy. It develops the ability to deal with complexity and navigate the layers of physical and non- physical contexts that define public spaces. The aim is to use this holistic understanding of the design of dynamic, inclusive and sensitive interventions. [+]
This course allows designers from a wide range of fields – in product or environment – to specialize in service design and to approach design from a multidisciplinary angle in order to find innovative solutions. [+]
